From May 16th to 19th, the Olympic Qualification Series Shanghai kicked off on the Huangpu Riverside, bringing together 464 athletes in four sports: break dancing, rock climbing, skateboarding and BMX freestyle, with a daily audience of about 20,000 people. Shanghai Post actively strives for the support of the Municipal Sports Bureau and the Olympic Organizing Committee, gives full play to the advantages of the postal brand and cultural characteristics, stands out in the bidding for licensed goods, and as a franchise unit, sets up an official store (pop-up post office) in the venue to carry out postal services for the majority of sports enthusiasts and event-related teams.
In order to ensure the smooth holding of this pop-up post office, the Huangpu District Company went all out to fully carry out the preparatory work, set up eight working groups to provide comprehensive guarantee for this service, and ensure that the best team is dispatched, the best service is provided, the best state is displayed, the strongest coordination between plates, and the most extensive publicity through multiple channels.
On May 16th, Shanghai Post specially designed and prepared the "Olympic Qualification Series" commemorative envelope, postcard set, stacked postcard and stamp album and other products for the first time in the flash mob theme post office, and the "Olympic Qualification Series Shanghai" TS71 postage machine stamped a piece, the on-site sales staff to attract people to line up to buy. In addition, postcard printers, customized mailboxes and other postal cultural elements were also introduced, and everyone took out the photos they took in the venue to customize their own personalized postcards. Three punch stamps were also prepared at the site for people to stamp their own stamps for the products they purchased, adding to the immersive postal culture experience, which was widely praised by the organizers, athletes and the audience.
Custom-developed for the Olympic Qualification Series, the cover features a concept map of the venues for the Olympic Qualification Series on the front and four events for the Olympic Qualification Series on the back. In addition, the commemorative cover is also affixed with the TS71 digital anti-counterfeiting color postage label issued by the postal service for the Olympic Qualification Series, and the number "special" is also issued for the first time in Shanghai. The postcard pattern shows the four events of the Olympic Qualification Series, and a DIY function is added for fans to color the postcards themselves to achieve a color overlapping effect. The postcard set is a set of two pieces featuring the four events of the Olympic Qualification Series and the iconic buildings of Shanghai, where the event will be held.
It is understood that the stamp album contains four products of metal refrigerator magnets, postcards, commemorative covers and customized stamps specially made for the event, and the cover contains the venues and event elements of the Olympic Qualifying Series, and the back is the postal service and the organizing committee of the event, and the sponsors.
Reporter / Liu Huiming
Editor / Fan Lujia
Photo / Liu Huiming
Information / Shanghai Post
Please indicate that it is from the official WeChat of Shanghai Huangpu