As the first small long holiday after the Spring Festival, the Qingming Festival holiday has been given high hopes by many travelers, in addition to worshipping ancestors and returning home, there are also many people who want to take advantage of the spring breeze to enjoy a rare leisure time. On April 6, Ctrip released the "2024 Qingming Festival Holiday Travel Summary", which showed that many travelers choose to take advantage of the long holiday to relax and unwind, and during the holiday, domestic local travel and peripheral travel orders increased by 211% and 350% year-on-year respectively, while the tradition of returning to the hometown to worship ancestors brought hot rural micro-tourism, and rural travel orders increased by 239% year-on-year.
The Qingming holiday has become a hot spring break "20-minute effect in the park".
A study published in the International Journal of Environmental Health Research showed that spending a small amount of time outdoors each day can make people happier, even if they don't exercise, just 20 minutes a day in the park can make them feel better. The "20-minute park effect" came into being.
The Qingming Festival holiday, which is in full bloom in spring, is like a "20-minute" rest time in the year, and a short spring break is an excellent time for self-regulation in a busy daily life. Going out and going on an outdoor safari have become popular options for spring breaks. Ctrip data shows that during the Qingming Festival holiday, the number of ticket orders for the Qingming holiday in mountain scenic spots increased by 770% year-on-year.
In addition, due to this year's Qingming Festival holiday, the temperature in most parts of the country is higher than that of the same period in normal years, and flower viewing is almost a must for holiday travel, and ticket orders for flower-viewing scenic spots showed a year-on-year increase of 391%. Flower festivals in Luoyang Peony Festival, Nyingchi Peach Blossom Festival, Tianjin Begonia Flower Festival, Wuyuan Rape Flower Festival, Shijiazhuang Pear Blossom Festival, Nanjing Plum Blossom Festival, Yancheng Cherry Blossom Festival, Yili Apricot Blossom Festival and other places also make the destination more popular.
Camping, cycling, rock climbing, kite flying and other outdoor activities are popular with many people, such as the Hohhot Kite Art Festival, cycling around Qiandao Lake, RV camping, and ...... A "wild" tour nourished by the sun is the right way to open a small long vacation. At the same time, as the simplest outdoor travel option, the park is also "overgrown with people", and on the Ctrip platform, the search popularity of park scenic spots has increased by more than 30% year-on-year, and many tourists lament that the popular park has almost "no place to stay".
The "door-to-door" busy "high-speed rail" in the urban agglomeration only takes 20 minutes at the earliest
Excursions have become the first choice for many people's vacations. Ctrip found that travelers in Shanghai, Beijing, Chengdu, Hangzhou, Guangzhou and other places love to travel around the country during the holidays, and the top 10 popular destinations in the country include: Hangzhou, Nanjing, Suzhou, Guangzhou, Shanghai, Tianjin, Beijing, Jinan, Yangzhou and Wuhan.
Hangzhou = Shanghai, Beijing = Tianjin, Guangzhou = Shenzhen, Zhengzhou = Kaifeng, Chengdu = Chongqing, Jinan = Qingdao, Wuhan = Changsha and other places are popular sources and destinations for each other's holidays, and it only takes 20 minutes to complete the "visit" in the city agglomeration at the earliest, so that passengers from these cities can enjoy the happiness of the two-city life during the long vacation.
Taking Kaifeng as an example, the recent explosion of "Wang Po Blind Date" has made residents in surrounding cities want to explore it during the holidays, including Zhengzhou, which is 20 minutes away from the high-speed rail. Travelers from Zhengzhou stayed in Kaifeng with a 517% year-on-year increase in hotel bookings.
In addition, Hong Kong has recently brought a lot of tourists to Guangzhou, Shenzhen, Foshan and other places. During the past Easter holiday, many Hong Kong residents returned to their hometowns to worship their ancestors in advance, and the number of inbound orders for Hong Kong tourists on Ctrip's platform increased by 45% year-on-year.
Ctrip data shows that domestic car rental orders increased by 240% year-on-year, 86% of which were cross-city trips, and Tianjin, Qingdao, Hangzhou, Luoyang, and Nanjing were dark horse destinations for Qingming self-driving trips.
It is worth mentioning that Gansu Tianshui, which was previously out of the circle due to spicy hot, is still hot, and the local popular attractions Maijishan Grottoes and Fuxi Temple have been driven several times more popular. In addition, Tianjin, Zibo, Kaifeng, Hanzhong, Huzhou, Leshan, Hohhot, Yantai, Shijiazhuang and other places are in the top position in the growth rate of Qingming holiday.
In addition to visiting domestic cities, there are also some travelers who yearn to check in to neighboring countries. According to the method of "please take three days off and eight days off", it is completely feasible to go abroad on vacation. On Ctrip's platform, Tokyo, Bangkok, Osaka, Singapore, Seoul and other places are popular multinational destinations, and outbound travel pick-up and drop-off orders also increased by 45% year-on-year.
返乡祭祖带热Country Walk 乡村游订单增长239%
As a tradition of the Qingming Festival, ancestor worship is essential. There are also many families who will have a micro-tour in the local or rural area while worshipping their ancestors. According to Ctrip data, domestic local travel orders increased by 211% year-on-year during the holiday period, among which residents in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Nanjing, Tianjin, Xi'an and other places preferred to relax in the city, and ticket orders for museums and zoos across the country increased by 74% and 649% year-on-year respectively.
Compared with City Walk, the more laid-back Country Walk has attracted the attention of many people, and the countryside has become a favorite for the public to heal themselves and escape from the hustle and bustle. During the Ching Ming Festival holiday, domestic rural tour orders increased by 239% year-on-year. Walking, admiring the beauty of spring flowers, catching a spring market, and tasting the seasonal spring food in the village, Country Walk has more options for Qingming excursions. For example, the total number of rural tourists increased by more than 230% year-on-year, and tourists can experience the local culture in depth, such as picking, boiling tea around the hearth, and handmaking intangible cultural heritage.
In addition, for overseas Chinese who need to return to their hometowns to worship their ancestors or international tourists who need to travel inbound, thanks to the optimization of China's entry and exit policies, entry is becoming more and more convenient. During the Ching Ming Festival holiday, Bangkok, Kuala Lumpur, Seoul, Tokyo, and London saw the largest number of inbound bookings, with the number of inbound travel pick-up and drop-off bookings through Trip.com increasing by 218% year-on-year.