Today, with the theme of "Let the Horse Go Wild", the Ford brand gathered a number of its legendary star models full of "wild" to unveil at the 2024 Beijing Auto Show, from road performance to hardcore off-road, further interpreting the brand proposition of "letting go of nature and going wild", and is committed to playing with Chinese consumers.
Ford booth W207 at the 2024 Beijing Auto Show
At the press conference, Wu Shengbo, President and CEO of Ford China, led users to immerse themselves in the "performance wild" and "hardcore wild" of the all-new Ford Mustang® Convertible Sport and Ford Horse's passionate interpretation of the "performance wild" and "hardcore wild" with the AI image of "performance player" and "off-road player" respectively.
"Let the horses go wild" Ford's star model is wild and assembled
The purebred convertible off-road vehicle was officially launched and the domestic Ford Lie Ma was officially launched, and the manufacturer's guide price of all models was announced
The domestically produced Ford Flame was officially launched
At this year's auto show, the long-awaited domestic Ford Lie Ma ushered in the official launch and announced the guide price of all manufacturers, with a price range of 299,800 yuan to 438,800 yuan, and a total of seven models were launched, including Far Bay, Ink Diamond, Ink Drill Bigfoot Off-Road Version, Long Beach, Long Beach Bigfoot Off-Road Version, Wasteland and Everglades Special Limited Edition. The special limited edition manufacturer's guide price of the Everglades is 438,800 yuan, and 500 units are sold in limited quantities.
Positioned as a pure-blooded convertible off-road vehicle, the domestic Ford Martyr perfectly reproduces the wildness and practicality of the original Ford Martyr Horse, creating a hard-core off-road vehicle with a unique style, distinctive personality and pure blood inheritance. In 1966, the original Ford Flame was unveiled, becoming the first off-road vehicle to define the concept of Sports Utility, actively promoting the evolution of the SUV category. With the wild attitude of "no road, it is my road", classic design, and strong off-road performance, Ford Lie Ma has gradually become an "Internet celebrity" model in short supply in the United States.
Ford Martyr Everglades Special Limited Edition
The genes "purebred", "daring wild" and "playable" define the wild character of the Ford Spirit. Based on the in-depth insight into Chinese users, the domestic version of the Ford Lie Ma has been adjusted to skillfully combine the classic wild charm with the exquisite experience of modern technology. The 12.3-inch LCD instrument cluster and 12-inch LCD central control screen equipped in the car are equipped with a Qualcomm Snapdragon 8155 high-computing power chip, which not only ensures the smooth operation of the system and cool car machine effects, but also supports wireless CarPlay, bringing users a convenient intelligent interconnection experience.
Domestic Ford Spirit
In the BAJA off-road rally, known as the "most abusive on the surface", the Ford Liema has won 32 times, and is a veritable BAJA king. With a pure rally pedigree, the Ford Fierce has also passed 16 million kilometers of testing to Ford's most demanding "Built Ford Tough" standard, providing not only strong off-road performance, but also reliable reliability. As the industry's first model to provide a Bigfoot kit, the domestic Ford Horse provides off-road enthusiasts with an extraordinary experience of "factory peak" with its strong off-road genes and unparalleled original configuration. With EMOD intelligent pre-loaded four-wheel drive, H.O.S.S. 2.0 suspension system with Bilstein three-stage nitrogen reduction and intelligent front anti-roll bar disconnection, G.O.A.T. all-terrain intelligent management system, the domestic Ford Martyr further improves the vehicle's off-road performance.
The ever-changing modification scheme allows users to enjoy the fun of "playable". With its innovative modular body design, the Ford Stronghorse provides off-road enthusiasts and tuning enthusiasts with an unprecedented personalized experience. When exploring in the wilderness, the design of the quick-release door and roof can be transformed into a convertible in seconds, allowing drivers and passengers to get in touch with the natural scenery and feel a different kind of freedom and openness. More than 20 detachable modules in the whole car give every off-road enthusiast and modification fan unlimited creative space, making their fierce horse a unique existence.
The Ford Ranger also brought a number of hardcore and intelligent upgrades at this year's auto show: models above the mountain off-road version began to optimize off-road-related software to unlock more off-road functions, and the Exploration off-road version launched a limited-time reduction obsidian set to better meet the needs of outdoor off-road in multiple scenarios. In addition, users of the Wild Edition and the 1st Edition will also experience the only L2.9 intelligent driving assistance function in the pickup truck industry.
Ford Ranger Trail Off-Road Edition + Obsidian Kit
As a leader in the top outdoor off-road lifestyle, Ford provides Ford brand's iconic hard-core off-road products such as Ford Spirit, Ford Ranger and Ford F-150 Raptor, as well as urban exploration series products such as Ford Lingyu, Ford Lingrui and Ford Toureo Outdoor community activities, as well as professional and complete outdoor off-road full-link supporting services, bring users a new experience of one-stop outdoor off-road life, and realize free exploration and enjoyment.
The all-new Ford Mustang®2.3T Convertible Sport Convertible is making its debut in China
The all-new Ford Mustang® Convertible Sport
On the occasion of the 60th anniversary of the Mustang brand, the all-new Ford Mustang® Convertible Sport made its debut in China at the Beijing Auto Show, which was also the first time that Ford officially introduced the Mustang convertible version to the Chinese market. The most exciting, intelligent and fun to drive ever presented by the Ford Mustang®, the all-new Ford Mustang Convertible Sport and Coupé Performance combines advanced engines, immersive intelligent cockpits and timeless design to redefine performance and redefine driving pleasure and awaken the aspirations of sports car fans around the world with an unimaginable, game-changing driving experience.
The all-new Ford Mustang® Convertible Sport
The all-new Ford Mustang® Convertible Sport and Coupé Performance are powered by a fourth-generation 2.3T EcoBoost® turbocharged engine with a maximum power of 220 kW and a maximum torque of 453 Nm. It features advanced engine technologies such as direct injection, variable cam timing and turbocharging, as well as a unique intake manifold and turbo housing design, as well as a Ford SelectShift 10-speed automatic manual transmission, which delivers the performance and fuel economy that customers have come to expect.
In particular, in order to meet the expectations of Chinese customers to the greatest extent, the new Ford Mustang® Coupé Performance Edition and Convertible Sport Edition have been specially upgraded to the exclusive GT Performance Exterior Package after entering the Chinese market, including a larger, more aggressive grille to enhance airflow and highlight their performance advantages, as well as upgraded 19-inch wheels and active quad exhaust, as well as a number of standard features with the new Ford Mustang Dark Horse®The high-performance configuration in the same vein perfectly interprets the performance equality with the product value full of sincerity, responds to the expectations of fans, and makes the performance live up to the faith.
全新福特Mustang家族
(Note: The picture shows the models that have been installed with the original accessories, and the final sales model is subject to the actual car, and the picture is for reference only)
In 1964, the original Ford Mustang was unveiled at the New York World Expo, thus creating a precedent for the American Pony Car, and has become an iconic American sports car legend in the 60-year history, and has become a classic symbol in American pop culture. Since its inception, the Ford Mustang has continued to lead the list of best-selling sports cars in the United States, and has been among the world's best-selling sports cars for more than 10 years, with cumulative global sales exceeding 10 million units.
On the occasion of the 60th anniversary of the Mustang launch, Ford China will offer a series of community activities and Mustang City Parades in major cities, hoping that more Mustang fans in China will experience the infinite charm of the legendary sports car and enjoy the beauty of speed on the road and the track.
500 new explorer owners joined the Inspector Fu Club with great love and went to Kunlun in their hearts
Ford Explorer Red Gold Edition
"A more luxurious explorer" - Ford Explorer Red Gold Edition is positioned as a large, high-performance smart flagship. As the world's best-selling model, the Ford Explorer family has nearly 10 million users worldwide. The Ford Explorer Red Gold Edition not only adopts the only longitudinal rear-wheel drive luxury SUV layout in its class, but also is equipped with 2.3T+10AT legendary power combination, front and rear all-aluminum alloy lower swing arms, intelligent four-wheel drive and other hard-core configurations, with atmospheric appearance, textured interior, top luxury car homologous semi-aniline leather seats, intelligent technology and other luxury qualities, to meet the needs of elite users for daily commuting and outdoor off-road travel. In addition, there will also be the "first choice for dockless" - the new generation Mondeo 1.5T hybrid version and Edge L 2.0T hybrid version at the booth, creating a high-quality travel experience for Chinese consumers without mileage and scene anxiety.
The next-generation Mondeo 1.5T Hybrid
福特锐界L 2.0T 混动版
During this year's auto show, the Ford Explorer ushered in the largest delivery ceremony in history at the Beijing Olympic Park Plaza - "Go to the Heart of Kunlun Ford Explorer Beijing Centralized Delivery and Inspector Fu Signing Ceremony", and at the same time delivered new cars to 500 users, and organized 500 new Ford Explorer owners to collectively sign the "Inspector Fu Convention" to join the Inspector Fu Club, successfully starting the challenge of "the car with the most signatures from car owners" Guinness World Records, and at the same time, it also launched a blue sky customized rescue training to show the spirit of Inspector Fu and humanistic love, and go to Kunlun in his heart.
We went to the heart of the Kunlun Ford Explorer Beijing centralized delivery and Inspector Fu signing ceremony
Inspector Fu Club is an exclusive user circle and co-creation experience platform created by Changan Ford New Energy for Ford Explorer owners in 2021, calling on everyone to sign the "Inspector Fu Convention" and become a Detective Fu, so that Ford Explorer owners can pay attention to environmental protection, practice public welfare, explore with awe, and travel responsibly while traveling in all directions, seeing distant mountains, and exploring great beauty. At present, more than 35,000 Inspector Fu have been registered in the club, and more than 100 public welfare activities will be organized in 2023 alone, and more and more Inspector Fu will practice social responsibility together in the future and jointly protect a beautiful home.
Wu Shengbo said: "The steps are sonorous, not just ahead. Ford's brand proposition of 'letting go of nature and going wild' is not only about the passionate and wild 'Tiger in the Heart', but also about the Mustang's galloping on the road track, the off-road Ford Horse crossing the wind and sand and conquering the surface, but also "sniffing the roses", caring for users, hoping to create a personalized and exclusive experience for users through the Mustang community experience, Ford Zongheng and 'Inspector Fu Club', etc., to deeply build a circle of user ecology and realize the yearning of 'wild' for more people. ”