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Based on the official WeChat account of the exhibition, third-party reports, exhibitors' official accounts, on-site visits and other data collection, covering more than 100 brands of production equipment, hardware, and furniture accessories, Dazai Research launched the "2024 China National Expo (Guangzhou) Equipment and Accessories Exhibition Research Report", which analyzes the comprehensive value of the exhibition, key exhibitor actions, business model innovation, technology iteration, product innovation, etc., to help readers see the current situation and business changes of production equipment, hardware, furniture accessories and other industries.
For the purposes of this report, we have selected a sample of brands that include, at a minimum:
At least the samples of equipment exhibitors include: Halma China, Biesse, Mingdiao, Xianda, Itema, SCM, Jidong, Huawei, Nanxing, Haode, Ma's, Yuetong, Jiansheng, Guoquan, Pinmai, Xinghui, Qingcheng, Tuodiao, Jiancheng Weiye, Wittur, Gewei, Golden Eagle, German Weiyi, Fuyi, Chaoxing, Kehua, Hongsheng, Huajian, Hengye, Zhonglian, Lianrou, Dekui, Hengkang CNC, Xidenburg, Yuantian, Hengchang, Sigma, Zhongli, Han's, Senlian, Tongchi, Liwei, Emma CNC, etc.
Hardware exhibitor samples include: Xinghui, Tut, Ou Gongsi, Xiao Bo, Mingxi, Tiansi, Su Bairui, Hongshun, Xingpeng, Meiliwang, DTC, Jin Yuren, Lestef, OPEC, Huitailong, Xiangxing, Nesske, Kangxin, Taiming, Nomi, Jusen, Megamei, Cooper, Tuochen, Youdu, Grace, Weidi, Carter, Xinda, Jianlong, Huidelong, Weihua, Santai, Haihui, Baibaolong, Hongshengli, Chenghong, Wangtong, etc.
At least the samples of excipients exhibitors include: Huawang, Qifeng, Dilong, Huali, Shenglong, Tianyuan Huibang, Yaodonghua, Zhihua, Furen, Lushuihe, Liangshi, Yiwei, Huamei, Shengda, Jiajiajia, Tianjin, Zhonghong, Huacai Pulin, Colorful Valley, Kangqiang, Shengshide, Brother Yi, Oudeya, Xiongxing, Tianjin, Haimei, Yousheng, Lisheng, Gaolin, Quanbang, Maofeng, Yongmao, Nature, Taiqiang, Kaijie, Tianye, Pafeite, Tengwei, Enron, Quanli, Haimei, Zhuokai, etc.
At the 2024 China National Expo (Guangzhou) Equipment Ingredients Exhibition, some key information brought us great encouragement.
Market confidence: 1,586 companies gathered at the National Expo (Guangzhou) Equipment and Ingredients Exhibition, most of the first- and second-tier key enterprises were present, and the number of visitors increased by 30.24% over 2019, all reflecting strong market confidence and enterprising momentum.
Exhibition hall layout: production equipment area (woodworking machinery hall, comprehensive machinery hall, soft machinery hall); Hardware accessories area (hardware accessories hall); International Pavilion (Hardware and Accessories Comprehensive Exhibition Area, Accessories Comprehensive Exhibition Area); Furniture Accessories Area (Furniture Accessories Hall).
The exhibition area newly uses 3 halls on the 4th floor of Area C, covering decorative paper, plates, edge banding, chemical and other categories, providing optimal materials for customized furniture production, bringing together well-known enterprises such as Gaolin, Chaotai, Quanbang, Maofeng, Haimei, and Meihua.
Core keywords: intelligent manufacturing, smart factory, intelligent manufacturing platform, digital intelligent transformation plan; Home design aesthetic material selection platform, original design, innovative environmental protection materials, functional innovation, CMF trends; Whole house space hardware solutions, one-stop shopping, Huazuan Award, green and low-carbon, etc.
The main body of the report is divided into three parts: Observation of Key Exhibitors; Summary of new strategies and new models; Product trend analysis.
In the observation part of key exhibitors, we have sorted out the exhibition reports of dozens of production equipment, hardware, furniture and accessories brands; The key activities of some enterprises were sorted out; Summarize the main products of some participating brands.
In the summary part of the new strategy and new model, we summarize the strategic deployment and changes that are taking place in the production equipment, hardware, and furniture accessories industries, involving:
(1) In the field of equipment, intelligence + digitalization is the main line of product strategy; (2) In the hardware industry, the whole house integration scheme has become the mainstream strategy; The focus strategy for subdivided scenarios has been upgraded to a systematic direction. (3) Furniture accessories track, design + technology-driven; The strategy of multi-category brands has increased. (4) The omni-channel and all-domain traffic layout has become the main line of marketing strategy.
In the product trend analysis part, we summarize the main changes in product design, materials, processes, functions, environmental protection and other aspects of the production equipment, hardware, furniture accessories industry, involving:
(1) Equipment industry, intelligent, digital, stable, automated, processing accuracy and upgrading, a new generation of products with stronger performance; Provide differentiated products according to factories of different sizes and different needs; Supporting digital solutions to improve efficiency.
(2) In the furniture accessories and hardware industry, design has been the core grasp for improving product competitiveness.
(3) The hardware industry continues to pursue performance improvement and achieves overall excellence with popular single products.
(4) Furniture accessories: improve the comprehensive performance from environmental protection, durability, antibacterial, etc.
In the report, we argue that:
1. The value of the exhibition continues to be valued.
1,586 companies participated in the exhibition, and hundreds of well-known brands appeared, reflecting that the equipment and ingredients exhibition continued to win high recognition from enterprises, and tried to expand brand exposure and expand customer resources with the help of the China National Expo (Guangzhou).
The scale of professional visitors exceeded that of previous years (the number of visitors increased by 30.24% compared with 2019), reflecting the high recognition of practitioners for obtaining opportunities and information through the exhibition, and docking resources.
Around the exhibition, some large and medium-sized enterprises organized publicity earlier, and held a press conference at the exhibition site, invited merchants to dialogue, invited the upstream and downstream of the industrial chain to visit and exchange, and participated in the exhibition forum activities to further expand the effect of the exhibition.
2. Intelligence has become the standard configuration of the equipment industry.
In the production equipment sector, intelligence has been surging. Focusing on key points such as unmanned, accurate, efficient, and cost reduction, we innovate and provide data-based, digital, automated, visualized, and whole-process solutions to help enterprises reduce costs and increase efficiency.
The emergence of a new generation of intelligent equipment such as edge banding, cutting, and drilling has profoundly affected enterprises of all sizes. Solutions such as smart production lines, smart workstations, and smart work are becoming more and more mature and have become hot spots in the market.
The influence and scale of major equipment manufacturers continue to grow, ranking in the forefront from the scale of booths, the comprehensiveness of product series to the volume of revenue. Small and medium-sized equipment enterprises also have a place to play, with the flexibility of products and services, price advantages, in the small and medium-sized home building materials enterprises occupy a certain share.
3. Product evolution: from a supporting role to a leading role.
In the past, hardware and furniture accessories played a supporting role in the furniture industry, with a weak sense of existence, and the brand influence was limited to the industry, which was often ignored in the decoration.
What is happening is that more and more hardware and accessories companies are awakening, trying to become the highlight of finished furniture, adding value to space design, and through exhibitions, advertising, channel expansion and other ways, to promote the influence of the breakthrough and obtain greater recognition from the consumer market.
The original design level of this industry has entered a very high stage, and the design competition presents a magnificent picture.
4. The innovation of business mode continues to move forward.
The iterative upgrading of single products is still the fundamental aspect of enterprise operation, and the focus is on improving the user experience from the perspective of design and function.
Production equipment solutions, whole-house hardware solutions, customer-oriented finishing solutions, etc., have further matured and become the focus of some enterprises. For example, in the hardware sector, dozens of key brands have launched hardware solutions for living rooms, bedrooms, kitchens, bathrooms, etc.
The development of omni-channel and all-domain traffic has become the focus. Distributor + direct sales, technical forum + exhibition + advertising, public account + Douyin + video number + Xiaohongshu's online drainage, a new customer acquisition system is gradually taking shape.
