With the best wishes for the "strivers" in the new year, the "Salute to the Strivers on the Road" New Year marketing campaign created by E-Life Holdings for Skyworth Automobile was successfully held in Guangzhou Wanshenghui on February 2.
(20+ Entrepreneur Testimonials Skyworth Automobile, Easy Life Helps Create a New Paradigm of New Year Marketing)
(20+ Entrepreneur Testimonials Skyworth Automobile, Easy Life Helps Create a New Paradigm of New Year Marketing)
The event invited many entrepreneur partners to participate in the New Year test drive of Skyworth Automobile. After the in-depth experience, everyone gave unanimous praise to Skyworth Automobile's intelligent new technology, driving handling, space comfort, etc., and used the declaration of "Strugglers on Chuangwei Automobile" to testify for Skyworth Automobile, creating a phenomenon-level communication in the circle and pushing the event to a climax.
(20+ Entrepreneur Testimonials Skyworth Automobile, Easy Life Helps Create a New Paradigm of New Year Marketing)
(20+ Entrepreneur Testimonials Skyworth Automobile, Easy Life Helps Create a New Paradigm of New Year Marketing)
(20+ Entrepreneur Testimonials Skyworth Automobile, Easy Life Helps Create a New Paradigm of New Year Marketing)
Prior to this, E-Life Holdings and Skyworth Automobile reached a strategic cooperation based on the consensus of "building a well-known brand in China and demonstrating the strength of China's intelligent manufacturing", and E-Life Holdings will give full play to the four advantageous business capabilities of brand management, brand communication, brand operation and brand supply chain, and comprehensively help Skyworth Automobile to create a new development pattern of "both sales and brand". Based on the in-depth analysis and combing of Skyworth Automobile's continuous independent research and development, advanced technology and enterprise fighting spirit, as well as its technological innovation and ingenuity manufacturing product advantages, anchoring the business traveler crowd is the core audience of Skyworth Automobile, and taking "paying tribute to the strivers on the road" as the promotion strategic direction to achieve the communication goal of "strivers will create V&D automobiles".
Focusing on the communication goal, the three communication strategies of "scene as channel", "IP communication" and "new media coverage" are adopted to customize an efficient online and offline integrated communication plan for Skyworth Automobile. Through a series of actions, we will establish a deep connection between Striver business travelers and Skyworth Automobile, in order to improve the first mention rate of the brand in the minds of target consumers, so as to promote the growth and transformation of the business.
In addition to this "Salute to the Strugglers on the Road" New Year marketing campaign, E-Life Holdings will continue to invest tens of billions of traffic to help Skyworth Auto establish a business travel crowd through hotels, transportation and other scene media; Cooperate with traditional media and new media resources to fully spread brand awareness; At the same time, through the offline channel resources of the "Urban Corridor" covering more than 24 core cities across the country, it empowers Skyworth Automobile's brand communication and key model promotion to experience the scene, and continues to expand the influence and trust of Skyworth Auto's brand.
In order to further enhance the brand value and marketing transformation of Skyworth Automobile, with keen user insight, in response to the high-frequency demand of business travelers to book hotels on business trips, combined with the resource advantages of both parties, it will create a new marketing initiative of "year-round hotel accommodation rights", create an unprecedented new marketing model in the industry, and help Skyworth Automobile's brand marketing to a higher stage.
It not only provides high-quality smart cars, but also provides intimate brand services. In terms of the continuous operation of the Skyworth Automobile brand, E-Life Holdings and Skyworth Automobile jointly established the "Struggler Club", and users who purchase Skyworth Motors can become members of the "Strugglers Club" and enjoy value-added privileges - Skyworth Automobile owners can have a number of exclusive privileges such as check-in gift packages and movie viewing when staying in cooperative hotels. Give the most intimate companionship to car owners, and empower Skyworth Auto to achieve the ultimate brand care.
The successful implementation of the "Salute to the Strugglers on the Road" integrated marketing campaign is an important step to open up innovative marketing in the industry. In the future, E-Life Holdings will continue to focus on the integrated marketing closed-loop model of "product and physical efficiency", and work with Skyworth Automobile to explore more new ways of cross-border marketing in the industry, so as to help Skyworth Automobile achieve "visible", "tangible", "bought" and "traceable" marketing results in the hospitality and tourism scene channels.