The 4th China International Consumer Goods Expo (CICGF) was grandly opened in Haikou on April 13, 2024. As the founder and owner of the global Red Bull brand and the "Red Bull" trademark, Tencel Group participated in the CICG for the fourth consecutive year, and with the theme of "Inheritance and Innovation", it told the story of the inheritance of two generations of entrepreneurs rooted in Hainan, and brought the first bottled Red Bull ® energy drink in China to the exhibition for the first time, demonstrating the innovative vitality of the Red Bull brand under the diverse needs of consumers. This year marks the 31st anniversary of the Red Bull brand's entry into the Chinese market, and Tencel Group hopes to use the Consumer Expo, an important platform in the construction of the Hainan Free Trade Port, to share the opportunities of the opening of the Free Trade Port, gain in-depth insight into consumption trends, and work with Chinese consumers to stimulate their potential and create a better future.
Tencel Group has participated in the CICG for four consecutive years
Give back to the homeland, take root in China, and set sail again with "inheritance and innovation".
At this year's Consumer Expo, focusing on the two themes of "inheritance" and "innovation", Tencel Group deeply demonstrated the development process of an enterprise that set sail from Hainan to the world and returned to its hometown and rooted in China. In 1993, Mr. Xu Shubiao, the founder of Tencel Group, responded to the call of reform and opening up and established China's first Red Bull factory in his hometown of Hainan, which led to the entry of Red Bull into the Chinese market. In this exhibition, Tencel Group immersed consumers in the deep relationship between Tencel Group and Hainan through the visually impactful booth design and unique interactive experience, and shared the story of new development opportunities with the help of the platform of the Expo.
As another highlight of this exhibition, Tencel Group brought the first bottled Red Bull new product in China, Red Bull ® Energy Drink, to the Consumer Expo for the first time, providing consumers with more energy support with portable packaging, diversified energy and diverse vitality. As a leading enterprise in the energy drink market, Tencel Group is committed to gaining in-depth insight into market trends, continuously driving innovation, and enriching its product line to meet the diversified needs of consumers. Based on the accurate grasp of the needs of Chinese consumers, Tencel Group launched the first bottled Red Bull product in the Chinese market, opening up more imagination space in consumption scenarios and creating new business growth points.
The first bottled Red Bull ® energy drink in China
Today, Red Bull has been accompanying Chinese consumers for 30 years. Mr. Xu Xinxiong, CEO of Tencel Group, said: "Thirty years ago, my father Xu Shubiao returned to Hainan to bring Red Bull to Chinese consumers, and thirty years later, we will bring high-quality and innovative products to the Expo. As an international large-scale exhibition, the CICG provides an important platform for foreign-funded enterprises to integrate into China's economic development. Participating in the exhibition for four consecutive years, we deeply feel the surging vitality and unlimited opportunities of the Chinese market, which not only helps to realize the long-term commitment of Tencel Group to the Chinese market, but also provides a huge opportunity for the Group to continue to cultivate and expand the Chinese market. With the help of the platform of the Expo, we look forward to grasping the strong pulse of the high-level opening-up of the Free Trade Port, and actively exploring the path of deepening the Chinese market in the next 30 years. ”
At this exhibition, Tencel Group also brought the classic gold canned products Red Bull ® Vitamin Flavor Drink and Red Bull ® Vitamin Taurine Drink, 0 Candy Flavored Red Bull ® Vitamin Energy Drink, as well as its diversified product portfolio of the global "Home of Great Brands", Ready, one of the most popular high-end energy drinks in Thailand, Sponsor, the first electrolyte drink in Thailand, as well as the best-selling functional drinks Mansome, delicious sunflower seed kernels, etc.
Tencel Group's global "home of great brands" diversified product portfolio
Mr. Zeng Senhong, President of Tencel Group China, said, "The Consumer Expo is not only a stage to showcase the Group's heritage and innovation, but also a vane to help us perceive market consumption trends. Based on the platform of the Expo, Tencel Group hopes to gain further insight into the needs of Chinese consumers and help us make more accurate decisions in product innovation and marketing strategies. With Tencel Group's deep accumulation in the food and beverage industry, we will continue to enrich the Red Bull product line according to the diversified needs of consumers and new consumption trends, and bring more high-quality products from the global 'Brand House' product matrix to the Chinese market." ”
Share the opportunities of the opening up of the free trade port and inject new momentum into high-quality development
As a representative of Thai enterprises investing in China, Tencel Group is also a participant, witness and beneficiary of Hainan's vigorous development. With the successive implementation of the Hainan Free Trade Port construction policy, Hainan is gradually becoming a new highland for China's opening up. As an international booth held by relying on the Hainan Free Trade Port, the CICG and the construction of the Free Trade Port help each other, forming a superimposed resonance of policy advantages and exhibition effects, and is an important link to promote China's opening-up strategy. The continuous holding of the CICGF has effectively driven the Hainan Free Trade Port to achieve new development in the direction of cooperation and openness, and provided an important platform for many foreign companies, including Tencel Group, to explore opportunities in the Chinese market.
Proofread by Faye Wong