Eat dumplings, explore mysteries, and learn traditions
As a traditional noodle dish of the Chinese nation, dumplings have a history of more than 1,800 years. From the shape to the taste, it has changed according to the preferences of different regions, but the only preference that has not been affected by the change of time is probably the love of hand-wrapped dumplings. Founded for more than 20 years, Xijiade, a Northeast dumpling brand, has walked from Hegang, Heilongjiang to the Davos Economic Forum Dinner, and has been insisting on delivering Chinese ingenuity and deliciousness, so that dumplings, which represent one of China's traditional cultures, continue to go to the world. With the integration of northern and southern cuisine over the years, dumplings have remained popular in the traditional catering industry, and their share in the catering track has been increasing day by day.
At the same time, the reform and development of the "parent-child economy" is accelerating with the change of policies, and more and more Chinese parents are putting companionship in the most important part of parent-child education. The dumpling category is a high-frequency product that is just in demand, and everyone's demand for dumplings is also growing, so it has a huge market potential. Combining the traditional catering track with the parent-child economy track may become an opportunity for traditional catering brands to open up new paths and leverage the blue ocean of the market from another angle.
A few days ago, the Xijiade brand has launched a number of small noodle chef experience activities, welcoming young customers who love Xijiade dumplings to go to offline stores to explore the mysteries of dumplings in depth and help little Chinese gourmets understand dumplings in depth. In the time of accompanying the little gourmets to DIY, they can not only witness the inheritance of traditional Chinese food culture, but also find their childlike innocence in the rare leisure time.
Rolling out the dumpling skin, wrapping the dumpling filling, and pinching the dumpling mouth, the hands-on coordination ability of the little gourmets has been improved in the dumpling making process, and the special experience of tasting the delicious dumplings made by themselves will leave a deep impression on the growth memories of the little gourmets. At the same time, the little gourmets can also feed their mothers a bite of dumplings in this activity, and the roles of "feeding" and "being fed" are truly exchanged in this dumpling-making activity, so that the children can not only experience the "daily life of being a mother", but also make the expression and transmission of love more profound, so that the traditional Chinese virtue of "filial piety first" will plant a seed in the hearts of the little gourmets.
When it comes to the most discussed topic on the whole network recently, Harbin tourism is the best. In addition to the continuous development of a series of hot stalks on the Internet, such as "Southern Little Golden Bean" and "Harbin Pleasing City", Harbin's offline tourism has also attracted a large number of travel enthusiasts and driven the local economic development. According to the "2024 Spring Festival Tourism Market Forecast Report" released by a third-party platform, Harbin's tourism popularity extends from New Year's Day to the Spring Festival holiday, and Harbin tourism booking orders during the Spring Festival increased by more than 14 times year-on-year, exceeding the national growth rate by two times. A group of Xijiade small customers who came to Harbin for tourism and research also learned the story and origin of traditional dumplings in the offline stores of Harbin Xijiade, and experienced the fun of making delicious dumplings by hand, making the Harbin trip of "wheat ears" more interesting and leaving unforgettable memories.
As an intangible cultural heritage, dumplings are one of the representatives of traditional Chinese cuisine, and carry different feelings and values in the minds of Chinese. The "filial piety" inherited by the Chinese nation for thousands of years is wrapped in dumplings, and then passed on from generation to generation through dumplings, so as to realize the beautiful vision of the common inheritance of food and virtue. As a national brand loved by consumers, Xijiade dumplings have witnessed the growth of generation after generation of steaming dumplings. Freshly rolled, freshly wrapped and freshly cooked, delicious, clean and assured Xijiade dumplings are for many Chinese, but also a life partner who experiences joy, anger and sorrow together.
Eating dumplings, exploring mysteries, and learning traditions, Xijiade dumplings take young gourmets to understand the beauty of tradition, inspire the dream of shaping Chinese culture, help them master new skills that are worth passing on from generation to generation, and then imperceptibly pass on traditional virtues from generation to generation.