On January 29, Ford Flame Horse officially debuted in China, bringing a strong impact to the hard-core off-road market, the new car was produced by JMC Ford, while maintaining the original taste, according to the "taste" of the Chinese people, and the interior material and design were optimized and upgraded. The new model is expected to be officially launched at the Beijing Motor Show in April. The appearance is tough, in line with the current popularity of the "square box" officially entered the market, can his arrival shake the status of the tank 300?
Since last year, the hard-core off-road SUV swept the domestic market, the major manufacturers are also flocking, whether it is fuel or electric car products have begun to move towards the hard-core off-road road, as the hard-core label, the tank 300 is naturally a topic that can not be bypassed, and the upcoming localization of the Ford Flame horse compared with the new pattern of the tank 300 as a representative of domestic off-road vehicles, has attracted much attention, because of its affordable price, tough appearance, luxurious interior, The off-road performance and other characteristics have been favored by many riders, and sales have also climbed. The Ford Strong, on the other hand, has a long history and is known as an upgraded replacement for the Wrangler and the Wrangler, with performance comparable to the Land Rover Defender, making it a great off-road vehicle. With the Ford Bronco officially named "Ford Spirit" and will be localized, this model similar to the Tank 300 in terms of positioning and styling may become a strong competitor to the Tank 300.
The Tank 300, since its launch in 2020, has seen a steady increase in sales. According to official data, the sales of the Tank 300 in 2021 exceeded 80,000 units, making it a popular model in the off-road vehicle market. The reason for its success is that it provides off-road performance comparable to that of the Wrangler at a price of about 200,000 yuan, and also has a refined interior and rich configurations, with obvious cost-effective advantages.
As a classic off-road model under Ford, Ford Lie Ma also has a wide user base. In the North American market, the Ford Stronghorse has always been one of the top choices for off-road enthusiasts. In 2021, the sales of the Ford Flame reached nearly 100,000 units in the United States, and consumers love it for its tough appearance, strong off-road ability and unique playability.
The Ford Lie and the Tank 300 may become a strong competitor to the Tank 300 in terms of positioning and styling. It is foreseeable that the competition between these two models in the market will become more and more fierce, and consumers will have more choices.
Ford Spirits vs. Tank 300: Hardcore Off-Road Showdown
1. Design
The Ford Flame continues the tough exterior design style of the overseas version, with a bold "BRONCO" logo in the large blackened grille at the front, and the iconic round LED headlight clusters on both sides are instantly recognizable. The rear of the car adopts a side-opening tailgate design, the tailgate has an external spare tire, and the tailgate can be opened independently, taking the classic and practical route. With wide scuff arches, 17-inch off-road AT tires and rim slip-off rings, and a 45° approach angle and a 37° departure angle, the off-road capability is quite strong. The Tank 300 has a boxy exterior design, with stiff body lines, and a front face equipped with round headlights and a rectangular grille, which has a strong visual impact. In addition, the Tank 300 also offers a variety of body colors and wheel styles for consumers to choose from, meeting the individual needs of different users.
2. Interior design
The Ford retains a lot of traditional mechanical buttons, which is good news for hardcore off-road models, as the traditional buttons are easier to operate during off-roading. The screen technology configuration is also more mainstream,As for intelligence, don't have too many illusions。 The interior design of the Tank 300 is more luxurious and technological, with a large central display and a full LCD instrument cluster, which provides a wealth of information and functions. At the same time, the interior materials and workmanship of the Tank 300 are also very fine, providing users with a comfortable driving experience.
3. Power performance
The Ford Lie Ma will be powered by a 2.3-liter turbocharged engine with a maximum output of 202 kilowatts, and the drivetrain is expected to be mated to a 10-speed automatic transmission. Referring to the overseas version, the new car should also be equipped with G.O.A.T mode terrain management system, with a choice of multiple driving modes for normal, economy, sport, wet and off-road sand, mud/rutting, and rock climbing. The Tank 300 is powered by a 2.0T turbocharged engine with a maximum power of 167 kW mated to an 8AT gearbox. In terms of power performance, the Ford Flame is superior and has more advantages.
Fourth, safety performance and riding comfort
Both the Ford Lie and Tank 300 are equipped with several active and passive safety systems, including ABS anti-lock braking system, EBD electronic brake-force distribution system, ESP body stability control system, and more. In addition, both cars are equipped with multiple airbags to provide all-round protection for drivers and passengers. From a security point of view, there is no equal.
The Tank 300 is positioned as a hardcore off-road vehicle, with the suspension system and seat design focusing more on support and stability than on softness and comfort, resulting in a stiffer ride experience for passengers when driving on city roads. The off-road performance and power performance of the Tank 300 are better, and its fuel consumption is relatively high, and the fuel consumption may reach about 10-12 liters per 100 kilometers when driving in comprehensive road conditions. At high speeds, the Tank 300's noise control is not ideal, and wind noise and road noise are more noticeable. As for the Ford Spirit, it has not yet been officially launched, so wait and see.
5. Off-road performance
As off-road models, both the Tank 300 and the Ford Lie Horse boast excellent off-road performance. The Tank 300 is equipped with a time-sharing four-wheel drive system and front and rear axle differential locks to cope with a variety of complex off-road conditions, while the Ford Lie is equipped with a four-wheel drive system that can provide strong traction and stability in difficult road conditions. In addition, the Ford Spirits are equipped with Goodyear LT315/70 R17 off-road tires, as well as practical features such as roof racks, wading hoses, exclusive logos on the front fenders, and optional rear towing to further enhance its off-road performance.
Sixth, price and cost performance
The price of the Ford Lie is US$39,000, which is equivalent to a starting price of about 280,000 yuan, and the price of the version produced by JMC Ford is not expected to exceed this price. The price of the Tank 300 is relatively low, with a starting price of about 200,000 yuan, which is cost-effective. Ford Lie Ma is expected to be unveiled at the Beijing Auto Show in April this year, will it bring surprises in terms of price?
The car says it goes: the Ford Spirits and the Tank 300 are excellent hardcore off-road models. The Ford Horse has certain advantages in terms of exterior design, off-road ability and playability, while the Tank 300 excels in terms of cost performance, interior luxury, and sense of technology. Whether it is the Ford Flame Horse or the Tank 300, it can bring you an excellent off-road experience and driving pleasure, and whether the Ford Flame Horse can harden the Tank 300 and occupy the market depends on the final pricing.