What does 700 million users mean?
Such a large group of users choose to log in to Kuaishou to record and share their lives with images. "Lao Tie" captures the beautiful moments of daily life through short videos, from family gatherings to travel adventures, every frame is full of the temperature of life.
"700 million" means that Kuaishou has a more active user base and a more diverse creator ecosystem, and it also means that the power of images is seen by more people. The "Kuaishou Video Festival" recently held in Aranya is an event born to "seize the new possibilities of images".
Kuaishou Video Festival poster
It's not just a creative contest between creators, both professional creators and personal life chroniclers can find opportunities to express themselves and make deep connections with the wider world. It is also a platform for brands, creatives and creators to communicate in depth, making "catching people" more efficient.
"Arresting people", they are professional
The Kuaishou Video Festival officially opened, and a short film "The Image Here Will Catch People" vividly showed the video story of Kuaishou.
Kuaishou "The images here will catch people"
The two fishermen worked diligently to salvage, but they caught 100,000 people; One by one, the customers in the small restaurant were taken away because they glanced at their phones; The eldest lady is waiting to witness a good show while waiting for the bus, but the protagonist has become herself; The Silver Horn King's trick that has traveled to the modern day fails, but the Golden Horn King uses a clever move......
The four whimsical small plots are all about the same thing - in Kuaishou, images will "catch people".
From this short film, the four major themes of Kuaishou's creative content can also be seen: whether it is the daily life of 700 million veterans, sports events such as village super and village BA that Kuaishou has been in full swing in recent years, or short dramas with exciting plots, and Keling AI-generated content that is in the limelight. The interweaving of different types of content constitutes Kuaishou's rich content ecology, and it is also the best proof of the power of images in the short video era.
It is the image that catches people, and it is the person who creates the image behind it. Kuaishou, who has insight into the influence of image content, also released a set of "arresting" posters, officially announcing the opening of the "Kuaishou Image Festival" and calling on platform content creators to participate in the event. The platform aims to bring together creatives and brands through activities, inviting people to explore and capture the infinite new opportunities of the world of images, and "seize the new possibilities of images" together.
Kuaishou "Catch People" poster
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Offline, Kuaishou also landed the "Kuaishou Image Festival" in Aranya, and set up multiple links to bring participants an immersive experience.
Kuaishou's high-quality works appeared in the form of a film festival on Aranya Beach. Whether it is the expression of fireworks in Tieling, Xuchang and Dalian in the IP of "500 Hometowns", or the appropriate linkage between the talent and the brand in "Little Earning Youth" and "Shot is a Master", or the full display of Keling's AI technology in "A Plate of Boiled Chicken", participants can fully appreciate the creative power of platform content.
A stage salon viewing area and a light and shadow conversation salon were also set up at the scene, allowing people to explore new inspirations in the world of images, and also providing a field for open communication. Zeng Qiao, founder and CEO of MorketingGroup, Pei Xueke, head of Kuaishou We Studio, Shi Shuo, Kuaishou AI creator, and other guests held a salon to discuss the new opportunities of creativity and brand marketing under the AI revolution, bringing a lot of new thinking to the industry.
In addition, an interactive experience area on the beach has created a seaside market, where people can receive customized movie ticket stub postcards, write their own seaside messages, etc., making the memory of the festival more ritualistic. It is worth noting that there is also a Moutai brand booth in the Kuaishou Video Festival, which undoubtedly provides a field for brands to directly communicate with consumers with a professional attitude.
When creatives, brands and creators come together, the spark of inspiration sparks. Behind the screening of many high-quality works, light and shadow sessions, seaside markets and other links is Kuaishou's determination to "seize the new possibilities of images".
In Kuaishou, images make the brand more warm
Kuaishou content is enough to support a video festival, not only because of the efforts of creators, but also because of the unique temperature of the platform.
In recent years, Kuaishou has a very famous IP, "500 Hometowns", which can be said to have successfully raised the emotional connection between the platform's content and users to a new level. Among them, "Soft Tieling", which starred and read white by Li Xueqin, is a very typical case.
Kuaishou× Li Xueqin "Soft Iron Ridge"
From "Waiting for the car, old girl?" Here's an apple? The opening remarks of "Old Sweet", to "Tieling is a soft but head-raising China." In Li Xueqin's narration, we were able to see the other side of Tieling, an industrial city that has always hidden a soft heart under the hard shell.
The short film does not list the natural scenery and cultural heritage like a tourism promotional video, but shows the simple and sincere attitude to life and the daily life of ordinary people with the unguarded enthusiasm of local residents for strangers and the kindness of not letting other people's words fall to the ground.
The "500 Hometowns" IP is in its fourth year, allowing viewers to deeply feel the stories and values behind every corner of the city with more resonant content. "Temperature" is the key word of the IP series of short films, the overall tone of Kuaishou's content, and a major fulcrum for the brand to leverage the minds of consumers.
Coincidentally, Yu Bao, together with China Youth Daily and Kuaishou, also has a deep insight into the consumption outlook and life outlook of contemporary young people, and interprets their "small earning" attitude towards life through the stories of 15 Kuaishou characteristic amateurs.
Kuaishou× Yu Bao "Little Earning Youth"
This short film not only strengthens the public's brand identity with Yue Bao, but also conveys the long-term value benefits of Yu Bao to potential users. Just as the call of "take your time and have a future", the brand created a theme that was both discussed and widely resonated through accurate insights into young consumers, and the choice to launch it on such a special day as May Fourth Youth Day touched the heartstrings of many young people. This is also the power of Kuaishou images to warm people's hearts.
As one of the works of "My Hometown is Delicious", a derivative of the "500 Hometowns" IP, "Open Linyi" joins hands with morphine to show Linyi's food culture vividly and vividly. In this short film, food not only arouses people's taste buds, but also tells the city spirit of Linyi that loves life and everything is easy to digest, which is in line with the product characteristics of morpholine.
Kuaishou × Ding Lyro, "Open the Book of Linyi"
In addition, the humorous expression of "Tie Li and China Together" and the resonance with the brand spirit in "Shot is a Master" are all full display of the image temperature.
The reason why Kuaishou's images are full of warmth is largely due to its huge user base, deep insight into the crowd of new tier cities, and excellent IP planning. The platform is able to embrace diverse audiences and build a deep emotional connection with them through authentic, life-like video content; Creators are able to capture those nuanced and authentic moments of life, allowing them to create more grounded content.
This temperature also brings great value to the brand, through the rich and diverse content forms on the Kuaishou platform, the brand can integrate into the daily life of users in a more natural and intimate way, and enhance the brand's recognition and favorability; It can effectively convey brand information to target users, and also promote emotional resonance between brands and consumers with video stories.
The IP of the video festival creates a brand marketing stage
The background color of Kuaishou's content comes from the "temperature" spontaneously revealed in the daily life of the people, which is reflected in the real and warm life fragments shared by users. Because of this, Kuaishou has created the "Kuaishou Video Festival", which provides an excellent stage for content temperature and brand marketing to reflect each other.
From the perspective of the IP and creators of the festival, Kuaishou has gathered a large number of energetic content creators, who are not only highly active, but also rich in ideas. These creators provide brands with a wealth of creative resources and support to help them reach their target audiences in new and unique ways.
In addition, through the IP of "Kuaishou Video Festival", the platform further stimulates the enthusiasm and creativity of creative people. Creators produce more creative and warm content, which undoubtedly greatly enriches brand marketing ideas, and can also promote the emotional connection between brands and users through video stories, and jointly create marketing cases with wide influence and communication.
A large amount of high-quality content can play a high value, bringing a double boost to the brand's voice and reputation. As we all know, Kuaishou has always been known for its high-quality, down-to-earth, and resonant content. Through the IP of the video festival, valuable and socially influential content can be displayed in a centralized manner, creating more voice for the brand.
Social issues with resonance and discussion can often attract widespread attention and heated discussions among users, which is also another embodiment of "temperature", and also helps to enhance brand awareness and reputation. Let the brand not only convey its own value, but also show its commitment to social responsibility and further enhance the brand image.
It is worth noting that the "Kuaishou Video Festival" is divided into three categories: "New Image Forces, Fireworks Characteristic Stories, and AI Mirror Future". Full coverage of multiple scenes means that it is attractive to people of different backgrounds and interests. For brands, this means that they can choose the most suitable scenario for precision marketing according to their own market positioning and target audience.
Among them, Keling AI, which has become a popular fried chicken in recent years, has been widely used, and it is believed that it will also become a new weapon for brand marketing in the future. The video festival IP has a separate AI section, which is also encouraging brands and creators to use cutting-edge technology to create more attractive content, so as to achieve more efficient communication effects.
Overall, the Kuaishou Video Festival is not just a platform for content display, it also provides a full range of integrated marketing opportunities for brands. From online events to offline exhibitions, from social media promotion to the endorsement of judges, the IP of the festival can bring a high exposure rate to the brand, and help the brand enhance its market competitiveness with the new possibilities of thousands of images.
epilogue
Kuaishou Video Festival is not only a visual feast, but also a big stage for brands and users to communicate intimately.
Here, brands can leverage the enthusiasm of Kuaishou's 700 million users and the infinite creativity of more than 150 million creators to tell their stories in a warmer way.
Whether it is diversified creative ideas, multi-dimensional exposure paths or endorsement and recognition by professional judges, Kuaishou Video Festival does not provide a platform full of infinite possibilities for brands and creators, making marketing more warm and interesting. TOP Jun is also looking forward to witnessing more exciting content on this platform full of warmth and creativity.