In the blink of an eye, more than half of May has passed, and three strange things have happened in Chinese society that deserve attention! The first is the shift in the tourism boom. During this year's May Day Golden Week, there were nearly 300 million domestic tourists in five days, an increase of 30% over last year. Many people think that if you don't go abroad to play, our domestic travel is also quite cost-effective. In addition, we are seeing more and more people choosing to travel around or in smaller cities. According to the data, travel orders in some small cities below the fourth tier have soared by more than 140%, and it seems that everyone prefers to go to small places to relax. After all, working in a big city is stressful, and traveling is just about having fun, and going to a big city may be even more tiring.
Let's take a look at the change in consumption habits. The annual 618 shopping carnival is coming, and Tmall has also announced new ways to play. This year's 618 campaign is more tangible and simpler than ever. First of all, Tmall omits the pre-sale link and directly sells in spots; Secondly, the discount has been increased, and the five-fold venue has returned, with big brands such as Huawei, Uniqlo, and Nike participating, and consumers can enjoy a five-fold discount. In addition, there are various discounts such as 50 off for cross-store purchases over 300 and 88VIP large coupons. Special reminder, from 8 o'clock tonight, 88VIP large coupons can be collected, you can make a shopping plan in advance. Taobao Tmall has made these adjustments, in fact, it understands that today's young people like simple and direct shopping methods, and do not like to make up orders.
Finally, let's talk about the phenomenon that foreign brands are no longer popular. In the past, domestic consumers generally believed that foreign brands had good quality and good experience, and that they had a better face with foreign products. But I don't know when this concept gradually faded, and foreign goods were no longer favored. For example, in April, sales of Japanese cars fell across the board, with Toyota down 27%, Honda down 22%, and Nissan down 10.4%. This shows that everyone's enthusiasm for foreign goods has faded, and it also reflects the rise of domestic independent brands, such as BYD, Xiaomi, and Ideal, which are eye-catching in the new energy vehicle market.
