Lead
The final list of winners will be announced at the Red Bull Awards ceremony on March 28, 2024, so stay tuned!
In 2023, China's catering industry has undergone a great change, the industry has entered a "major reshuffle period", and the entire industrial chain is rapidly transforming and upgrading.
First of all, the involution of the catering industry has intensified. Enterprises from downstream to upstream have rolled up products, prices, and marketing in order to break through more quickly.
Secondly, the integration of resources in the upstream and downstream of the catering industry is accelerating. Capital accelerates the penetration of the upstream and downstream of the catering industry, and catering enterprises quickly integrate resources in the form of investment or mergers and acquisitions; prefabricated dishes have moved from barbaric growth to standardization and standardization, and supply chain enterprises have increased the prefabricated food business; the trend of seasoning compounding and customization is becoming more and more obvious; the cold chain logistics market is moving towards great integration, and instant logistics is telling a new story. Strengthen the coordination and cooperation between the upstream and downstream of the catering industry to accelerate the deep integration of the industrial chain......
In this change, the participants in the catering industry have worked tenaciously and bravely, completed their own upgrading and iteration, and many popular products in the supply chain have also accumulated and become shining "signature products" in the market.
In order to commend these enterprises and figures who have made outstanding contributions and promote the continuous self-innovation of the catering industry, the "4th China Catering Industry Red Bull Award" came as scheduled.
As a major part of the "2024 China Catering Industry Summit", the "4th China Catering Industry Red Bull Award" is also constantly upgrading and iterating. What are the highlights of this year's Red Bull Awards in the catering industry?
New upgrade iterations
The "4th China Catering Industry Red Bull Award" debuted
Born in 2021, the Red Bull Award for China's catering industry was jointly founded by Red Meal.com, official authorities and experts in the catering field, and has been selected for three consecutive years since its inception, enjoying high recognition and authority in the catering field, recommending a large number of high-quality enterprises in the catering industry, and setting a model for the high-quality development of China's catering industry.
The market size of China's catering industry is growing year by year, which is inseparable from the determination of various enterprises in the catering industry chain, which has contributed a steady stream of development momentum to the catering market. Authoritative lists such as the "Red Bull Award of China's Catering Industry" are to establish higher confidence and vision for the entire catering industry and spur the industry to go further by excavating and commending these outstanding enterprises and outstanding figures.
△ Mainstream media coverage of previous Red Bull Awards
With such an original mission, the influence of the "Red Bull Award in China's Catering Industry" is also increasing.
A total of 150 high-quality enterprises and 12 leaders in the catering industry chain won the "1st China Catering Industry Red Bull Award", and more than 1,200 executives and practitioners of catering and related industries witnessed the birth of the three awards.
△ The scene map of the "1st China Catering Industry Red Bull Award".
The "2nd China Catering Industry Red Bull Award" has been upgraded on the basis of the previous one, with a wider range and scope of selection, and ten lists have been set up in 10 fields, and a total of 140 high-quality enterprises have been listed.
The selection scope of the "3rd China Catering Industry Red Bull Award" is more comprehensive, adding grain and oil supply chain, commercial equipment and other fields, and finally selected the shortlist of 14 awards, with a total of 220 high-quality enterprises on the list.
△ The scene map of the 3rd China Catering Industry Red Bull Award
The "4th China Catering Industry Red Bull Award" has been upgraded and iterated on the basis of the previous three editions, with a more focused selection dimension and a more diversified selection object.
Focus on industrial value
There are many highlights of the "4th China Catering Industry Red Bull Award".
In addition to adjusting the selection dimension and scope, the "4th China Catering Industry Red Bull Award" has also streamlined the awards and set up five awards. For example, the list of supply chain enterprises in various subdivisions in the past will be concentrated into the list of top 100 enterprises. In addition, the objects of the awards are more diverse, and most of the objects of recognition in the past are institutions and enterprises, and this year, high-value, high-quality products and people have been paid attention to, and new product awards and character awards have been added.
So, what are the highlights and requirements of each of the five major awards of this year's Red Bull Awards?
Top 100 catering supply chain enterprises in 2024
The award aims to select the leading enterprises with strong comprehensive strength in the field of catering supply chain, which cover multiple sectors such as ingredients, seasonings, and cold chain logistics. The companies on the list are required to have outstanding performance in multiple dimensions such as revenue scale, channel coverage, asset status, supply strength, scientific and technological innovation exploration, and media communication.
2024 Influential Enterprise in the Catering Industry
The award aims to select the upstream and midstream enterprises that have made outstanding contributions or performed well in the sub-sector, covering all segments of the upper and lower chain of the catering industry. The companies on the list are required to have good performance in their respective segments, performance and product innovation.
2024 Catering Industry Service Benchmarking Enterprise
The award aims to select benchmark enterprises that provide high-quality services for catering enterprises, and the scope of selection covers catering software, decoration design, consulting, investment and other related fields.
2024 Gold Product of the Year in the Food and Beverage Supply Chain
The award aims to select popular products with high sales, good reputation and good quality among the upstream supply chain enterprises in the catering industry, and requires such products to be of good quality and good reputation, and have caused good repercussions in the catering market.
2024 Person of the Year in the Catering Industry
The award aims to recognize influential people who have made outstanding contributions in the field of catering industry. The selected figures have made outstanding achievements in the catering industry, and have strong influence and innovative spirit, and can set an exemplary and leading role for the catering industry.
Selection process and selection rules
The selection of the "4th China Catering Industry Red Bull Award" includes four stages: audition, preliminary review, review and announcement of the award, and the final selection results will be announced at the "4th China Catering Industry Red Bull Award" ceremony on March 28, 2024.
1. Selection process
At present, the selection is in the audition stage, and this year's review committee will include the powerful enterprises, high-quality products and outstanding figures in the national catering industry chain into the selection scope of the Red Bull Award, and investigate and evaluate them in various dimensions.
2. Eligibility criteria
This year's judging panel will determine the shortlist of the Red Bull Awards based on the following criteria:
3. Selection Rules
The Judging Committee of the 4th China Catering Industry Red Bull Award adheres to the principles of openness, fairness and impartiality, and formulates the selection rules for this year's Red Bull Awards.
The selection rules of the enterprise list are based on the comprehensive performance of the four dimensions of the enterprise's basic strength, goodwill communication, scientific and technological innovation ability, and commercial value, and the comprehensive strength of the enterprise is considered, and the final list of enterprises can be well deserved.
The selection rules of the product list are based on the comprehensive situation of the four dimensions of the product, such as word of mouth, sales, innovation, and sustainability, and considers the comprehensive competitiveness and sustainable development potential of supply chain products, aiming to select products with hard power and high reputation.
As one of the major links of the "2024 China Catering Industry Summit", the "4th China Catering Industry Red Bull Award" is unprecedented, which will attract great attention from major media, elites in the catering industry chain and consumers.
The final results will be announced at the "4th China Catering Industry Red Bull Awards" award ceremony on March 28, 2024, so stay tuned.