Since March, the spring flowers are blooming, and it is the season of travel, so hurry up and go out in order to live up to the spring.
Recently, Didi released a set of spring copywriting to remind you not to miss spring, and don't miss to see each other.
01
《feng》
The wind is the booster of the kite
Madness is the spice of my life
Go outdoors to get windy, and you can also go crazy once in a while.
02
"Freedom"
Kite flying is
Hold freedom in your hands
Throw your mind into the wind
Keep the joy to yourself
To fly a kite is to grasp freedom in your hands and throw your thoughts into the wind.
03
"Character Design"
Say yes to lie down in the park
You received it in the company group
Workers should always keep an eye on their work.
04
"Absenteeism"
The general plan is to take a taxi to let the wind out
365 days of zero absenteeism
The workers talk about absenteeism, but they are very honest.
05
Walked many paths
It is dyed with a new temperature in spring, too
The familiar scenery suddenly has the colors of spring.
06
The scenery in the car window receded
I want to see your heart, but I chase it
When you go to meet the people you want to meet, the scenery on the road becomes beautiful.
07
There was a short jam on the road
Don't worry,
Actually, I want to stay with you a little longer in the spring
In the spring, even if you are stuck in traffic, you can't help but stop and enjoy the view outside the window.
08
If you want to eat, go eat it right away from work
Whoever wants to see it immediately takes a taxi to meet them
Happiness is sometimes very simple, that is, the food you want to eat is eaten immediately, and the people you want to see are immediately eaten.
Didi Chuxing's group of copywriters writes about the sense of freedom and beauty of going out in spring, and at the same time closely follows the platform service. Calling on people to meet the people they want to see in the spring, the words depict a mood of joy.
The car window is the viewfinder of spring
On the day of the spring equinox this year, Didi also wrote a set of car window copywriting, advocating that "it is better to go out to let the wind out, and it is better to go out and go crazy"
01
The windows are the viewfinder of spring
Spring drips into the spring
02
Very sleepy, very tired, very vegetable
But you can go out and eat spring vegetables
03
The afternoon of the day the pigeons were released
I made an appointment with a kite
By the way, it was put aside for a while
The kite is anthropomorphized and flown by the kite, and the copywriting is cleverly conceived.
04
There are eggs both horizontally and vertically
It can also lie flat horizontally and vertically
Just find a place to lie flat
This, very spring
05
Questioning flower viewing
Understanding Flowers
Be a part of the flowers
06
I don't really want to talk
I just want to be glued to my mouth by the food
Starting from the custom of the spring equinox, express the fun of going out in spring with childlike copywriting.
Not only wrote the car window copy in the spring, but in the winter of 21, Didi Chuxing wrote a set of copywriting on the car window to heal the passengers on the way.
Window copywriting
01
In winter
Let's meet the person who warms the heart when you think about it
02
Basking in the sun in a daze
Give yourself back
03
It's so cold and still going out
It must be something I'm looking forward to
04
If the sun doesn't come out today
Just paint the sun in the car window
05
Don't forget
Warmth is our innate "superpower"
It is precisely the insight into the psychology of people who go out to meet the people they want to see in winter, Didi Chuxing communicates with consumers with this set of resonant poster copywriting, such as the sentence "Going out so cold must be for something to look forward to", like a dialogue with the public, say your heart, and arouse the emotional resonance of the audience.
In fact, Didi Chuxing's copywriters have always pursued the strategy of emotional communication, and healed the public with heartfelt words, for example, when Didi was removed from the shelves and later re-launched in major app stores, Didi seized the time node of the APP launch and launched a group of window copywriting on the car window. Between the lines, it is all the warmth of care.
01
Great work
You deserve to be treated gently today
02
It doesn't matter what the weather is
Just meet
03
Let's forget about the destination
Before arriving
Steal for a while
04
The scenery outside the window is receding
The days and you are moving forward
05
The guy who told you to go out and wear autumn pants
I must love you very much
06
The door closes
Keep the wind and snow out
07
I want to store the warmth in the summer
All to you in winter
08
Give a reason not to see you for a long time
Why don't we just watch the snow together?
09
It's nice to meet you who still shine in winter
10
Warmer than a hug
It's the mood that runs to you at this moment
The warm copywriting is printed on the car window, whether it is you who are tired after work, or you who have been wronged, or you who are confused about life, when you see such a heart-warming copywriting, your heart will be injected with a warm current.
Didi Chuxing grasps the rigid needs of people and the emotional demands of consumers, and constantly communicates with the public with heartfelt copywriting, so that the brand proposition of "Didi taxi for travel" is deeply rooted in the hearts of the people.
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