Foreword:
All rice companies want to be branded, so they spend money to find a brand planning company, but they actually don't understand the essential relationship between brand and brand planning.
1. Rice enterprises are the main body of the brand, the brand is attached to each bag of rice, and the rice product itself is a walking advertisement.
2. The more you sell, the wider the brand communication, the more stable the brand foundation, and the rice brand is definitely sold, not planned.
3. What does the planning company do? Simply put, it is to design the packaging, but if the rice business owner himself does not have the idea to provide, the planning company will not be able to design a satisfactory package, after all, the planning company does not sell rice.
4. Although the planning company also provides some sales suggestions and marketing ideas, it is difficult to say whether it is practical or not, if it is really effective, the planning company can undertake the sales of rice enterprises, and it can be achieved by mentioning, but it is not the case.
5. As I said before, don't be overly superstitious about the role of rice packaging, you think that good-looking packaging is just what you think, not thousands of consumers raise their hands to vote, consumers do not study the packaging, only look at whether the rice is suitable or not.
6. "The packaging that sells well is not ugly, and the packaging that sells badly is not good-looking", this is a kind of psychology, if the rice enterprises are always entangled in the poor sales of rice because of packaging problems, then they will keep changing the packaging and modifying the packaging, and deviate from the rice itself.
7. Brand planning is the icing on the cake, not the driving force to turn the tide, the strategy of the rice enterprise itself is the core of changing the enterprise itself, as for the planning company, just listen to it.
8. Rice is a commodity, nothing more than a reasonable combination of the four elements of "product, price, channel, promotion", packaging is just skin, product is the core, channel is the layout, promotion is cheerleading.
Therefore, the rice brand, sales first, planning second.
Revisiting the Meeting:
Invitation letter for holding the first quarter of 2024 rice mill and dealer docking conference:
1. Call on interested rice mills and distributors nationwide to discuss rice sales plans (limited to 50 rice factories and 50 dealers)
2. Face-to-face do a good job in the docking of wholesale and new retail channels in various factories and regions, and the cost performance exceeds that of industry exhibitions, which is more refined and efficient
3. The goal is to increase the annual revenue of each factory by 5000W and dealers by 2000W
4. Promote the strategy of group buying in the rice community, increase sales increment and profit increment, and provide one-to-one urban landing services for manufacturers and distributors
5.费用AA制 1999/人，同一公司第二人参会仅收1000/人，每参会公司赠送沃尔玛创始人自传《富甲美国》一本，（六餐两晚食宿含工作人员费用）
6. Time: March 20-22, 2024 (registration starts on the afternoon of the 20th)
7. Venue: Shimi Business School (25th Floor, Greenland Chuangming, next to Jingzhou High-speed Railway Station)
8. Each factory has its own advantages, focusing on rice samples and packaging, and manufacturers and distributors speak together
Introduction to Timely Mi Business School ~~~~~~~~~~~~~~~~~
Hubei Jimi Business School (grain and oil technology marketing service company), specially invite the majority of colleagues to pay attention to this number, the college will regularly and irregularly hold business experience output for the industry:
1. Rice processing technician learning.
2. Practical learning of rice channel construction.
3. Rice brand building learning.
4. Rice packaging design copywriting learning.
5. Rice dealer management learning.
6. Efficient operation and management of rice mills.
7. Grain and oil second-generation thinking docking learning.
8. Risk control learning in the grain and oil industry.
9. Rice community group buying learning.
10. Other contents and study tours.
All courses invite front-line excellent practitioners, paid lectures and sharing, reject illusory, empty theories, there are real goods, please come to the stage!
Confident industry practitioners are welcome to sign up for lectures, and lectures are paid.
Enterprises and distributors with learning needs are welcome to send people to sign up for an appointment, and the tuition fee will be determined according to different courses.
In order to ensure the learning effect, all learning is in the form of small classes, about 30 people in each class, and interactive learning and discussion are encouraged, specific case analysis, and enterprise problem diagnosis and solution.
(Highlights of last season's conference)
Hubei Jimi Business School
Food people's own college
College address: 25th floor, Greenland Mingchuang Building, next to Jingzhou High-speed Railway Station, Hubei Province.
Dean (Zhu Ben)
The learning activities are aimed at enhancing mutual trust and cooperation between the business entities in the production and marketing areas through communication and understanding, breaking the traditional business stereotyped thinking, establishing a closer cooperation mechanism between rice processing enterprises and agency distribution enterprises, in-depth exchange of views with each other, integrated development, and joint efforts to consolidate the traditional rice production and marketing channels on the basis of building a national resource circle of rice community group purchase and enhancing competitiveness.
"2023 Community Group Buying Industry Blue Book" 199 free shipping, suitable for all industries and entrepreneurs at the moment, a book that changes business thinking, you deserve it.
(About the author: Zhu Ben, WeChat public account and today's headlines, Douyin, Kuaishou "Zhu Ben said rice" account of the same name, is now engaged in the operation of rice processing enterprises, opened rice processing factories in Hubei and Northeast China, processed and sold rice, and the rice industry for 18 years. At the same time, he is a long-term observer of agriculture, agriculture, and rural areas, and is good at the operation and management of rice enterprises, channel construction, and practical guidance on rice community group purchase and instant retail for cooperative dealers, as well as rice factory investment risk control and mergers and acquisitions, so as to achieve a win-win situation with peers and friends.
With a 2000 bachelor's degree in marketing degree and a 2007 MBA degree in business administration from Wuhan University, he was a university lecturer and the marketing director of a listed holding grain company. ）
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