On March 20, the 2024 China High-end Electrical Appliance Industry Ecology Conference and Red Star Macalline's "3+Star Ecology" Strategy Conference was held in Xiamen.
Insiders from high-end electrical appliances at home and abroad gathered together, and three heavyweights in the field of China's business and finance, Wu Sheng, Qin Shuo, and Wu Xiaobo discussed on the same stage, jointly opening a new page in the development of the high-end electrical appliance industry and opening a new chapter of "3 + star ecology" integrated with home appliances and home furnishings.
Released the "3+Star Ecology" strategy and restarted the "new three-year" plan for high-end electrical appliances
In the past five years, Red Star Macalline has joined hands with more and more leading high-end electrical appliance brands at home and abroad to continuously upgrade and innovate scenarios, products and services to give consumers a better experience. From home furnishing to home appliances and then to home decoration, Red Star Macalline takes "home" as the core and gradually builds a new ecology of home appliances, home furnishings and home decoration.
At the scene, Zhu Jiagui, Executive President of Red Star Macalline Home Furnishing Group and General Manager of the Large Operation Center, released the "3+Star Ecology" strategy, and announced the "new three-year" development plan for high-end electrical appliances, effectively reconstructing the business ecology, and helping the value of the field space and the high-quality development of high-end electrical appliances.
Wu Sheng, Qin Shuo, and Wu Xiaobo were on the same stage from the scene to the future of the three-in-one business
At the meeting, Wu Sheng, the founder of the Scene Lab and the proposer of the Scene Methodology, Qin Shuo, an observer of humanities and finance, the initiator of Qin Shuo's circle of friends, and the co-director of the China Business Civilization Research Center, and Wu Xiaobo, a famous financial writer and founder of Ba Jiuling, attended the meeting.
From "Scene Innovation Driven by Three-in-One", to "China's Business Future", and then to "Three-in-One New Business Observation", the three celebrities discussed the origin, present and future of the "3+Star Ecology" on the spot, and presented three ideological feasts to the scene.
(Left) Wu Sheng, founder of the Scene Lab and proposer of the Scene Methodology, (middle) Qin Shuo, an observer of humanities and finance, the initiator of Qin Shuo's circle of friends, and co-director of the China Business Civilization Research Center, and (right) Wu Xiaobo, a famous financial writer and founder of Ba Jiuling
At the same time, in the face of the 5 trillion home furnishing market after the integration of home appliances and home decoration, can electrical appliances lead the new ecological C position? How to improve the quality and efficiency of enterprises in the new ecology?
The guests unanimously said that the integration of household appliances and home decoration is the trend of the times. The integration of the three companies will not only improve the efficiency and experience of users, but also bring huge market space to the industry.
Two cooperation agreements opened the "new three years" of high-end electrical appliances
As the pioneer and practitioner of the three-in-one ecology, after announcing the "3+Star Ecology" strategy and the "new three-year" development plan for high-end electrical appliances, Red Star Macalline accelerated the full integration of home appliances, home furnishings and home decoration through two cooperation contracts, and promoted the refined operation of the smart electrical appliances living hall.
At the scene, representatives of Red Star Macalline M+ High-end Home Decoration Design Center, Home Service and 7 "No. 1 Stores" reached a "new three-year" joint operation cooperation with 8 major brands such as Haier Smart Home, Midea, Hisense, Fangtai, Robam Appliances, BSH Home Appliances, Yitian and Angel, and jointly tapped incremental opportunities in the stock market through trade-in, designer operation and other measures.
The new three-year joint operation of electrical appliances was signed
Subsequently, Red Star Macalline signed a contract with representatives of six high-end household appliances, including C&D Light Industry and Timco, Ecovacs, Mofei, Dreame, Panasonic and Tiger, to jointly build a high-end household electrical appliances pavilion. In the next two years, Red Star Macalline and C&D Light Industry will join hands to lay out 100 high-end household appliances halls across the country, which will integrate small kitchen appliances, cleaning appliances, personal care products, coffee leisure, children's entertainment and other categories, complementing the original large appliances and allowing consumers to realize the real one-stop purchase of home appliances in the whole house.
The cooperation of high-end living appliances hall was signed
Zheng Yongda, chairman of C&D Co., Ltd. and chairman of Red Star Macalline, said that the "3+star ecology" is a three-in-one home appliance and home decoration, which jointly provides consumers with one-stop home experience, one-stop home consumption, and one-stop home service. This is the return of user value, and it is also the corporate strategy that the company will adhere to for a long time. In the future, it will actively promote the resource collaboration and exchange between C&D supply chain, real estate, automobile and other business sectors and Red Star Macalline, help the implementation of the "3+Star Ecology" strategy, improve collaborative efficiency, and stimulate more vitality. (Herald reporter Cai Jiawen)