SHANGHAI, April 16, 2024 /PRNewswire/ -- From April 16 to 21, 2024, the much-anticipated Milan Design Week kicked off as scheduled. This design feast with the whole city as the stage, while gathering many avant-garde ideas and outstanding works, continues to inspire the future with the past, and has become an important force to promote the development of the furniture and art design industries.
GROHE SPA is an immersive space in the Royal Palace of Milan
Throughout history, the symbiotic relationship between nature and culture has had a profound impact on art, fashion and architecture. The theme of the Milan Design Week Off-site Salon was "Materia Natura", which aims to further explore the possibilities of natural materials and integrate them into design innovations to create a more sustainable and harmonious living environment. The design concept of using nature as a source of inspiration coincides with the brand concept of GROHE's luxury sub-brand, GROHE SPA. Through its unique creativity, GROHE SPA integrates water into architecture and landscape design, cleverly extending the "Aquatecture" architectural concept that integrates "water" and "architecture", creating an "ideal country" in symbiosis with water in the famous Palazzo Royale in Milan, conveying the praise and respect for water through the brand's collections, and carrying out speculation and meditation on the relationship between water, technology, architecture and nature.
The secret realm of water touches the five senses"GROHE's immersive spaces at the Palazzo Reale in Milan reflect the intricate connection between nature and human creativity, as well as the powerful connection between water and architecture, where the history of the palace is intertwined with the modern spirit of GROHE SPA. Visitors are invited to embark on a multi-sensory journey and experience the rejuvenating charm of "Health through Water". "
——骊住全球设计EMENA负责人Patrick Speck
In the neoclassical style of the Palazzo Royale di Milan, the dreamlike GROHE SPA "Sanctuary of Water" is constructed around water, a special medium that carries endless imagination and abundant energy, striking a delicate balance between the traditional palace garden layout and modern architectural elements. This is not only an architectural installation showcasing the diverse range of GROHE SPA's products, but also a faithful representation of the inspiration of architects and designers, driving groundbreaking collaborations and experimentation, as well as a feast for the senses.
Stepping into this "sanctuary of water" created with the concept of "Aquatecture", the ever-changing posture of water leads the viewer to refine the purest world in the rich perceptual imagination, just like returning to the peaceful place symbolized by the bathroom space, internalizing everything in it, finding self-balance in the most ordinary moments of relaxation, and finding a peaceful healing of body and mind from everything about water. GROHE SPA has carefully arranged different categories of inspirational creations in the exhibition space, mobilizing the five different senses of touch, sight, hearing, taste and smell to embark on a journey of healing and unearthly exploration, vividly demonstrating the health and well-being that water brings to human beings, and vividly interpreting the brand concept of "Health trough Water".
A harmonious resonance of luxury and natureWandering through the "Sanctuary of Water" and experiencing the aesthetics of nature from the heart, GROHE Spa invites visitors to appreciate the enthusiasm and energy of water, explore the soul resonance of water, life and architecture, and enjoy the tranquility and calmness of body and mind living in harmony with water. GROHE SPA's proud luxury home spa solutions use light, steam and sound modules to delight the senses and create an exceptional shower experience, pushing the boundaries between home and nature, maximizing the rejuvenating power of water, transforming the bathroom into a user-designed place of entertainment and wellness, showcasing the perfect blend of timeless elegance and modern technology.
The GROHE SPA Shower System is designed with a modular design concept and an innovative modular top-spray solution that allows for an immersive multi-faceted experience with the ability to switch between a soft and pure rain spray and a purely rejuvenating jet with the GROHE SPA Rainshower side spray head. Combined with the control unit of the GROHE SPA F Digital Lux, consumers can easily set up a personalized combination of lighting, sound and steam by simply touching the screen or connecting to wireless Bluetooth ®, allowing them to truly return to themselves in the interplay of light, water and space, and immerse themselves in the soothing bathing and spa environment at all times, relaxing in this intimate spa temple and returning to their spiritual oasis.
GROHE SPA offers a unique bathing spa environment
Water is the source of nourishing the body and mind and healing the soul. GROHE SPA adheres to the ultimate pursuit and passion for water, unremittingly carries forward the spirit of innovation engraved in the brand's DNA, and brings consumers a healthy and comfortable water life with industry-leading cutting-edge technology. A healing field that integrates thinking and enjoyment.
The ingenuity of technology and designConveying the power of water through technology and interpreting the beauty of water through design, the GROHE SPA Icon 3D collection uses futuristic 3D metal printing technology combined with an ultra-thin water outlet design to demonstrate the brand's confidence in "redefining what's possible".
Inspired by nature: The GROHE SPA Rainshower Icon 3D shower embodies the brand's vision of a 3D metal-printed overhead shower, taking sustainable product design and a high degree of customisation to an unprecedented level. Pushing the limits of 3D metal printing technology, the brand has created a bathroom artwork that redefines precision and exclusivity, with the silhouette of ultra-thin stainless steel transforming the flow of water into a captivating visual illusion. Paired with intelligent control technology, you can create a perfectly personalized shower experience.
From left to right: GROHE SPA Rainshower Icon 3D shower, GROHE SPA Icon 3D faucet
GROHE SPA has created a bathroom artwork that not only sets a new benchmark in terms of precision, but also enhances the aesthetic appeal with its delicately sculpted organic form, transforming the faucet into an eye-catching work of art. The GROHE SPA Icon 3D faucet is a three-hole basin design with an integrated vanity tray designed to complement and enhance the delicate bathing space. Perfectly matched to this exclusive faucet is the GROHE SPA Rainshower Icon 3D shower, which creates a seamlessly integrated and personalised bathroom experience.
Innovative exploration of color and materialsAnticipating the spirit of the times and exploring the pinnacle of design, as a leader in the art of design and advanced technology in the field of sanitary ware, GROHE SPA incorporates rich inspirational elements and implements the aesthetic of luxury and elegance into every detail, presenting consumers with the ultimate harmony of color and texture. All of GROHE's collections are designed to be a perfect match, helping designers and architects to create a new future of healthy water living while ensuring a harmonious and unified overall style, while fully satisfying the individual needs of consumers.
Through the symphony of light and shadow, water and products, GROHE SPA showcases the brand's diligent exploration of personalized colours and materials for luxury bathrooms in a sophisticated and creative way. The new luxurious finishes, Satin Steel and Satin Graphite, offer more design options to personalise your home spa. The ultra-corrosion-resistant Bright Moon Silver and Satin Black finishes, which give the products a soft and pleasant touch, have been introduced to the award-winning GROHE SPA and GROHE SPA A-Europe collections, as well as their matching showers and accessories, to enhance the overall aesthetic of the bathroom.
From left to right: Bright moon silver, satin shadow black
From April 16 to 21, 2024, architects, designers and visitors are welcome to visit the Palazzo Reale in Milan to experience the showroom and GROHE spa products first-hand, and experience the rejuvenating charm of pure water.
April 16-17: 10:30 - 19:30
April 18: 10:30 - 17:00
April 19-20: 10:30 - 22:00
April 21: 10:30 - 18:00