Source: China Commercial Vehicle Network
In 2023, the heavy truck industry will enter a recovery period and finally achieve a growth rate of 35.6%, which can be regarded as an answer sheet with a high growth rate with the joint efforts of the whole industry. From the data analysis, although the growth rate is not low, we also clearly see that part of this is due to the low sales base in the same period of the previous year, and it is still an indisputable fact that the market demand has not been fully released. In 2024, the trend of the heavy truck market will also be based on continuous recovery, and the competition for stock and increment will be more intense, and companies need to deeply understand the significance of high-quality development, abandon price-oriented thinking, bring more high-quality products to users, promote the healthy and sustainable development of the industry, and lay a good foundation for their own sustainable development.
According to production and sales data released by the China Association of Automobile Manufacturers, in December 2023, 52,000 heavy trucks were sold, down 26.7% month-on-month and 3.5% year-on-year. In 2023, a total of 911,000 heavy trucks were sold, a cumulative increase of 35.6%.
The stock market and new energy heavy trucks may become new hot spots
The fact that the monthly sales of heavy trucks in December fell year-on-year and month-on-month announced that the heavy truck market in 2023 will not have a "year-end tail" situation. On the one hand, some dealers have focused on the "good start" in 2024, and intend to "appropriately and reasonably" reduce sales in the last month of 2023, in order to achieve a better start in January 2024. On the other hand, it does show that the market demand is slowly rebounding, and the demand for transportation and vehicles has not been fully released, coupled with the relatively high proportion of new cars in the market before, and has not yet entered the cyclical replacement peak, so there was a sluggish sales volume caused by the wait-and-see mentality of car buyers at the end of the year.
Throughout the year, the heavy truck market has come out of a wave of slow rise, and sales have slowly increased since the second quarter, and the annual growth rate has finally reached 35.6%, which can be regarded as a response with a high growth rate with the joint efforts of the whole industry. From the data analysis, this is mainly the result of the low sales base in the same period last year, and it is still an indisputable fact that the market demand has not been fully released.
China commercial vehicle network reporter connected with dealers in Henan, Anhui, Hebei and Guangdong, a number of dealers have said that the current market incremental demand is not strong, the stock market demand for replacement is not obvious, so the overall market growth rate is not strong. "Many medium-sized transport companies have a strong wait-and-see attitude," said a dealer in Henan, "and it is unlikely to change vehicles at present, and adding additional vehicles is not considered." ”
The dealer in Hebei said: "The popularity of natural gas trucks this year has boosted the sales of the heavy truck market to a certain extent, and as natural gas will be relatively stable for a period of time, although the pull effect will be relatively weakened, this segment will remain hot." ”
For the market feedback of new energy heavy trucks, dealers in Guangdong believe that with the increasing progress of infrastructure construction and the increase of specific vehicle use scenarios, pure electric or battery swap heavy trucks will also become a new growth point.
Sinotruk won the sales championship for a second time, and Foton's growth rate was obvious
In 2023, Sinotruk will sell 234229 heavy-duty trucks, a year-on-year increase of 47.5%, ranking first in the industry in terms of sales volume and continuing to be the sales champion in the heavy-duty truck industry. SINOTRUK adheres to the construction of product strength and marketing strength, and achieves the sales championship for a second time. It is worth noting that China National Heavy Duty Truck has not only achieved a significant lead in sales, but also achieved a leading sales growth, with a growth rate of 47.5% ranking second in the industry, becoming a sales champion with extremely high gold content.
FAW Jiefang sold 184387 heavy trucks, a year-on-year increase of 46.8%, ranking second in the industry in terms of sales volume and third in the industry in terms of growth rate. FAW Jiefang grasps the industry dynamics, adjusts the product strategy in a timely manner, and quickly launches the products demanded by the industry.
Shaanxi Automobile Group sold 149,470 heavy trucks, a year-on-year increase of 38.5%, ranking third in the industry in terms of sales, and its market position has risen.
Dongfeng Motor sold 143405 heavy trucks, a year-on-year increase of 13.1%, and its annual sales ranked fourth with a gap of 6,000 units, and its market position fell out of the top three.
Foton Motor sold 88,866 heavy-duty trucks, a Geely figure that brought a year-on-year growth rate of 47.5%, which is the second fastest growth rate in the industry with China National Heavy Duty Truck. Foton Motor has been insisting on breakthroughs and innovations in the heavy-duty truck market, and its automatic transmission products have been widely recognized by the industry, which has driven the industry to achieve high-quality development. At the Eco-Innovation Conference held at the end of 2023, Foton Motor once again amazed the industry and led the way for the development and construction of the ecosystem of the commercial vehicle industry.
In 2023, the top five companies in the heavy truck industry in terms of sales volume will have a cumulative annual sales volume of about 100,000 units, and they have a great advantage over the rear enterprises, and the comprehensive market share will remain at the level of more than 85%.
Hongyan's sales declined, and Beiben increased the most
In 2023, Dayun Automobile sold 25,051 heavy trucks, a year-on-year increase of 44.2%, ranking sixth in the industry, while JAC sold 19,240 heavy trucks in 2023, a year-on-year increase of 33.4%, ranking seventh in the industry.
XCMG will sell 16,265 heavy-duty trucks in 2023, a year-on-year increase of 31.4%, ranking eighth in the industry. While maintaining a market position in traditional products, XCMG has made continuous breakthroughs in the field of new energy products, effectively opened up the market situation, and obviously created a strong growth point for its own sales increase.
Beiben Heavy Duty Truck will sell 12,283 heavy trucks in 2023, a year-on-year increase of 55.9%, and the sales growth rate ranks first in the industry.
SAIC Hongyan will sell 10,007 heavy trucks in 2023, a year-on-year decrease of 23.7%, and is the only one among the top 10 companies with a decline in sales. In January 2024, SAIC Hongyan held an annual business meeting and determined the annual sales target of 30,000 units in 2024, compared with the results of 10,000 units in 2023, if the sales target is to be achieved, SAIC Hongyan needs to achieve a high-speed growth rate of 200%, which is really a difficult challenge for SAIC Hongyan, which has just gotten rid of inventory pressure and has not yet been recognized by the market.
The first 2023 has passed in the recovery period of the heavy truck industry, and the market trend in 2024 will be based on continuous recovery, and the competition for stock and increment will be more intense. (China Commercial Vehicle Network, Ma Hanming)