IDC's data on China's mobile phone market in the first quarter of this year came out: overall shipments were about 69.26 million units, a year-on-year increase of 6.5%;
In terms of models, IDC analysis said that the first quarter shipments of the Honor Magic6 series exceeded the sum of the shipments in the first two quarters of the first sales of the previous generation of products, helping Honor's shipments in the high-end market above $600 to increase by 123.3% year-on-year. The Huawei Pura 70 series is expected to help Huawei's shipments continue to increase rapidly in the second quarter.
It is worth mentioning that from IDC's analysis, we can find that the two major brands of Huawei and Honor seem to have one thing in common in terms of strategy, that is, they are actively laying out the image capture track. The active innovation of the two brands in the image capture track not only improves the experience of mobile phone photography, but also promotes the progress of the entire domestic mobile phone industry chain.
The first sale, the Huawei Pura70 series ultra-high-speed wind gallop flash shooting function, can capture fast images that are almost impossible to observe with the naked eye, and perfectly restore the original appearance of the photo through post-production calculations. This technological breakthrough not only broadens the boundaries of mobile photography, but also demonstrates Huawei's profound accumulation and innovation capabilities in the field of imaging technology. Honor, which has also been capturing the track layout for 4 years, also shows excellent shooting capabilities for high-speed moving objects with its flagship Honor Magic6 series with its eagle-eye capture technology. In the actual test, the Honor Magic6 Ultimate can clearly restore the dynamic picture and freeze the wonderful moments, allowing consumers to enjoy the experience brought by the evolution of mobile imaging technology.
More importantly, these two mobile phones tend to be domestic components in the selection of components, which is undoubtedly a strong support for the domestic industry chain, such as the introduction of automotive technology by Honor and the use of ultra-high light ratio custom H9800 sensor (OV50K) and 1200-point LiDAR array focusing system based on LOFIC technology, and Huawei's use of the world's first super-concentrating telescopic camera. With the increasing tension of the global supply chain and the intensification of technological competition, the adoption of domestic components not only helps to reduce production costs, but also promotes the independent innovation and technological progress of the domestic industrial chain. This approach of Huawei and Honor not only demonstrates their responsibility and responsibility as domestic mobile phone brands, but also sets a good example for other mobile phone brands.
I believe that with the leadership of the two major technology giants, Huawei and Honor, the pursuit of SLR-level sports photography, other manufacturers will soon follow suit. For our users, it is easier to use the mobile phone to capture more wonderful moments. For the industry, with the leading sales volume of Honor and Huawei, it will definitely drive the development of the industrial chain related to mobile phone image capture.