On April 30, 2024, Longfor Group released the Longfor Group 2023 Sustainability Report. As early as 2020, Longfor, which has received the highest MSCI ESG rating from mainland real estate companies, formally established a board-level ESG committee and began to publish independent sustainability reports in the same year.
In 2023, Longfor Group's ESG performance is outstanding: it was included in the "Hang Seng Sustainable Business Benchmark Index" for the first time; The Global Real Estate Sustainability Standard has GRESB90 points, green three-star recognition, and has been awarded the highest level of A by GRESB's Public Disclosure rating; Participated in CDP's environmental information disclosure rating for the first time and obtained a management rating of B; Sustainalytics maintains a "low risk" rating.
With the advent of the stock era, from housing to optimal living, ESG is not only an important indicator for evaluating and measuring the value of enterprises, but also about housing, services and quality of life. Under the ESG framework, Longfor Group continues to enrich the concept of "treating you well for a lifetime", creating "good products, good services, and good life", and transforming ESG into the core competitiveness of the enterprise.
Full-cycle quality management system to create a green "good house"
As the real estate industry bids farewell to the high-growth model and enters a new stage of development of product competitiveness, Longfor Group focuses on building "good houses", improving the quality of residences, and building its core competitiveness in the new era.
In terms of green buildings, Longfor Group set energy conservation and emission reduction targets as early as 2021, pledging to reduce the group's carbon emission intensity per unit area by 15% by 2030 compared with 2020. The company also advocates the concept of green, low-carbon and healthy buildings, with the goal of 100% of all new projects reaching the national green building star standard, and is committed to being a promoter and leader of low-carbon green building technology.
In order to achieve this ambitious goal, in 2023, Longfor Group will establish a "dual-carbon digital management system" and build an integrated management model to effectively promote the achievement of carbon reduction goals. According to the ESG report, 100% of Longfor Group's new buildings meet green building standards. By the end of 2023, the cumulative area that meets green building standards will exceed 130 million square meters. At the same time, a number of green and low-carbon technologies such as passive house technology, clean energy technology, sponge city technology, and prefabricated technology have been adopted to continue to practice the concept of sustainable development.
Longfor Group has always regarded product quality as its lifeline, and in 2023, it updated the "Engineering Technology Quality Management System 2023 Edition" and "Engineering Third-Party Inspection and Evaluation System 2023 Edition", established a group-level cloud inspection special team and inspection system, and established a complete quality management process in all aspects of material selection, construction standards, construction technology and acceptance, so as to provide full-cycle and all-round quality control for the whole group and the whole chain business.
A set of data shows Longfor Group's excellence in material selection and construction technology. Including the selection of global and domestic top building materials, cooperation with more than 250 leading brand suppliers, covering more than 110 material categories. 91 kinds of homecoming line Seiko construction methods and 74 kinds of professional construction techniques ensure the Seiko quality and durability of the building. A strict management system has been implemented in terms of anti-seepage, anti-aircraft drum and anti-cracking, and the safety and environmental protection of the building have been greatly improved through 220 special anti-seepage nodes and the use of green materials such as lightweight plastering gypsum. 26 fine decoration process standards, and the establishment of 1008 hardcover packaging nodes, highlighting Longfor Group's persistent pursuit of precision construction, to create a solid guarantee for the creation of a "good house" in the new era.
In 2023, Longfor Group will continue to actively implement the "Sunshine Workshop" plan, establish "model bases" in more than 10 cities such as Beijing, Nanjing, and Hefei, display its diversified product styles and refined process construction methods, and significantly improve the transparency of each process node and the reliability of material selection by integrating the five dimensions of the "Good Housing System" and setting up more than 100 humanized details, so that people can more deeply feel Longfor's unremitting pursuit of high-quality products when visiting the exhibition.
In addition, Longfor Group has spared no effort to improve the professional ability of its team. Ensure that the team is equipped with the most up-to-date industry knowledge through regular training sessions covering the latest building technologies, quality standards and safety codes. In 2023, the engineering department of Longfor Group will carry out a number of training sessions involving quality and safety for employees and contractors, with a total of 780 people participating.
Longfor Zhishan delivery system creates a high-quality "good life"
In the 2023 industry-wide delivery competition, Longfor takes "treating you well for a lifetime" under the ESG framework as the starting point, adheres to ingenuity, original intention and sincerity, and relies on the "new heart" smart and good delivery system to deliver good houses, good services and good life to owners. According to the ESG report, in 2023, Longfor Group will deliver about 140,000 high-quality housing units in more than 160 projects in 56 cities across the country, of which about 20% of the projects will be delivered more than one month ahead of schedule, and the overall customer satisfaction will exceed 90%.
In 2023, the "Longfor Zhishan Delivery" system will continue to improve, based on the deep insight into the real needs of customers, from "construction", "delivery" to "life", and condense the delivery power into three value dimensions: "exciting new home", "new home full of heart" and "new life with one heart and one heart".
"Exciting New Residence" focuses on the four dimensions of product appearance, product quality, delivery experience and livable space, and deeply expresses Longfor Group's strong product and delivery capabilities.
When Wuhan Longfor Tianyi was delivered, the owners were all deeply moved by the "high-value + high-quality park". Wandering in the park, the eyes are full of new greenery, and the homecoming corridor is full of rituals; From hard-core craftsmanship to humane design, from invisible pipe wiring to visible exquisite building facades, many owners who came to collect the house sighed sincerely, "The well-polished beautiful life makes people feel amazing, and the processing of details reflects the quality of a big brand, which meets all our expectations for a new home." ”
As another upgraded interpretation of Longfor's high-end IP of "Tianzi series", Wuhan Longfor Tianyi also won the 2023 Top Ten Deliverable Luxury Residence Works of CRIC.
In order to realize the "exciting new residence", Longfor Group has established a three-level quality control system of "group-region-project" to realize 360° construction supervision from the start of construction to the delivery of the project, covering more than 300 quality key points and 100+ different levels of inspection and diagnosis covering the whole life cycle of the project. Establish an inspection file of "one file per household", conduct 100% inspection, and at least 100 professionals will check every detail for the owner; With the help of the digital management platform, Longfor Group also guides the quality control of the construction process, strict material selection, reliable construction standards, perfect construction technology, and careful quality acceptance, so that the owners can feel more at ease.
"New Home Full of Heart" allows owners to enjoy high-quality, full-life cycle good services from the three dimensions of smart technology, temperature service, and permanent residence, and opens a new Longfor-style happy life.
Delivered in May 2023, Longfor Tianyao in Meijiang, Tianjin, has won 8 international awards for its product design excellence. The owners not only expressed high satisfaction with the quality of delivery, but also praised Longfor's service. One owner shared: "After receiving the house, what impressed me the most was the heartfelt service. Quality hardware is important, but it's these meticulous services that really make us feel at home. ”
It is worth mentioning that since its establishment, Longfor Group has upgraded its service standards 9 times, released a white paper on full-process service standards, and formulated thousands of management standards covering 7 specialties and processes. Every year, 1000+ landing activities, 100+ million owners participate in them, enhance good neighborly relations, and build a multicultural hub for a better community. In addition, Longfor insists on investing special funds every year for the maintenance of park facilities and the improvement of the living environment, and creates a permanent and new space.
With the help of the powerful ecosystem of "One Longfor", the "New Life of Harmony" integrates service scenarios such as Longfor Heavenly Street, Youyou Baby Hospital, Gannet Rental and Sales, Chunshan Wanshu, etc., covering the needs of owners of all ages, bringing multi-scene services that accompany the whole life cycle and cross spatial links. In addition, exclusive activities such as Xiaolongren and Longmin Festival provide a welfare feast for Longmin, so that every owner has a stronger sense of identity with the Longfor brand.
Digital Intelligence Empowerment Continues to Improve "Good Service"
Adhering to the business philosophy of "Treat You Well for Life", Longfor Group is committed to building a high-quality development model, and always puts customer experience and service quality first.
Through the three core dimensions of "customer classification", "product classification" and "service design", Longfor Group has established a refined service system with brand characteristics to fully meet the diversified needs of customers. In addition, through in-depth analysis of customers' basic, expectant and exciting needs, and continuous updating and upgrading of service measures, we effectively shorten the distance between customers and strengthen customer loyalty and satisfaction.
As a leader in the digital exploration of the industry, empowering service quality improvement with digital intelligence development is one of the key directions of Longfor Group's current and future development. According to the ESG report, Longfor Zhichuang Life, a subsidiary of Longfor Group, has formed a complete set of technology operation and maintenance platform solutions from the three major sectors of smart technology platform, efficient operation platform and customer service end, so as to meet the customized needs of users, realize the intelligent operation of cities, parks, communities and buildings, and serve the owners and customers for a better life.
In order to ensure the quality of service, Longfor Zhichuang Life has also established a new mechanism for quality inspection of the group, subverting the single mode of traditional offline inspection, and realizing a new inspection mode that combines offline inspection, remote video inspection, online daily supervision, AI automatic identification and other methods, and comprehensively improving the efficiency and coverage of quality management at all levels.
While continuously deepening residential services, Longfor Zhichuang Life continues to expand its service radius, covering 13 major formats such as residential, commercial, office buildings, industrial parks, corporate headquarters, urban services, hospitals, public venues, schools, transportation stations, elderly care, cultural tourism, hotels and long-term rental apartments, and has won customer recognition with high-quality services of "satisfaction + surprise".
In order to meet the residents' pursuit of a better life, Longfor Zhichuang Life continues to carry out the "Good Housing Plan", including two special actions: "Community Ageing" and "Loving Home Rejuvenation". Among them, "Community Frozen Age" is committed to continuously optimizing the ecological environment of the park and creating an outdoor interactive space that is always new for permanent residence; "Loving Home Rejuvenation" aims to optimize residents' living perception and improve the quality of indoor living.
In 2023, Longfor Group strengthened the richness of the "Good Housing Plan" services with the empowerment of all business formats. Online, Longfor's "Good Housing Plan" and Longfor U Xiangjia App are deeply linked in the park, and "Longmin" in nearly 600 communities in more than 40 cities across the country can participate in online interaction through platforms such as Longfor U Xiangjia and win a number of convenient services. Offline, more than 350 communities in more than 30 cities across the country have prepared a series of community activities such as the "Good Living and Convenient Life Festival" and the "Good Living and Drying Quilt Festival" to drive the renewal and upgrading of "Longmin" families.
In 2024, when the ESG of China's listed companies is on the right track, Longfor Group systematically demonstrates the core of "good house, good service, and good life" under the ESG framework, reflecting the company's deep commitment and practical actions to long-termism and sustainable development.