As a representative of China's high-end green tea brands, Zhuye Green Tea has frequently appeared at major international conferences in recent years, such as the world-renowned Davos Forum. In 2024, Zhuye Green Tea was once again invited to be the "2024 Davos Caixin Global CEO Forum Exclusive Concierge Tea". As a "gift of China", Bamboo Leaf Green Tea uses tea as a medium in this international event to continue to convey the stories of great countries related to China's ancient culture and rejuvenation.
Børge Brende, managing director of the World Economic Forum, said the WEF seeks to create a platform for dialogue at the global level on the basic principles of rebuilding trust. The core essence of the 5,000-year-old tea culture represented by Zhu Yeqing is "tea and the world", which is reflected in this annual meeting of Davos, which is to build consensus and rebuild trust through dialogue.
01. Rebuild trust and tea and the world
The annual meeting in Davos will be held from January 15 to 19 local time, with the theme of "Rebuilding Trust". Why rebuild trust? Because the world looks like it's on the verge of collapsing. The Russia-Ukraine conflict and the Middle East conflict are still ongoing, and so far peace options have not been put on the table. "Geo-economics" is an uncommon expression in the past, but it is quite accurate to describe the "decoupling and disconnection" that has been rampant in the past period of time, as well as a series of measures to de-globalize. This exposes the global economy to downside risks. The IMF's global growth forecast for 2023 already reflects this pessimistic outlook. Against this backdrop, rebuilding trust is undoubtedly a top priority.
The only way to tackle the most pressing challenges, including climate change and future pandemics, is for countries, nations and businesses to work together, Bolger Brende said. "Even in this increasingly divided world, [we] have an opportunity to come together and find common solutions. This is actually in line with the common "tea and the world" in Chinese tea culture. And as one of the labels in China, tea has long been a product of globalization, and it is in the high-end form of "hard currency". In this sense, as one of the most influential annual business events in the world, the Davos Annual Meeting has a decent cooperation with the "Gift of China" Bamboo Leaf Green Tea. As a representative of China's high-end green tea, Zhuye Green Tea continues the fine tradition of 5,000 years in Davos, that is, the global elite sits and talks, and then builds a community with a shared future for mankind with "harmony but difference". This also makes bamboo leaf green tea the best carrier to tell Chinese stories from a cultural perspective.
02. High-end green tea, a gift from China
Bamboo leaf green tea can represent the "gift of China", because it inherits the profound heritage of Mount Emei since the Tang Dynasty, which has become a tribute tea, and thus formed the three standards of "high mountain, pre-Ming Dynasty, and tea buds". This gives Bamboo Leaf Green Tea a significant origin characteristic, with a unique tender chestnut aroma, fresh taste and long aftertaste, as well as the iconic posture of the tea buds standing upright when encountering water, rising and falling. Mount Emei is located in the world's recognized golden tea belt at 30 degrees north latitude, and is the birthplace of green tea in the world. As early as the Tang Dynasty, Mount Emei green tea has become the "tribute tea" of the court. Each tea bud of Bamboo Leaf Green Tea comes from the Emei Alpine Tea Garden at an altitude of 600 to 1,500 meters, where the perennial cloudy environment and unique terrain create a fresh and mellow taste of Alpine Tea.
In the traditional tea culture, it has always been emphasized that "tea before the Ming Dynasty is as expensive as gold". The famous ancient Chinese literati Su Shi famously said in "Wangjiangnan: Transcendent Taizuo" that "and will try new tea with new fire, and poetry and wine will take advantage of the youth", in which "new tea" refers to the tea before the Ming Dynasty. At this time, the tea buds have accumulated nutrients for a winter, completely retaining the "fresh" and "tender", thick but not astringent, fresh and mellow, and back to Ganshengjin, and the color is bright green.
Bamboo leaf green tea can even be picked as early as February, and it is the earliest spring tea to be marketed. Each tea bud picked has to go through 38 processing processes and 106 testing standards, in which the tea selection link, with the help of the tea selector's artificial naked eye judgment, screen the size and length of the tea bud, and select the tea bud with a beautiful form. Zhu Ye Qing adheres to strict standards in the selection of tea buds, and it is only in an average of 1,000 tea buds that 1 gram of Zhu Ye Qing can be finally selected and made.
After more than 10 years of innovative research and development of five-fold fresh-locking technology (efficient and rapid finishing technology, low-temperature freezing and preservation, high-temperature rapid flavoring technology, precise moisture control technology, and independent nitrogen-filling preservation technology), the production process of Zhuyeqing is supervised by Liu Xiangyun, one of China's first tea masters, and the leading technology of Zhuyeqing's painstaking research and development has created the typical quality characteristics of Zhuyeqing tea, and has become a leading brand of high-end green tea in China.
03. What is Chinese is the world
In fact, the "Gift of China" Bamboo Leaf Green Tea has long turned Chinese tea into a "world gift", paying tribute to guests around the world just like in Davos. In 2006, Bamboo Leaf Green Tea was the only Chinese brand invited to participate in the World High-end Luxury Exhibition, and has been invited to participate in the exhibition for 8 times. At the 2010 Shanghai World Expo and the 2015 Milan World Expo, bamboo leaf green tea has let the world appreciate the charm of Chinese tea. In 2020, Bamboo Leaf Green Tea was selected as the protocol green tea of the China Pavilion at the Dubai World Expo, and in 2021, it was selected as the "Protocol Tea of the 21st China International Fair for Investment and Trade". In 2023, in the large-scale reporting activity of Xinhua News Agency's "Belt and Road Global Tour", China's high-end green tea bamboo leaf green tea will re-walk the "Belt and Road" as a "gift of China", echoing the echo of the millennium Silk Road.
In addition, last year, Bamboo Leaf Green Tea also participated in the annual meeting in Davos. Together with Davos again, Bamboo Leaf Green Tea is leading China's ancient tea culture to the world and witnessing new changes in the global economic agenda under the complex international situation. "Rebuilding Trust" is a testament to the aspirations of more than 2,800 representatives of politics, business, academia, international organizations and the media in the face of high international economic uncertainty. In the view of UN Secretary-General António Guterres, 2024 must be the year to get out of the quagmire. The UN leader stressed that by unleashing large-scale, bold investments, one can put the world economy on a stronger growth path for the benefit of all. Importantly, China is still seen as an important engine of global economic growth.
The gift of China is the gift of the world, and the bamboo leaf green tea has been on the Davos Economic Forum twice, which has fully proved the strength of China's high-end green tea brand.