2023 has passed, and the new year of 2024 will start a new game, and China's high-end green tea brand Zhuyeqing will also usher in a new beginning. Recently, at the 2024 World Economic Forum in Davos, Zhu Ye Qing was once again invited to become the "Exclusive Concierge Tea of the 2024 Davos Caixin Global CEO Forum".
The past year has been one of embracing change. As the pulse of world development, "rebuilding trust" has become an important topic at the 2024 World Economic Forum in Davos.
One of the "changes" is the larger scale of this forum, with nearly 2,800 business leaders from more than 120 countries participating, more than 60 heads of state and more than 300 dignitaries forming a stronger lineup of Davos over the years. "Change" is also the core topic of the forum, which has always been in line with the times, and from the beginning of Davos, it has focused on the major challenges facing the world. Every year, leaders from all over the world gather in the town for a common vision – to face the unknown together.
In his New Year's message, UN Secretary-General António Guterres stressed that 2024 must be the year to rebuild trust and rekindle hope. He called on all people to transcend their differences and unite in the search for common solutions, because "humanity is strongest when we are united". In the past year, the world has faced unprecedented challenges and changes, making this year's Davos even more visible. Embracing change and rebuilding trust is the plan given by Davos, and it is the key battle that the world is about to face.
Unchanged, it is a cup of tea for the world
The world is changing, and so is the issue of Davos. Among them, what remains unchanged is the original intention of promoting global solidarity and cooperation, what remains unchanged is the Davos spirit of seeking common ground while reserving differences, and what remains unchanged is also a cup of Chinese tea bamboo leaves at the Davos Forum.
The mission and vision of tea and the world remain unchanged. Since ancient times, tea has been a gift from China to the world. The tea ceremony is precious, and the cultural meaning contained in the tea makes it naturally a Chinese gift that is popular with the diplomatic relations of major countries. As a representative of China's high-end green tea, Zhu Yeqing, whether it is on the occasion of the 10th anniversary of the "New Silk Road" initiative, as a "gift of China" and Xinhua News Agency, re-take the New Silk Road, and gather the great country with tea to spread friends, or twice appeared in Davos, using tea as a medium to convey the hospitality of harmony and beauty. A cup of bamboo leaf green, handed out is a gentleman's friend, and the taste is the state of a great country. What the world can see from this cup of tea is the attitude of a great power that is harmonious and united as always, and what we can see behind the tea buds that stand upright and meet the ups and downs of the water is the demeanor of a great country that is upright and upright.
The high-end quality of one in a thousand remains unchanged. Taken from the Emei Mountains at an altitude of 600-1500 meters, the fresh and tender tea buds are picked before the Ming Dynasty, and the Dao-grade bamboo leaf green undergoes the selection of 1g out of 1000 tea buds; under the triple standard of "high mountain, Ming Qian, tea buds", each tea bud must also go through 38 processing processes, 106 testing standards and five-fold fresh lock technology, in order to bring the fresh experience of spring to guests around the world in the wind and snow winter. The quality of one in a thousand has made this "gift of China" heavy.
"In the changing world, peaceful development has always been the main theme, and win-win cooperation has always been the last word. Embracing the mission and vision of tea and the world, Zhu Yeqing will always stick to its original intention in the midst of change, use a cup of Chinese tea to show the demeanor of a great country, and explore the way of harmony with the world. At the same time, I also hope that this "gift of China" can bring better and smoother wishes to people all over the world at the end of the year and the beginning of the year.