The import of genetically modified inferior soybeans has triggered a food safety crisis, and Arowana oil has encountered a crisis of confidence
A thunderbolt shook the nerves of the food industry and the public. A batch of genetically modified soybeans from the United States entered the country, intending to get involved in mainland food processing, turning inferior raw materials into Arowana oil into the market, which immediately caused an uproar on the Internet, and public trust was seriously challenged. And this is just the tip of the iceberg, it is a matter of national security and public health, we must face up to the reality, reflect on the problem, and take action to thoroughly clean up the hidden dangers, improve the system, reshape the brand image, and jointly build a long-term mechanism for food safety.
Inferior foreign, trust broken
Recently, it was rumored that a batch of 16,000 tons of American genetically modified soybeans arrived in Lianyungang, Jiangsu Province, which was originally planned to be used to refine Arowana edible oil. As soon as the news came out, it immediately caused an uproar on the Internet. "U.S. soybeans are genetically modified, the quality is worrying, and if it enters the market, the consequences are unimaginable. Netizens have expressed concern and are extremely sensitive to food safety hazards. Some people even connected the old incidents, pointing out that there was an incident of inferior edible oil in Yihai a few years ago, questioning the loopholes in food supervision.
There are all kinds of indications that this incident may evolve into a new public crisis. On the Internet, the search volume of "Arowana" related topics has exploded by 10 times, with hundreds of millions of clicks. Public opinion is becoming more and more intense, and public trust is at stake.
Trust is hard to come by, and it can be ruined. As a time-honored brand, Arowana oil has been tested by the market for half a century, and has been regarded as a "national treasure" food by consumers. However, once the foreign inferior raw materials are touched, it immediately reminds people of the Yihai incident, and they are worried that history will repeat itself. Doubts and concerns have spiraled out of control, seriously challenging the public's trust in the food industry as a whole and even in government regulation.
When trust is broken, the consequences are devastating. We must face up to the systemic problems behind the public's doubts: loopholes in import regulation, collusion between government and enterprises, and weak regulatory support, which are long-standing hidden dangers that will turn into systemic crises and shake the foundations of society.
Reflect on the essence of the problem and clarify the boundaries of responsibility
Public opinion fluctuates and emotions are intense, and we must calmly analyze the essence of the incident and sort out the main body of responsibility. The incident of importing genetically modified soybeans reflects the deep-seated problems in the mainland's food safety management and supervision.
First, foreign food standards are uneven. The United States and other countries generally use genetically modified technology, which has strong drug resistance and high yield, but the quality is uneven, and residual problems are frequent. The mainland has no regulatory authority over its standards, and the import link is prone to become a safety blind spot.
Second, port inspections need to be strengthened. Lianyungang and other ports have not yet fully and strictly controlled food safety, and it is difficult to trace the flow of foreign ingredients after entering the country. Inspection standards need to be improved uniformly.
Third, there is a lack of internal control mechanism. Some companies are keen to use inferior raw materials to make inferior products for profit, and the price and quality are seriously inverted. There are loopholes in their production process monitoring and quality control.
Fourth, there are blind spots in government law enforcement and supervision. Standards are not uniform, supervision is incoherent, and there is a lack of effective communication and coordination between different departments. Supervision must be seamless throughout the process to build a line of defense.
In summary, this is a systemic problem of regulation, and a systemic solution is needed. Rather than simply blaming individuals, the responsibilities of all parties should be clarified, and every step of the way should be done to ensure food safety.
Resolutely clean up risks and hidden dangers, and establish a long-term safety mechanism
In view of the outstanding problems, it is necessary to take decisive and effective measures to resolutely clean up hidden dangers, quickly restore public trust, rebuild the regulatory system, and ensure long-term peace and stability.
First, a comprehensive inventory of imported food. Strictly inspect the entry link at the port, carefully screen the origin and quality, and prevent similar inferior raw materials from entering. For those who find problems, they will be resolutely returned or destroyed.
Second, it is necessary to closely check the flow channels. For foreign ingredients that have entered the country, it is necessary to strictly track the whereabouts of them, comprehensively check the flow channels, thoroughly check whether they have entered the food processing, and solve the hidden dangers in a dragnet style.
Third, strengthen the control of intermediate links. From raw materials to production, sentry posts must be set up in every processing and circulation process to strictly control and curb the spread of problem output. Regulatory standards should be unified and strict, and departments should cooperate with each other.
Fourth, check the internal problems of the enterprise. Focus on the investigation of the enterprises involved, thoroughly investigate whether there are loopholes in the internal control quality process, and severely punish illegal production and operation behaviors.
Fifth, enhance the effectiveness of law enforcement and supervision. The government should study the early warning mechanism and discover the signs of problems in a timely manner; Regulatory departments should strengthen coordination and cooperation to achieve full traceability of supervision; Law enforcement should be strengthened step by step, and there should be "zero tolerance" for problematic enterprises and individuals.
Only by thinking about the problem from an overall and strategic perspective can we fundamentally eliminate potential safety hazards, rebuild public trust, and achieve long-term social stability.
Brands rely on products to speak, and use crises to release positive energy
At present, enterprises need to remain rational, face up to problems, and win back public hearts with positive actions. The brand image depends on the product to speak, and only by letting consumers really eat at ease is the fundamental way to solve the problem.
First, take the initiative to be investigated. In response to online doubts, enterprises should actively cooperate with relevant departments to carry out investigations, fully disclose internal processes, quality inspection reports and other materials, and eliminate public doubts with facts and transparency.
Second, strengthen self-restraint. In addition to government supervision, enterprises should start from themselves, improve the internal control system, implement measures such as whole-process control of raw materials, and provide reliable products.
Third, deepen strategic transformation. Introduce more stringent quality standards, realize the transformation from "manufacturing-driven" to "innovation-driven", and improve core competitiveness through technological innovation. Increase investment in the development of truly high-quality raw materials and food.
Fourth, take the initiative to socialize communication. This is a good time for crisis public relations, and enterprises should think more from the perspective of the public, actively strengthen dialogue and interaction with the public, government and public opinion through media, Internet and other channels, respond to problems in a timely manner, eliminate doubts, and re-establish brand image.
Fifth, the implementation of leadership responsibilities. Business leaders must stand up to lead the crisis public relations, and promote the improvement of the corporate governance system, truly achieve quality first, customer first, so that enterprises can stand out in the market competition.
Overall, the crisis is a turning point. The company should face up to the problem, take the external inferior raw materials as an opportunity to force endogenous power, and release positive social energy while improving itself. This will not only resolve the current crisis of trust, but also promote the progress of the entire industry and build a better tomorrow for green food.
We call on the community to act together to protect food safety
Food safety is highly related to the national economy and people's livelihood, and requires the action of all society. We should not only actively carry out positive publicity to rebuild the credibility of the food industry, but also vigorously promote the food safety culture and make it a social consensus.
First, increase positive guidance. The news media should actively publicize positive information on food safety, establish models, praise the advanced, and make the public have a more comprehensive understanding of systematic work.
Second, popularize safety knowledge. Increase the popularization of professional knowledge such as food safety laws and regulations, inspection technology, etc., through appropriate channels. Raise the awareness of safety precautions among the whole people.
Third, carry forward the new fashion. Advocate a green, environmentally friendly, healthy and civilized new way of life, set an example, and influence morality, so that every household attaches importance to food safety.
Fourth, evoke empathy. In the era of new online media, every citizen should make their own voice, form a strong joint force of online and offline resonance, and promote the concept of food safety into the heart.
Fifth, establish a long-term mechanism. Improve the system of regulations and standards, innovate the supervision model, build an authoritative third-party evaluation and certification mechanism, and form a long-term work pattern of "trinity" among the government, enterprises and the public.
Food safety is a shared responsibility of all citizens. Every small change in the actions of an individual will promote the transformation and upgrading of the entire social relationship and institutional arrangements in a more rational direction. Let us join hands to protect the great plans of the country and the needs of the people.