New trends in domestic mobile phones: high-end configuration but affordable price
With the increasingly fierce competition in the mobile phone industry, major mobile phone manufacturers are constantly innovating to provide users with a better experience. Recently, some domestic mobile phone manufacturers have launched new flagship models with outstanding configurations but affordable prices, which have been called "domestic machine kings" by some media, which has attracted widespread attention inside and outside the industry.
These new products are usually equipped with 2K high-resolution screens, quad camera systems, IP68 waterproof and other top-level configurations, but the price is generally around 1500 yuan, which is a large price reduction compared with previous domestic flagship models. For example, OPPO's latest K12 phone has these flagship-level hardware, but the price in the Chinese market only starts at 1,799 yuan.
In the industry, domestic mobile phone manufacturers have been able to significantly reduce prices while the hardware configuration has not decreased but increased, mainly due to the increasing maturity of the domestic supply chain of chips, cameras and other components, as well as the cost advantages brought by large-scale production. Some manufacturers have also adjusted their product strategies to reduce profit margins appropriately in order to gain a larger share in the high-end market.
This strategy of "high allocation and low price" has also raised some questions. There is an argument that too much pursuit of low prices may affect product quality and user experience. Therefore, domestic mobile phone manufacturers also need to pay attention to quality control when providing cost-effective products to avoid "swallowing dates" type marketing.
The OnePlus 12 performs well
Among the many "domestic kings", OnePlus 12 can be said to be the most eye-catching one. As a 10th anniversary model of OnePlus, OnePlus 12 has achieved a comprehensive upgrade in terms of texture and experience, and is considered to be "the strongest mobile phone under the king".
The biggest highlight of the OnePlus 12 is its top-of-the-line hardware configuration. The phone is equipped with Qualcomm's latest Snapdragon 8 Gen3 flagship processor, which can be equipped with up to 24GB of RAM and 1TB of body storage, which can be called the "memory monster" of the mobile phone industry. In order to "add wings" to the powerful hardware, OnePlus 12 also adopts the aerospace-grade Tiangong cooling system Pro, with a heat dissipation area of up to 9140 square millimeters, which greatly improves the ability to operate under high loads.
In addition to its strong performance, the OnePlus 12 also excels in terms of imaging system. It adopts the super light and shadow image system tuned by Hasselblad, and the main camera is Sony's 50 million pixel outsole main camera, supplemented by a variety of lenses such as telephoto and ultra-wide angle, and the photo quality is comparable to that of professional cameras.
11
The OnePlus 12's capabilities have also been greatly enhanced. It is equipped with a large 5400mAh battery and supports 100W wired and 50W wireless fast charging, which can easily maintain power throughout the day even under heavy loads.
With its outstanding hardware strength, excellent imaging system and long-lasting battery flight, OnePlus 12 can fully support the heavyweight title of "King of Machines". Its emergence will undoubtedly further intensify the competition of domestic mobile phones in the high-end market.
OPPO K12 new product released
In addition to OnePlus 12, OPPO's latest K12 mobile phone is also a "domestic king" level product, and its configuration and pricing are worth paying attention to.
The biggest selling point of the OPPO K12 is its excellent durability and fast charging capabilities. The phone is IP54-rated certified for dust and water resistance, and has received SGS five-star drop resistance certification, which is enough to cope with harsh environments such as outdoor adventures.
The OPPO K12 also features 100W super flash charging technology. It is equipped with a 5500mAh large-capacity battery, which is officially claimed to be able to be charged from 1% to 100% in 29 minutes, solving the "urgent need" caused by the long-term use of the mobile phone.
In terms of hardware configuration, the OPPO K12 uses the Qualcomm Snapdragon 7 Gen3 chip, which provides two versions of 8GB/12GB running memory, and the storage space can reach up to 512GB. In terms of rear camera, it is equipped with Sony's 50-megapixel main camera, 8-megapixel telephoto lens and 8-megapixel ultra-wide-angle lens, and its photographic strength should not be underestimated.
The OPPO K12 also has a 6.7-inch 2K resolution AMOLED screen, a 120Hz high refresh rate, IP54 water and dust resistance, and other flagship-level configurations.
OPPO K12 is a "domestic machine" product that focuses on practicality and durability. Its outstanding performance further confirms the strength and potential of domestic mobile phones in the high-end market.