Domestic cars collectively bombard fuel vehicles: the internal combustion engine is making a comeback, but this time I don't want to play with a joint venture car!

At the beginning of 2024, new energy vehicles will be exposed.

The latest batch of exposed models are plug-in hybrid and pure electric vehicles, such as BYD's exposure of Qin L and Seal 06, and Volkswagen ID.7S and Lynk & Co 07 are also new energy products.

These products basically belong to the company's annual blockbuster models, which means that the products throughout 2024 must be inseparable from motors, batteries, and intelligent network systems.

For the whole year of 2023, the penetration rate of electrification will be close to 36%, and the monthly penetration rate will exceed 40% in December, which means that the penetration rate of electrification will definitely exceed 40% for the whole year of this year.

This means that whoever can take the top spot in the electrification market will succeed.

In terms of vehicle series, Chinese brands continue to be the leaders in the field of electrification, with the annual data for 2023 showing that the cumulative sales of domestic brand electrified products reached 6.65 million, accounting for 86% of the total market.

In terms of joint venture brands, they are ranked in descending order of sales volume:

U.S. car sales were 490,000 units, German car sales were 290,000 units, Japanese car sales were 50,000 units, French car sales were 23,000 units, other European cars were 12,000 units, and Korean car sales were 1,500 units.

According to BYD's Wang Chuanfu's estimate, the penetration rate of new energy will reach 60% within two years, which means that the market share of fuel vehicles will continue to be squeezed.

The promotion speed of traditional fuel vehicles by domestic brands, mainstream joint venture brands and luxury brands has slowed down significantly, and it is difficult for traditional fuel vehicles to achieve sales results in the Chinese market, mainly due to the combination of high price, high fuel consumption, weak intelligence and poor experience.

Consumers are more willing to accept electrified products with a high degree of electrification, mainstream technology, reasonable prices, and a comprehensive balance of safety, configuration, performance and fuel consumption.

The share of independent brands in the new energy market exceeds 85%, becoming a leader in the absolute sense.

The main reason is that the Chinese brand's electrified models are large in size, long in pure electric range, strong in science and technology, and rich in powertrains, with obvious characteristics of PHEVs, EVs, and REEVs, coupled with reasonable prices, which are a must-have option for users.

Electrification transformation is an important path for Chinese brands to seize the market and impact upward, and there are indeed brands that have done it.

For example, the monthly sales of tank brands exceeded 20,000 units, and brands such as Zeekr, Lynk & Co, and Denza not only had high average prices, but also had record sales volumes.

However, electrification has allowed independent brands to complete the victory of more than 250,000 market segments, and it is obvious that the development route of motors and batteries with internal combustion engines is successful.

With the growth of this track, a large number of Chinese brands will join in, and this batch of models released by the Ministry of Industry and Information Technology actually belongs to the era of electrification 4.0.

Since the first generation of BYD's F3DM, the development process of electrification has been started in China, and the emergence of Model S and the landing of Qin PLUS DM-i represent the second and third stages of development respectively.

Now the new batch of models unveiled by the Ministry of Industry and Information Technology belong to the 4.0 era products, with more reasonable prices, better technology, better design, better quality and stronger reliability.

Whether it is the Lynk & Co 07 EM-P, Qin L, or the Tank 700 Hi4-T, it means that Chinese brands have established a strong image in the new track and can compete head-on with foreign brands.

For users, the strength of Chinese brands has brought completely different changes to the life of cars, so the competitiveness of fuel vehicles in a simple sense will be weakened, and users will tolerate fuel vehicles that have formed a word-of-mouth effect.

For example, the sales of Corolla, Magotan, Sylphy, Sutar and other models in the traditional sense will remain at a high level, and it is difficult for the new fuel vehicles to survive, because in the face of strong new energy products, the reputation of the new fuel vehicles cannot be established.