"Fine dining" is born to the sun, and "tip of the tongue power" attracts customers

From traditional sugar cakes and paste soups to high-quality "black pearls" on the list

　　The food scene shows the fireworks of the city, and also attracts tourists from all over the world to explore and experience. Nanchang, which has become an "Internet celebrity" city, has a food culture that is constantly innovating and developing, becoming more diversified and refined. From traditional white sugar cakes and paste soup to high-quality "black pearl" restaurants, Nanchang's food culture business card is attracting more and more tourists to come to taste. Through the praise of Nanchang cuisine by diners, we can see the heritage of Nanchang food culture, and we can see the inexhaustible power of Nanchang's economic development.

　　Passenger flow growth, service upgrades

　　In the industry, "Black Pearl Restaurant" is known as the highest honor of China's "fine dining". In January 2024, the "2024 Black Pearl Restaurant Guide" was released, and the city's spring is coming, Yaji and Peony Pavilion (Xintiandi store) were selected as one-diamond restaurants, filling the gap of "Black Pearl Restaurant" in Nanchang and even Jiangxi.

　　On the oval plate, a large yellow croaker is divided into pieces, and the white and tender fish flesh and golden gelatinous fish skin are paired with a sauce made of sauced radish, dried scallops, scallops, scallops, and dried shrimps, which is beautiful in color and flavor. This is the original dish of Yaji when spring is coming - steamed yellow croaker with Yongxin radish sauce. "This dish is very interesting, with Jiangxi special sauce radish with seafood, the first time I ate it, I was very happy. In mid-March, Mr. Zhang, who came to Nanchang from Fuzhou to play, commented.

　　"In the second month after the list was announced, the passenger flow of Spring is Coming Yaji increased by 3 times year-on-year, and the daily turnover reached 3 rounds. Cao Lizhen, general manager of Spring Coming Catering Group, introduced that as a veteran catering brand in Nanchang, Spring has been in business for 32 years, and the customer flow has skyrocketed after being selected as a "Black Pearl Restaurant".

　　The rise of "fine dining" not only satisfies consumers' pursuit of high-quality food, but also provides high-quality services and a unique dining environment, so that consumers can feel warm and comfortable while tasting food. "During the Spring Festival this year, the child of an out-of-town tourist had an upset stomach, and our waiter found out and immediately brought the child a cup of hot water. We learned that the guest was staying in a hotel next to the restaurant, and we also gave some medicine to the guest after the meal in the evening. Liu Hui, deputy general manager of the group, recalled.

　　Add color to the gastronomic culture

　　Today, Nanchang's "fine dining" has become an important force to promote consumption upgrading and urban development. By providing high-quality food and high-quality service, they attract more and more tourists to check in, adding luster to Nanchang's food culture business card.

　　"Everywhere I go to a city, I try local snacks and delicacies, and looking at the 'Black Pearl' list is one of the ways I choose a restaurant. A few days ago, Li Huilan, a tourist from Changsha who came to Nanchang to play, told reporters that during the day they went to Wanshou Palace and Tuas Courtyard, and checked in mung bean cakes, boiled, white sugar cakes and paste soup, and ate a "delicate Gan cuisine" in the "Black Pearl" restaurant at night. Through the food, I felt the different customs of Nanchang. ”

　　It is understood that "fine dining" is not luxury dining, but customer-centric, through taste, sight, touch, hearing, smell to achieve emotional resonance, focusing on providing diners with a dining experience. According to data from Meituan and Dianping, China's "fine dining" industry will maintain steady growth in 2023, with strong consumer demand for "fine dining", with the market size increasing from 59.3 billion yuan in 2022 to 66.5 billion yuan, an increase of 12%, and the number of stores continuing to grow, from 5,858 to 6,835, an increase of 17%, and the competition is intensifying.

　　"At present, online grass planting and offline check-in have become a new consumption model. The relevant person in charge of Meituan said that Nanchang, as an "Internet celebrity" city, with the help of food lists with Internet genes such as "Black Pearl Restaurant Guide" and "Must Eat List", the catering consumption industry continues to produce a good "chemical reaction".

　　The vitality on the tip of the tongue reflects the consumption power of a city. In recent years, a number of high-quality, high-level and diversified "exquisite restaurants" have emerged in the city's catering market, which are deeply loved by consumers, which also reflects the current market trend.

　　"'Fine dining' marks that the level of Gan cuisine in Nanchang has reached a new height. Yang Jinrong, president of Nanchang Catering (Cooking) Industry Association, said that Nanchang cultural tourism has developed in many aspects, and tourists come to Nanchang, what to eat and where to eat, which is an important reason to attract foreign tourists. On the other hand, the emergence of 'fine dining' has provided a wider range of dining options for both local and foreign diners. Now that 'fine catering' is 'rolling', it also forces the catering industry to think more and innovate on the basis of traditional Gan cuisine, which is of great benefit to the inheritance and development of Gan cuisine. ”

　　"At the beginning of the year, two Gan cuisine restaurants in our city were successfully selected as 'Black Pearl', which represents that Gan cuisine, which is characterized by 'fresh, spicy and mellow', has moved to a bigger and higher stage, and the reputation and popularity of Gan cuisine have been further publicized and promoted. As consumers continue to pursue food, the catering industry is full of hope and opportunities. In the next step, we will further focus on the key points of 'famous stores, famous products, and famous chefs', continue to sing the brand of Gan cuisine, pay attention to the scale, quality, and brand upgrading of local catering, and promote the high-quality development of the catering industry." The relevant person in charge of the Nanchang Municipal Bureau of Commerce said.

　　Comments:

　　"Fine dining" creates a new charm for the city

　　Nanchang, in recent years, has developed rapidly and the cultural charm of the city has been continuously enhanced, attracting a large number of tourists. Food is one of the important channels for tourists to experience and perceive the culture of the destination. In this context, "fine dining", as an emerging catering model, not only meets the various requirements of modern people for food, but also becomes a new engine for urban development. This dining method perfectly integrates quality, culture and art, bringing a double feast for the taste buds and soul to citizens and tourists.

　　Nowadays, Nanchang's catering market is showing a trend of diversification, youth and health. Consumers' demand for food and beverage is not only to meet basic dietary needs, but also to pursue quality, taste and experience. From the selection of materials to cooking, from plating to service, "fine dining" all reveals the pursuit of perfection, which is in line with the new trend of contemporary catering.

　　When it comes to catering consumption, it is inevitably inseparable from the combination of modern consumption function space. Through the integrated development of "fine catering" and business districts, blocks and other places, it can not only enrich catering products and stretch the industrial chain, but also attract more consumers to come to consume, thereby driving the prosperity and development of surrounding businesses. The success of "fine catering" has also attracted the attention of many businesses, who have set foot in this field, thereby improving the overall level and content of catering and injecting new vitality into the catering market. These foreign tourists and new businesses can undoubtedly contribute to the city's economic growth. The innovation of this consumption pattern has also provided new impetus for economic growth.

　　It is true that while "fine dining" is developing, it is also facing some challenges and problems. For example, how to ensure the quality and safety of ingredients, how to improve the level of cooking skills and innovation, how to improve consumer satisfaction and loyalty, etc. First of all, restaurants should develop innovative and attractive dishes according to their own characteristics and market needs, and introduce new and unique dishes and services to meet the growing needs of consumers. Secondly, catering businesses should be deeply integrated with the local culture. The integration of "fine dining" and culture is a multi-level and multi-dimensional process, involving many aspects such as dish design, service experience, space environment, cultural inheritance and innovation. By digging deep into and showcasing the unique charm of local culture, combined with modern food and beverage concepts and technologies, it is also the key for businesses to enhance their brand influence and attractiveness.

　　Nowadays, "fine dining" is leading a new trend of "food", helping economic growth and consumption upgrading. We also need to pay attention to and face the problems and challenges faced in the development of "fine dining" to ensure its sustainable and healthy development and contribute more to economic growth. (Hongguan News reporter Huang Zhihao)