Under the bright lights of the 2024 Beijing International Auto Show, Changan Mazda's first electric sedan, the EZ-6, was unveiled, marking the official opening of a new era for the joint venture brand in the pure electric digital platform. This model not only integrates the excellent technology and profound manufacturing experience of Changan Automobile and Mazda Automobile, but also sets a new benchmark for the joint venture new energy vehicle market with its leading technology configuration and pure electric range extension dual power options.
Senior leaders of Mazda Motor Co., Ltd. visited the auto show site and unveiled the company's new strategic layout in the Chinese market. After more than 30 years of deep cultivation in the Chinese market, Mazda has sold more than 3.85 million vehicles, winning the love of countless car fans. Now, in the face of new changes in the automotive industry, Mazda and Changan Automobile have joined forces to jointly promote the deepening of the joint venture model 2.0. The debut of the EZ-6 is the fruit of this strategic cooperation, demonstrating the rapid development of Changan Mazda in the field of new energy intelligent products.
Following the world debut of the EZ-6, Changan Mazda once again brought a surprise - the new electric vehicle concept model MAZDA ARATA made a shocking debut. This electric SUV designed for fashion-forward Chinese consumers has attracted a lot of attention with its noble and stylish exterior design. It is expected that after mass production and launch in 2025, Mazda will join the domestic new energy market with the EZ-6, opening a new chapter for Mazda in the Chinese market.
Mazda executives said that the company will further deepen its cooperation with Changan Automobile to jointly meet market challenges and promote the development and launch of more innovative models. Looking ahead, the two parties will continue to explore new models of win-win cooperation, jointly launch more new energy models, and jointly open a new era for Mazda in the Chinese market.
MAZDA EZ-6:重塑合资新能源车的标杆
At the much-anticipated press conference, Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd., unveiled the mystery of this electric smart sedan with a cordial "Hello, MAZDA EZ-6". Like a partner who understands you, the EZ-6 responds to the eager expectations of millions of users and Mazda fans at the scene and in the live broadcast room with a voice full of technology and futurism. For Changan Mazda, providing a superior user experience is far more important than simply pursuing technological leadership. Based on this concept, the EZ-6 has achieved the ultimate in aesthetics, driving feeling, intelligence, safety and comfort.
First of all, its exterior design makes people fall in love with it at first sight. With the product concept of "Neo-Proud Coupe", the EZ-6 is born for consumers who love life and pursue confident driving. The design theme "Authentic x Modern" cleverly blends Mazda's classic "Soul of Motion" design with modern electrification elements to present a simple yet smooth and stretched coupe style. INSPIRATION FROM LEGENDARY COUPES SUCH AS THE MAZDA6 AND COSMO SPORT ADDS A BIT OF HISTORICAL WEIGHT. The two new car colors of Streamer Gold and Moon Gray for the first time have pushed elegance and texture to a new height.
In terms of driving experience, the EZ-6 perfectly interprets the driving pleasure of "human and horse". It does not blindly pursue the ultimate acceleration performance, but pays more attention to bringing the driver joy and freedom in every corner. The perfect axle-to-load ratio of 50:50 is complemented by a finely tuned chassis system that makes driving pleasure at your fingertips. The addition of the first intelligent electric rear wing in the joint venture new energy car makes high-speed driving as stable as Mount Tai.
In terms of intelligence, the EZ-6 is also not lagging behind. The 14.6-inch high-definition LCD touch screen in the car is equipped with a Qualcomm Snapdragon 8155 chip, providing users with an unprecedented smart cockpit experience. In terms of intelligent driving assistance systems, it realizes a comprehensive safe and smooth driving solution through the precise cooperation of high-definition cameras and high-performance radars.
Security is one of the highlights of the EZ-6 that cannot be ignored. The high proportion of high-strength steel in the body and the design of the all-steel cage structure group bring the passive safety performance to a new level. In terms of active safety, the 360-degree monitoring of high-definition cameras and high-performance radar without dead ends adds a double insurance to driving safety. In terms of battery safety, the EZ-6 has also passed strict verification standards to ensure stable performance in all conditions.
The EZ-6 is equipped with the first zero-gravity seat in the joint venture new energy sedan, so passengers of all sizes can find the most comfortable sitting position here. The driver's seat design based on Mazda's ergonomic research allows people to maintain a relaxed and pleasant state even on long drives. The addition of a luxurious panoramic canopy, an ultra-quiet cockpit and SONY's bespoke premium surround sound system make every drive a wonderful journey.
With ingenuity, the EZ-6 is about to set sail
A classic car that can be passed down to the world must condense the ingenuity and persistence of "making cars as art" behind it. In the near future, the highly-anticipated EZ-6 will be officially put into production at Changan Mazda's Nanjing plant. The factory is home to nearly 1,000 senior manufacturing engineers, many of whom have been working in the industry for more than 10 years, and many craftsmen who have won awards such as "National Model Worker", "National May Day Labor Medal" and "Nanjing May Day Labor Medal". They will use the exquisite craftsmanship and ingenuity of the joint venture brand to inject new vitality into the EZ-6 with electrification and intelligence.
In terms of product market positioning, EZ-6 will be firmly rooted in the joint venture new energy car market, and is committed to providing users with a "third high-value choice" that is different from foreign and independent brands. With the birth of the EZ-6 as a new starting point, Changan Mazda will gather the global design and technical capabilities of Changan Automobile and Mazda Motor, as well as the leading intelligent technology advantages, to lead the joint venture new energy market to a new stage of value enhancement, and unswervingly move towards the grand vision of becoming the "No. 1 joint venture new energy brand".