The secret behind the Cannes red carpet: why do celebrity influencers have to go through the process?
Every year, the Cannes Film Festival is the focus of the global entertainment industry. The star-studded red carpet attracted countless eyeballs. But do you know what secrets are hidden behind this gorgeous beauty? Why are so many celebrities and Internet celebrities willing to spend a lot of money even if they don't have works, just to walk on the red carpet?
This year's Cannes Film Festival is coming as scheduled, and the red carpet is still bustling and starry. Tang Yan, Tong Liya and other well-known actresses have appeared, and their every action and smile has been captured by the camera and has become a hot spot in entertainment news. However, there are not only these familiar faces on the red carpet, but also many Internet celebrities and new actors that we are not familiar with. Why are they able to step on this red carpet, a symbol of glory and status?
The answer behind this may be much more complicated than you think.
First of all, we have to understand that not everyone can walk the red carpet of the Cannes Film Festival. Except for the invited guests, it is not easy for others to step on the red carpet. So, how did those stars and Internet celebrities who have no works and no invitations get on this glorious stage?
The answer is simple, but staggering: they pay for it.
Yes, you heard it right. In this seemingly glamorous entertainment industry, there is actually an unknown side. If you want to be on the red carpet in Cannes, in addition to being invited by a brand or a film festival, there is another way, and that is to buy related services.
According to the well-known Hong Huang, these services include hotel pick-up, make-up and styling, photography and other red carpet one-stop services, and the price is as high as 1.5 million. This number may be astronomical for the average person, but it is a worthwhile investment for stars and influencers who are eager to show their faces on the red carpet.
So why are they willing to spend so much money just to walk the red carpet?
There is no other reason than exposure. In this age of information explosion, exposure is everything. For celebrities, there are no works, but they can increase exposure and enhance their commercial value; For Internet celebrities, attending such a grand event can increase their gold content and contribute to their Internet celebrity career.
However, is the investment of 1.5 million really worth it?
Perhaps in the short term, they do get more attention than ever before. But in the long run, how long can this exposure last without the support of real works?
On the red carpet, we see too many celebrities who go to great lengths to put on the perfect pose, even at the cost of embarrassment and ridicule. Are they really just for that momentary moment?
Not really. In their hearts, stepping on the red carpet in Cannes means that they are one step closer to their dreams. Even a few short steps are enough to make them feel a sense of honor and accomplishment.
Of course, we can't deny that some celebrities and influencers have indeed won the opportunity to walk on the red carpet through their hard work and talent. But in any case, the red carpet is an important stage for them to show themselves and pursue their dreams.
Behind this seemingly glamorous entertainment industry, there are actually too many bitterness and tears hidden. Every celebrity and internet celebrity who steps on the red carpet has their own story and dream. They are willing to pay anything for these dreams, even if it is a brief moment of grief and ridicule.