Lu Songsong on entrepreneurial choices: why young people are not advised to easily get involved in the breakfast industry
In this era of rapid change, entrepreneurship has become the dream of many young people. However, what kind of entrepreneurial direction to choose is a question worth pondering. Recently, I received an inquiry from a young friend who was interested in making the transition from the Internet industry and opening a breakfast shop. In this regard, I gave my own advice: try to avoid getting involved in the breakfast industry easily, and choose an area with more room for accumulation and development.
First of all, although the breakfast industry seems to have a low threshold and a large market demand, it is actually highly competitive and risky. In today's market environment, breakfast restaurants have sprung up, but few can really operate for a long time and make a profit. This is mainly due to the serious homogenization of the breakfast industry, and consumers' requirements for taste, price, service and other aspects are getting higher and higher, which makes it more difficult to operate.
Secondly, the business model of the breakfast industry is relatively simple, lacking innovation and differentiation. Most breakfast shops focus on traditional porridge, steamed buns, fried dough sticks, etc., lacking features and highlights. In today's era of consumption that pursues individuality and differentiation, it is difficult for such a business model to attract the attention of consumers, and it is even more difficult to form a brand effect.
In addition, the profit margins of the breakfast industry are relatively limited. Due to the serious homogenization of products, price competition has become the norm, resulting in continuous compression of profit margins. Moreover, the operating costs of the breakfast restaurant cannot be ignored, including rent, labor, ingredients and other expenses are a large expense. It's hard for start-ups to withstand such pressure.
So, what kind of entrepreneurial direction is more suitable for young people? I think it is wiser to choose those industries or fields that have development potential and room for accumulation. For example, industries such as the Internet, technology, and self-media are all fields with broad prospects at present and in the future. These industries not only have huge market space and growth potential, but also provide entrepreneurs with more opportunities to learn and grow.
Of course, choosing a direction for entrepreneurship is not an easy task. We need to conduct an in-depth analysis and evaluation of our own interests, capabilities, and market needs. At the same time, they also need to continuously learn and improve their abilities and cognition to adapt to the changing market environment.
In closing, I would like to say that starting a business is not an easy path. It requires hard work and sweat, as well as risk and pressure. However, as long as we stick to our beliefs and pursuits, and continue to learn and improve, we will definitely be able to succeed on this path.
Therefore, I advise young people who are interested in starting a business not to blindly follow the trend or act impulsively. When choosing a business direction, you must be thoughtful and choose carefully. Only by choosing the direction that suits you and making efforts and persistence for it can you realize your entrepreneurial dream.