On May 15th, an extraordinary day, Yu Chengdong, the boss of Huawei's car BU, frequently "lost his word" at the national large-scale delivery ceremony of the new version of the M5.
Yu Chengdong became the focus as soon as he appeared. The chairman of Huawei's car BU usually doesn't talk much, but this time it's different, probably because he sees the popularity of the new car, and his mood is so good.
He took the stage and began to introduce the highlights of the new car, but it didn't take long for the conversation to change, "Our price is higher than our cost", and before the words fell, he seemed to realize that he had said something wrong and quickly changed his words, "Oh, lower than our cost".
Yu Chengdong is really a sincere person, he didn't care too much about this little embarrassment, and continued to talk about him. But I didn't expect that this kind of mistake happened more than once, and during the whole speech, such a mistake happened more than once.
Looking at his previous speech videos, you can see that he is more of a behind-the-scenes worker, engaged in technology, and talks about technology first, but when it comes to other things, especially speeches with marketing colors like this, it is not good.
The improvements and market feedback of the new version of the M5 exceeded expectations, with 10,000 orders within 72 hours of its release, which is a miracle for the old M5, which did not sell well before.
The beauty in Yu Chengdong's heart may be that his emotions are too high, and he can't control his words for a while. Yu Chengdong's embarrassment this time, the audience present was actually quite tolerant.
Everyone is still very excited to see the big guy on this occasion and see such an advanced model with their own eyes. It was the first time for many people to see Yu Chengdong up close, and although he said the wrong thing, it did not affect the audience's overall feeling about the event.
The whole delivery ceremony, except for a few slips of the tongue by Yu Chengdong, the other parts were quite successful. He personally handed over the car keys, as well as flowers, and took photos with the car owners, and the scene was very warm.
The performance of the M5 itself is really good, from technology to design, it reflects Huawei's pursuit of high-tech and user experience.
The weather was quite nice that day, with clear skies and sunny days, which seemed to add a bit of brilliance to the event. Outside the delivery site, several rows of new cars were parked neatly, and the camera passed, the body was shining, and the brakes were good-looking.
The car owners took the keys one by one, their faces were beaming, and some of them even posed for a few poses. Yu Chengdong has been embarrassed these times, although the on-site response is not bad, but the media and the Internet are a little different.
Although Yu Chengdong made a mistake this time, it was harmless. Everyone is more concerned about how the M5 car is, rather than Yu Chengdong saying a few wrong words. Judging from the initial reaction of the market, the M5 is indeed popular, and this event can be regarded as achieving the effect of publicity.