How many mobile phone manufacturers have beaten Apple in the world?
The first is Huawei, which sold 240 million units in 2019, surpassing Apple and becoming the second in the world. However, the later story is also clear to everyone, Huawei was suppressed, sales continued to decline, and now it has no ability to compete with Apple.
In 2023, Huawei's mobile phone sales will only be about 35 million units, while Apple's sales will exceed 230 million units, which is only about 1/7.
After the decline of Huawei's mobile phones, Xiaomi quickly took over from Huawei and became the light of China's mobile phones. So far, Xiaomi has been in the top three in the world for 14 consecutive quarters.
At the same time, in the second quarter of 2021, Xiaomi's mobile phone surpassed Apple for the first time and became the second in the world, and later Xiaomi bragged that it would become the world's first by 2024, beating Apple and Samsung.
Now it seems that it is indeed a bit difficult for Xiaomi to beat Apple and Samsung to become the world's first in 2024.
But the good news is that in the second quarter of 2024, Xiaomi is expected to kill Apple for the second time and become the second place in the world again.
According to the agency's data, because the iPhone is not easy to sell, Apple's global shipments in the first quarter of 2024 have dropped by 5 million units, and will continue to decline in the second quarter, and the global shipments of Apple's mobile phones in the second quarter may be less than 40 million.
The global shipment of Xiaomi mobile phones in the second quarter may exceed 40 million units, thus surpassing Apple.
Behind Xiaomi's high sales, in fact, more than 70% of its sales are in overseas markets, and only about 30% of its sales are in the domestic market.
In 2023, Xiaomi's global sales will exceed 140 million units, but domestic sales will only be more than 30 million units, and overseas sales will exceed 100 million units, which is also the only domestic mobile phone brand that has sold more than 100 million units overseas, even during Huawei's peak period, and its overseas sales have not exceeded 100 million units.
So from this aspect,Xiaomi is indeed the light of domestic mobile phones,The only regret is that Xiaomi mobile phones are mainly focused on the low-end market,The average price is only about 1000 yuan,Redmi's sales account for about 80%,Although the sales volume is similar to Apple,But revenue、Profits are far behind。
I hope that Xiaomi will continue to rush to the high-end next, so that after the sales volume goes up and the price goes up, the revenue and profit will be more, and it will have the ability to PK with Apple.