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Deep cultivation of product power and scenario-based is the king!Detailed explanation of Nezha X's first OTA upgrade

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Deep cultivation of product power and scenario-based is the king!Detailed explanation of Nezha X's first OTA upgrade

OTA upgrade is nothing new in the second half of the intelligent electric vehicle, and Nezha X finally ushered in its first OTA upgrade after 100 days on the market. The upgraded version is V1.1.0, which not only adds 7 new functions, but also optimizes up to 100 functional experiences, covering safety, entertainment, intelligent driving and practical functions, bringing users a smarter, more convenient and more comfortable car experience.

Deep cultivation of product power and scenario-based is the king!Detailed explanation of Nezha X's first OTA upgrade

Among the 7 new functions added in this upgrade, the DMS driver status monitoring system was officially introduced, mainly including fatigue driving reminder, distracted driving reminder, and Bluetooth call control.

When the speed is greater than 10km/h, if the owner yawns, closes his eyes for a long time, or drives continuously for more than 4 hours, the system will trigger a fatigue driving reminder for Nezha X, and when the speed is greater than 30km/h, if the owner is distracted for a long time or makes a phone call handheld, the system will trigger a distracted driving reminder to avoid accidents.

Deep cultivation of product power and scenario-based is the king!Detailed explanation of Nezha X's first OTA upgrade

In order to avoid distraction from incoming calls, Nezha X also added a Bluetooth incoming call control function, as long as the owner nods or shakes his head, he can answer or hang up the Bluetooth call, thereby reducing the interference of incoming calls on the driving process and making driving safer.

In terms of gesture interaction, Nezha X has added three gestures suitable for driving scenarios in this OTA: for example, you can adjust the volume by sliding up and down with two fingers of your left hand, swiping up and down with two fingers of your right hand to adjust the screen brightness, and sliding down with three fingers to close the current application, and the operation logic is closer to that of a mobile phone or tablet.

Deep cultivation of product power and scenario-based is the king!Detailed explanation of Nezha X's first OTA upgrade

Of course, if the owner wants to concentrate on driving without being distracted by the large central control screen, Nezha X has applied a new immersive driving mode for such scenarios, providing users with a variety of screensaver options, weakening interface information and brightness, and improving driving safety.

Deep cultivation of product power and scenario-based is the king!Detailed explanation of Nezha X's first OTA upgrade

As another core of the OTA, Nezha X has been optimized for the annotations of various intelligent driving functions, making it easier for users to understand and use.

Deep cultivation of product power and scenario-based is the king!Detailed explanation of Nezha X's first OTA upgrade

In high-frequency parking scenarios, Nezha X has upgraded the FAPA fusion of automatic parking function and parking assist alarm function - when the user turns on automatic parking, the display of unknown parking spaces has been optimized and upgraded, and the parking assistance alarm (PDC) has also been optimized and upgraded in the home environment simulation display (SR), which can timely remind the owner of the possible risk of obstacle collision through the alarm information, improving the safety of parking.

Deep cultivation of product power and scenario-based is the king!Detailed explanation of Nezha X's first OTA upgrade

In addition to the above-mentioned upgrades in terms of driving safety, Nezha X is also optimized for entertainment and comfort scenarios: the car machine has added the "Nezha loves to play" in-car game and Leishi KTV, allowing users to easily digest fragmented time, and at the same time, it brings two personalized scenario modes of nap mode and car wash mode to improve the convenience of rest and car washing.

Deep cultivation of product power and scenario-based is the king!Detailed explanation of Nezha X's first OTA upgrade

brief summary

In our earlier test drive experience of Nezha X, its mainstream intelligent driving and intelligent cabin level have left a pretty good impression. Nezha official also released the portrait and purchase preferences of its first batch of users this time,As expected,More than 80% of users have formed a family and have a baby,Nezha X's large space and comfort configuration are quite enough for urban travel for a mainstream family of three。

As for the choice of version, more than 7 percent (73%) of users chose the 501km version with long range, while nearly half (48%) of users chose the smart driving/comfort package, which also fits the two key dimensions of this OTA upgrade - safety and comfort. As a relatively low-key member of the new power brand, Nezha X has received more than 20,000 orders within 100 days of listing without large-scale marketing volume, which is commendable, and it is also the best evidence of the terminal's recognition of its product strength.

Written by She Mou

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Proofreading|Lan Qingqing

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