Cultural activities are rich and colorful, and the cultural tourism market is bursting with vitality

　　At the 2024 Spring Festival group meeting, General Secretary Xi Jinping looked forward to the new year and put forward the requirements of "effectively enhancing economic vitality" and "consolidating and enhancing the positive trend of economic recovery". On the eve of the Spring Festival, General Secretary Xi Jinping went to Tianjin to visit and comfort the grassroots cadres and masses, stressing: "During the Spring Festival, all localities can hold more cultural activities that the masses like to see, so that the festival is more festive and cheerful." ”

　　In the past few days, a series of cultural activities with different characteristics have been carried out extensively, people from all over the country have celebrated the festival, and the cultural tourism market has heated up. Historical and cultural districts, traditional villages and other scenic spots are full of tourists, and consumption methods such as ecological vacations and ice and snow tourism are on the rise. People take advantage of the holiday to go out of their homes, enjoy the beautiful rivers and mountains, and taste the charm of culture. During the Spring Festival holiday, cultural activities are rich and colorful, the cultural tourism market is full of vitality, and the land of China is full of festive and cheerful New Year's flavor.

　　Cultural activities benefit the people

　　Enrich your holiday life

　　Intangible cultural heritage performances, good book promotions, and performances for the benefit of the people...... During the Spring Festival holiday, a variety of cultural activities not only create a lively and festive atmosphere, but also enrich the holiday life of the masses, and stimulate holiday consumption with cultural benefits.

　　"It's great to be able to feel the charm of modern technology at your doorstep!" said Zhang Jing, a tourist at the Jovo Modern Agricultural Expo Park in Hecheng District, Huaihua City, Hunan Province, after watching the 3D virtual scene "Riverside Scene at Qingming Festival". Feng Shuzhen, the person in charge of the scenic spot, said: "During the Spring Festival this year, we have added interactive programs and scientific and technological performances to let tourists feel a different flavor of the New Year. "During the Spring Festival holiday, Hecheng District held a series of activities for the Spring Festival cultural consumption month to let the masses have a cultural year.

　　Hang lanterns, paste Spring Festival couplets, and perform good shows. During the Spring Festival holiday, the stage of "Village Evening" in Qingyun County, Dezhou City, Shandong Province was wonderful. In Shangyu District, Shaoxing City, Zhejiang, the traditional New Year's Festival is very popular, with a dazzling array of special snacks, traditional New Year's goods, cultural and creative products, etc., attracting many citizens and tourists. Activities such as the "Village Evening" and the New Year's Festival have brought a strong New Year's flavor and created the "New Year's customs" of the Spring Festival.

　　On the fourth day of the Lunar New Year, in Qiaojia County, Yunnan, visitors went to Baihetan Hydropower Station to see the style of major projects. In Lingshui Li Autonomous County, Hainan, the Tanjia Fisherman's Wharf holds a lantern market with an endless stream of tourists, and the Qingshui Bay Scenic Area has cheerful music and tourists dance to the beat on the beach...... Lu Juan, a tourist from Shanghai, said: "This place is full of New Year's flavor and brings me rich cultural experience. ”

　　Shizhong District, Leshan City, Sichuan Province has held a variety of folk activities, launching a series of activities such as consumption season, temple fairs, and e-sports competitions, so that citizens and tourists can feel the festive and lively atmosphere.

　　In the snow world of Jinxing Village, Tangwang Korean Township, Tangyuan County, Heilongjiang Province, snow blankets are spread on the ground, the trees are wrapped in silver, and the roofs are covered with white felt, and tourists enjoy the fun of vacation. In the past few days, the Heilongjiang cultural tourism market has continued its hot momentum. In Wensu County, Aksu Prefecture, Xinjiang, the ice and snow economy is also in full swing. During the Spring Festival holiday, Wensu County has built multi-functional ice and snow tourism projects around ice and snow sports, ice and snow competitions and other related industries, and launched a number of ice and snow tourism boutique routes and preferential policies, and the number of tourists has increased significantly.

　　The cultural tourism market is active

　　Consumption momentum has increased

　　During the Spring Festival holiday, all localities and departments will provide new products and services for cultural tourism around the themes of New Year's customs, parent-child, family, ice and snow, etc., so as to enhance the vitality of the cultural tourism market and enhance the momentum of holiday consumption.

　　At the Huangjiagou Village Ecotourism Resort Ski Resort in Fuxin City, Liaoning Province, Gao Jianzheng, a tourist from Beijing, is sorting out his ski equipment with his friends and preparing to show off his skills on the ski track. "We rely on the natural resources and rich industrial sites of Huangjiagou Village to vigorously develop the cultural and tourism industry. Jiang Hairu, secretary of the party branch of Huangjiagou Village, said.

　　During the Spring Festival holiday, Liaoning actively created cultural and sports events with the theme of "traveling with the event" and "participating with travel" to enrich the tourism experience of ice and snow events, and launched 8 high-quality ice and snow tourism themed routes with folk customs and ice and snow cultural characteristics.

　　Inner Mongolia continues to increase its efforts to promote the development of winter ice and snow tourism, focusing on cultivating well-known domestic ice and snow tourism destinations, and cultivating more new brands of ice and snow activities to better meet the needs of tourists. "We will continue to innovate new forms of ice and snow economy, realize festivals, cultural tourism drainage, and business and trade efforts, develop high-quality tourism routes, develop 'ice and snow +' products, support emerging business formats, and promote the development of ice and snow economy. Yang Hong, deputy director of the Culture, Tourism, Radio, Film and Television Bureau of Hulunbuir City, Inner Mongolia, said.

　　"This year's Spring Festival holiday obviously feels that there are more tourists. Zhou Lingbo, head of a family farm in Shuangliu District, Chengdu, Sichuan Province, said. During the festival, Shuangliu District of Chengdu City, together with Yubei District of Chongqing Municipality, held the "Good Things Come in Pairs, Chongqing You Share Together" - Enjoy the Shuangcheng Food Festival, and carried out activities such as profit promotion and discount discounts in key catering and accommodation enterprises in the two places, attracting many citizens and tourists to participate.

　　"Whether it's traveling to scenic spots or shopping in shopping malls, my heart is more steady. On the fourth day of the Lunar New Year, Li Rui, a consumer who bought goods in the clothing self-operated area of the Fat Donglai Supermarket Times Square Store in Xuchang City, Henan Province, said. In order to continue to optimize the consumption environment and help expand consumption, Henan Province carried out the activity of "Assured Consumption in the Central Plains", and merchants made five commitments of "safety and security, quality and price, service and rights protection". At present, Henan has cultivated 818 demonstration blocks and 35,971 demonstration enterprises for assured consumption.

　　According to the data, the number of air ticket bookings for travel from the second to fourth day of the Lunar New Year increased by 60% compared to 2023. As of January 21, the number of advance bookings for tourism consumption (including hotels, homestays, attraction tickets, transportation, etc.) from the 30th to the 8th of the Chinese New Year's Eve has increased by about 7 times compared with last year. "The hot booking data shows how active the Spring Festival cultural tourism market is. Li Jiwei, vice president of the Meituan Research Institute, said.

　　Strengthen service assurance

　　It's easier to travel

　　The Spring Festival holiday ushered in the peak of travel. From highways to railways to aviation, from accommodation to catering to shopping, all localities and departments are actively doing a good job in ensuring the cultural tourism market during the Spring Festival holiday, so that tourists can travel with confidence.

　　The Altay region of Xinjiang is a popular destination for skiing. At the end of 2022, the Xinjiang railway department opened an ice and snow train from Urumqi to Altay. In order to serve the increasing number of ski travelers, Altay, Fuyun and other stations have set up love service stations in the waiting room to provide tourists with guided regional consultation and introduction services. Yuan Yanjie, a passenger attendant at Fuyun Station, said that the station has also set up a centralized storage area for skis and snowboards on the side of the entrance to facilitate passengers to get on the train.

　　Warm and considerate service guarantee, so that ice and snow tourism heats up. The Jilin Provincial Department of Culture and Tourism has organized the opening of 32 "ice and snow through trains", and tourism groups can go directly to major ski resorts and resorts from major airports and high-speed rail stations in the province for free; Changchun City has opened 8 new ice and snow tourism bus lines; and 10 restaurants and restaurants in Jilin City's urban areas have extended their business hours.

　　Long-distance charging planning, peripheral service booking, mountain road and curve warning...... Smart travel makes the journey home smoother. "Driving back to my hometown of Ningbo from Beijing, the whole journey is more than 1,300 kilometers, and the trip of two days and one night can be planned in a few minutes. Zhang Ling, a returning tourist, said. Renting a car for a road trip is also more popular. Car rental data shows that the rental period of car rental orders during the Spring Festival holiday this year has increased, and up to now, the number of orders with a rental period of 10 days or more has increased by more than 30%, and the booking of various types of vehicles is hot.

　　On the fourth day of the Lunar New Year, the Qinggan Ring Road is full of traffic. "I've seen Qinghai Lake in summer, but the magnificence of the frozen lake is also fascinating. Han Wenping, a tourist from Sichuan, took his family to Qinghai Lake during the holiday. Starting from Lanzhou in Gansu Province or Xining in Qinghai Province, the Qinggan Ring Road passes through Qinghai Lake, Menyuan, Dunhuang and other places, covering more than 20 major scenic spots in the two provinces. In 2023, Haixi Mongolian and Tibetan Autonomous Prefecture, through which the ring road passes, will receive a total of 17 million tourists and achieve tourism revenue of 8.472 billion yuan, both of which have achieved substantial growth.

　　The integrated travel service will make this year's Spring Festival travel safer, more convenient and warmer. According to the data of the 2024 comprehensive transportation Spring Festival transportation work class, on the second day of the Lunar New Year, the cross-regional flow of people in the whole society was 273.753 million, an increase of 22.6% over the same period in 2023.

　　The festive atmosphere is strong and the consumption vitality is strong. All localities and departments organize and carry out various activities that the people like to see, so that the festival is more festive and cheerful, and it also makes people's confidence in "living a better life" stronger and firmer. (Reporter Wang Ke, Han Xin, Wang Spruce, Meng Haiying, Hou Linliang, Jiang Yunlong, Qiao Dong, Liu Junguo, Liu Hongchao, Wang Mingfeng, Song Haoxin, Sun Chao, Li Maoying, Fang Yuan, Zhang Fang) (Source: People's Daily)