After a wave of enthusiasm in the domestic 5G mobile phone market, there is now a hint of coldness. Once upon a time, these phones were in high demand and were in short supply, but now consumers seem to have lost their enthusiasm for them. From the spot supply in the offline market to the price reduction and selling of second-hand platforms, the subtle changes in the market are revealed.
To explore the reasons behind it, I have to mention the imbalance between performance and price of domestic 5G mobile phones. According to authoritative data, there is a big gap between its performance and Qualcomm's high-end chips, and it is even less than a quarter of Apple's iPhone15. However, in terms of price, these phones are as high as thousands of yuan, far exceeding the average of similar products. This kind of cost-effective gap makes many consumers choose to give up after weighing the pros and cons.
In addition, with the approach of the 618 shopping festival, major mobile phone brands have launched preferential activities. Especially for well-known brands such as Apple, the price reduction of its iPhone 15 has attracted widespread attention in the market. In this context, domestic 5G mobile phones are facing huge competitive pressure. In order to compete for market share, many manufacturers have to adopt a price reduction strategy, but even so, it is still difficult to win back the hearts of consumers.
Judging from the recent market sales, the sales of domestic 5G mobile phones are not optimistic. Although some manufacturers try to stimulate consumers' desire to buy through emotional marketing and other means, the actual effect is not obvious. Consumers are paying more and more attention to cost-effectiveness when buying mobile phones, and they often choose to stay away from domestic 5G mobile phones with high prices but mediocre performance.
In addition, data released by some analysts shows that low-end models such as the N12, which is more affordable and more balanced in domestic mobile phones, are more popular in the market. This also reflects from the side that consumers' enthusiasm for domestic 5G mobile phones is indeed declining.
Overall, the domestic 5G mobile phone market is facing unprecedented challenges. In order to win the favor of consumers, manufacturers need to pay more attention to the quality and cost performance of products, and at the same time, they need to innovate in marketing strategies. Only in this way can we be invincible in the fierce market competition.