Recently, the popularity of JMC Ford Fierce Horse is really high, whether it is a video or an article, the appearance rate is very high, and it is obvious that Ford has invested a lot of money in domestic Fierce Horse to build momentum. In addition to product information, there are many people who predict the price of JMC Ford Lie Horse to be in the range of 25-350,000 yuan, and for a while, many people think that JMC Ford will bring a huge impact to domestic off-road vehicles, such as Tank 300 and Formula Leopard Leopard 5, and bring a big reshuffle to the domestic off-road vehicle market.
If you want to reshuffle a market segment, you need a car to have diversified advantages, and it is difficult to do it only by relying on product power and price. Let's take a look at some key information about JMC Ford Liema, which will be launched after domestic production: Black Diamond Edition, Bund Edition, Wasteland Edition and Swamp Edition.
The new car is positioned as a medium-sized off-road vehicle, with a wheelbase of 2950mm, but the length, width and height of the body will also vary depending on the model and optional package. The rear tail logo of the JMC Ford Fierce Horse is a "warped" horse, which is more wild than the Ford Mustang's galloping horse, and also contains the meaning of yearning for freedom and not being restrained.
The overall shape of the JMC Ford Flame is square, which is a standard hard-core off-road vehicle shape, and the front of the car adopts round retro headlights, scale-shaped middle grille, and the English name of the BRONCO model runs through the middle grille, which is connected with the extension strip of the headlights.
The side of the body is slender and square, without too many fancy decorations, and has a strong hard-core style. Depending on the model and the optional package, the manufacturer will provide different specifications of wheels. The application of frameless doors makes the Ford Flame Horse appear more characterful. At the same time, the roof and doors of the JMC Ford Lie can be removed manually, which I think is an attractive selling point.
Entering the car, the interior of the Ford Martyr is neat, a large number of function buttons are designed physically, and the layout is reasonable to provide convenient function operation and settings, which is also more important for hard-core off-road vehicles. The new car also provides an intelligent car machine system supported by 8155 chips, L2 driving assistance systems, wireless charging of mobile phones in the front row, brand audio, etc., and the configuration is also remarkable.
In terms of power, JMC Ford Liema provides a 2.3T engine with a maximum power of 275 horsepower and a peak torque of 429 Nm, and the transmission part is equipped with a 10AT gearbox, which can meet the needs of off-road in terms of power reserve, but the WLTC fuel consumption of 12.34L/100km is not low.
In order to ensure off-road performance, it is matched with a full-time four-wheel drive system, a non-load-bearing body, three differential locks in the front, middle and rear, tank U-turn, creep mode, G.O.A.T mode terrain management system (supporting driving modes such as sport, economy, standard, slippery, mud, rock climbing), air suspension, etc., in fact, the off-road ability of the Ford Lie horse has a high degree of recognition in overseas markets, but domestic consumers know little.
From the product point of view, the cost performance of JMC Ford Lie Ma is indeed very high, if the price is positioned at about 300,000 yuan, it is indeed a hard off-road vehicle worth recommending. However, I still think that it is difficult to give domestic off-road vehicle brands such as tanks and formula leopards a strong impact on the Internet, such as "in the future, tank 300 and formula leopard leopard 5 will not be sold".
In addition to the product, the brand influence is also very important, we objectively evaluate, the current Ford launched Ruiji, Ruijie, Mondeo, Explorer, these four models are very capable of playing in terms of product strength, with Ford's core technology, cost-effective close to domestic cars. However, the actual sales volume and product power do not match, and the best-selling Mondeo has only sold 59,904 units in the past year, which is far from the same level Volkswagen Passat, Honda Accord, and Toyota Camry.
This is the impact of brand influence on the product. At the same time, the hard-core off-road vehicle is a relatively niche market, from the actual consumption performance, many tank series, equation leopard leopard 5 users, themselves just yearn for off-road, but really do not have the time and energy to go off-road, so choose a pure fuel within 250,000 yuan, or about 300,000 new energy off-road vehicles, just to meet their own spiritual needs, to put it bluntly, is to buy an off-road vehicle to drive to and from work.
The JMC Ford Flame Horse is more suitable for people who can play and love off-road, so the customer circle will actually be further narrowed, and it will not even be able to compete with the tank series and the Formula Leopard Leopard 5. Even if the price is at the level of 250,000, the price is still very high for many domestic off-road vehicle consumers, and the so-called cheap is nothing more than a year-on-year parallel import, priced at 700,000 or even millions of imported horses.
So in my opinion, combined with Ford's brand influence, as well as the niche product positioning of Liema itself, this car may get a lot of orders at the beginning of the market, but it is difficult to continue to sell well, and it will not bring a twisting change to the domestic off-road vehicle market.