——"China Furniture Bidding Journey" into Guangdong Zhongtai Furniture Group Co., Ltd
In late March 2024, the 53rd China National Expo, the first exhibition of global office furniture, was held in Pazhou, Guangzhou. The "China Furniture Bidding Journey" organized by China Procurement and Bidding Network interviewed Zhang Wenping, general manager of the marketing center of Guangdong Zhongtai Furniture Group Co., Ltd., at the home expo.
Guangdong Zhongtai Furniture Group Co., Ltd. (hereinafter referred to as "Zhongtai Group") with the theme of "green nature • efficient office", with a variety of new products to the 53rd China National Expo, the entire exhibition hall will move natural elements into the office space, with furniture as a medium to link nature and office, and constantly optimize the office ecological environment, so that the office environment presents vitality. The main decoration of the Sino-Thai Pavilion is the natural plant landscape design, which instantly lights up the greenery of the entire space, making the audience feel comfortable and comfortable in it.
The Zhongtai Group Pavilion of the Home Expo was full of people and had an active atmosphere, attracting hundreds of thousands of people to check in in just a few days, and the "new space concept" created by Zhongtai Group became the focus of this exhibition.
As a benchmark enterprise in the office furniture industry, Zhongtai Group has always faced market changes with a positive attitude, adhered to its original intention, and made with ingenuity. In 2024, Zhongtai Group will take market demand as the starting point, customer demand as the driving force, and relying on the group's strong R&D and design capabilities, with new products such as Kerui series, Moirta series, Chirui series, Maidong series, and Oak series, which will be unveiled at the Home Expo, showing a diversified attitude and way of office life, providing users with a comfortable and efficient new office experience, ingenuity design and excellent quality, which has been recognized and praised by the industry.
The young color scheme of the Kerui series drives the leap of thinking, the concise lines show the brilliance of creativity, and the style of the office can also be turned into exquisite taste. The product won the CIFF China National Expo 2024 Huazuan Award.
The Maidong series is sonorous and powerful, and the details also pursue the ultimate quality to create a modern office space with technology and fashion. The product won the Supreme Award, the highest design honor of the CIFF China National Expo 2024 Huazhuan Award.
During the exhibition, Chen Qiugui, chairman of the group, Liu Gesheng, president of the group, Chen Qiong, general manager of the group, and Shi Kai, executive president of Zhongtai Furniture Group, accompanied Xu Xiangnan, chairman of the China Furniture Association, Tu Qi, vice chairman of the board of directors, Wang Ke, president of the Guangdong Furniture Association, Ni Xiaoping, mayor of Banfu Town, Zhongshan City, Lai Wensheng, deputy secretary of the Party Committee (mayor) of Xiaolan Town, Zhongshan City, and other leaders visited the Zhongtai exhibition hall. Further, towards a better future.
Efficient office is Zhongtai. Zhongtai, founded in 1983, has been deeply involved in the furniture industry for 41 years, and is still 59 years away from the century-old brand, and is currently the national brand with the longest history in China's office furniture industry. For 15 consecutive years, it has been awarded the honors of Guangdong Province Contract-abiding and Trustworthy Enterprise, and has been awarded the leading brand of office furniture, the top ten brands of office furniture, the top ten brands of green office furniture, the top ten brands of government procurement, the leading brand of medical and elderly furniture, and the top ten brands of green medical and elderly care furniture for 10 consecutive years, and has won the market recognition of the government and the industry.
After 41 years of hard work, Zhongtai Group now has strong core competitiveness: first, the industry's top production and intelligent manufacturing capabilities, with more than 4,000 employees, 4 major operation centers, its own 600,000 square meters of intelligent industrial park, intelligent production lines covering paint, rubber board, software, powder spraying, solid wood, steel, injection molding 7 categories, more than 30 international production lines. Among them, the intelligent production line is the first in the industry to realize the complete production from the plate warehouse to the finished product warehouse, and the whole process is automated, programmed and systematic. The product supporting industry chain is perfect, involving office furniture, medical furniture, teaching furniture, hotel furniture and other sectors; Corporate culture and construction and social responsibility fulfillment and other comprehensive aspects have established a good image, and won wide recognition and praise in the market; third, the industry's best policy, Zhongtai insists on building a good cooperation mechanism, sharing resources, sharing risks, and coordinated development; fourth, it has a national industrial design center, has its own product design and research institute, and has in-depth cooperation with a number of domestic and foreign design teams; fifth, it has a professional project closed-loop full-process service team, which provides a strong guarantee for the smooth implementation of various engineering projects.
This year, Zhongtai Group also provides a variety of support services for different regions and dealers, and launches the OFFICE+ service center cooperation model and engineering image exhibition hall. Through the full-process service model, the company provides a comfortable and efficient new office experience for large and medium-sized enterprises, system units and Fortune 500 users such as state-owned enterprises, central enterprises, party, government and military, medical care, education, finance, power grid, energy, etc.
In the future, Zhongtai Group will continue to uphold the business philosophy of taking customer needs as the core, provide customers with one-stop efficient office environment solutions with "good quality, good R&D, and good design", create value for customers, justify the name of China's furniture intelligent manufacturing, and become a century-old brand of office furniture that has attracted global attention!
Guangdong Zhongtai Furniture Group Co., Ltd. Wanlixing interview video link: http://www.paihang360.com/zt/jjwlx/jj2024/qy/zhongtai/