Source | Urban Live Original
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Xiaodong, a citizen of Nanchang, Jiangxi Province, is a digital enthusiast
In his spare time, he likes to study all kinds of digital products
Especially mobile phones and computers
Recently, he operated his own store on JD.com
Found a good value for money
Duowei mobile phone
I bought 3 units in one go
I didn't expect to be disappointed
Xiaodong said,This Duowei X15PRO mobile phone was purchased by him on April 15 through Duowei Jingdong's self-operated mobile phone flagship store,At that time, he took a fancy to this mobile phone to promote the main "high-definition narrow-edge waterdrop screen",The screen effect is extremely good,The unit price is only 599 yuan,He bought three at one time。
Consumer Xiaodong: Because I'm a digital enthusiast, I see that the screen is less than 600 yuan normally, and it can do that kind of extremely narrow bezel, I think it's a very big step forward for domestic mobile phones, so I also give support to buy, I think I may be able to give it away at that time, because it does look very beautiful, and it's a bit like an iPhone
The next day, the mobile phone arrived, but after getting the real thing, Xiaodong was stunned. He found that the "lower bezel", also known as the "chin" part, of the phone was very different from the promotional image in the purchase link.
Consumer Xiaodong: After actually getting it, I found out that I was fooled, it's not like that at all, that frame, in the words of our digital group enthusiasts, is that the frame can park the aircraft carrier.
Consumer Xiaodong: This picture is obtained from the official picture of the store link, and we are enlarged in a one-to-one scale. The official data given by the physical size is 169 mm long and 78 mm wide, which is the same size as the real mobile phone. The main thing is to measure its "chin", because its chin is too pronounced. The real thing here is a little more than 0.4 centimeters, and then the drawings here have reached nearly 0.8 centimeters, nearly double the difference, this is obviously thicker than the actual promotional map.
Xiaodong immediately reported the situation to JD.com, thinking that the merchant was falsely promoting, but JD.com's statement made him unacceptable.
Consumer Xiaodong: The customer service of Jingdong Mall directly denied it under such obvious circumstances, because it was its Jingdong self-operated store
I sent him a photo, and he said he couldn't see it, so I measured the data in a very angry way
Xiaodong told reporters that the "narrow edge" design means a high "screen-to-body ratio" for mobile phones. The screen-to-body ratio refers to the proportion of the screen display area and the overall size of the phone, the higher the screen-to-body ratio, the larger the screen display area of the phone, and the better the visual effect. The way to calculate the screen-to-body ratio of a mobile phone is also very simple, you only need to divide the viewing area of the screen by the front area of the phone. And after calculation, the gap is also obvious.
Consumer Xiaodong: At that time, I also measured its real screen-to-body ratio of 83%, and the promotional map was almost 94%, that is, the difference of 11% of the screen-to-body ratio, and the 11% screen-to-body ratio was filled by something, and it was filled by the black bar, which proves that it is false propaganda.
For this reason, Xiaodong communicated with JD.com many times, and the reply he received made him very disappointed.
Consumer Xiaodong: Reply to you now if you are not satisfied with the return and refund, but I can't accept it, it has sold almost 3 40,000 orders of false publicity, which is equivalent to defrauding a lot of users, because Jingdong in my mind, including their boss said that they never sell fakes, never false publicity, we are also out of trust, only to buy on Jingdong, or its own store We believe in it more, as a result, we were deceived by him, I don't think it can be so easy to count.
Nanchang: The reporter visited a number of mobile phone stores, and the merchants said in unison: the pictures do not match the real thing
In order to understand the relevant situation, the city on-site reporter visited some mobile phone sales and repair stores in Nanchang City. Xiaodong showed the merchants his shopping page and mobile phone in Jingdong Mall, and the merchants agreed that the difference between the promotional pictures and the real thing is not small.
The owner of the mobile phone repair shop: Anyway, looking at this picture is so narrow, this real thing is so wide, I feel, especially the chin
,I feel like this chin is too long anyway.,It's a bit of that advertising effect.
A mobile phone brand store clerk: The picture does not match the real thing, we must be intuitive on our side, everyone can see it intuitively, but what it is like, it still depends on your communication with the merchant.
Jingdong customer service: The difference in the promotional picture is related to the different shooting angles Just to show the general appearance
So, how will JD.com reply to this? After Xiaodong called again, the customer service said that they found that the multiple mobile phone promotional images displayed on the sales page were different in themselves, but they could not be considered false propaganda.
Jingdong customer service: Through the details of the product, we can see that the black bar is about the same height, but through some product details, we can see that the black bar below is wider, so this is related to the shooting angle of the product, the picture, let's just say that it is convenient for customers to see the approximate appearance of this product.
Since the purchase page only provides the parameters of the length, width, and height of the mobile phone, Xiaodong once proposed to ask Jingdong to ask "Duowei" to supplement the actual data of the mobile phone screen, and the reply he got was also difficult for him to accept.
JD customer service: These data have already been contacted by the merchant on their side, and for the time being, the merchant has no way to provide it to the customer, because it involves the privacy of the merchant information company.
At present, after communication, JD.com only said that it can be returned for processing.
JD customer service: According to our verification results, it does not involve false advertising, if you are indeed dissatisfied with this product
We also support you to return the goods in good condition, complete accessories and no damage.
Consumer Xiaodong: Personally, I am completely unacceptable, and I now plan to directly send it to the Market Supervision Administration to report and sue in court
Lawyer's point of view: The physical object does not match the advertisement, JD.com or misleads consumers
At present, Xiaodong has complained about the relevant issues to the Commerce and Finance Bureau of the Beijing Economic Development Zone Management Committee, the local management department where JD.com is located, and the staff said that it will reply within 30 working days.
Lawyer Xiao Jie believes that according to Article 20 of the Law on the Protection of Consumer Rights and Interests, operators should provide consumers with information on the quality, performance, use, and validity period of goods or services, which shall be true and comprehensive, and shall not make false or misleading publicity. If the photos displayed in JD.com's self-operated stores do not match the actual product, it will mislead consumers.
Lawyer Xiao Jie: Our platform should strictly review its own pictures and renderings, if it is a proportional picture, but also remind consumers that this is a rendering, and also suggest that our platform party should show the physical picture, not for the sake of publicity, for the sake of sales and find some seemingly very narrow pictures to mislead consumers, so we believe that in the process of this transaction, then Jingdong may have a situation of misleading consumers.