Recently, many brands have held very new and trendy "sports meetings" for young people, and just listening to the name can make people curious, such as the "Bengbu Lived" sports meeting at station B, the "Everyone Games" at Xiaohongshu, the "New New Games" at Red Bull, and the "National Games" at Heytea......
Different from the traditional sports games, the current "sports games" are very popular with young people, and the main reason behind this is not only the Paris Olympics that are in full swing, but also the influence of the "outdoor sports" boom. Outdoor sports are rapidly integrating into the daily life of young people, and have become a new trend for them to advocate health and enjoy the pleasure of nature. From hiking adventures to camping experiences to city cycling, these activities not only reflect young people's desire and practice of a healthy lifestyle, but also are fashion labels for them to express their individuality and explore the unknown.
01Little Red Book "Everybody Games"
For this year's Olympic Games, Xiaohongshu has created a new IP, the Everybody Games, which fully combines the popular lifestyle trends that young people are interested in in Xiaohongshu, and deeply links sports with Citywalk, market activities, and check-in culture.
From July 8th to 10th, Xiaohongshu "Everybody Games" held its second offline event in Yueyue Town, North Shore of Aranya, where sports star Nick Young and nearly 100 sports bloggers "jumped" and "moved" with the participants on the spot. Here, everyone transforms into sports players to participate in fun shooting, bowling, tug-of-war and other competitions; Join the water gun battle to relieve the heat; Immerse yourself in a singing bowl yoga for a massage for the brain......
02 ASICS "Centripetal Stadium"
On July 5th, ASICS officially launched the new CELEBRATION OF SPORT series at Shanghai Qiantan Sports Park. Under the name of "Centripetal Stadium", the event invited a number of well-known sports experience and creative lifestyle communities to create a multi-sport event for sports lovers in Shanghai, set off a summer sports trend on the banks of the Huangpu River in Shanghai, and explore more possibilities of sports lifestyle with the public.
03 Station B "Bengbu Lived" Sports Meeting
This year, Bilibili will create a new offline IP in combination with the Olympic Games event node - MADEBYBILIBILI High Energy Center, aiming to "aggregate" a life gathering point for trendy, youth culture and creative players.
From June 28th to June 30th, a high-energy center's "Bengbu Live Games" landed in Beijing THE BOX · Chaowai in the middle of summer. It is reported that during the event, a total of 250,000 passengers flowed, and the 4-meter-high giant one-button appeared three times in a row, becoming a popular check-in point in Beijing for a while.
04 Red Bull "New New Games"
From August 3rd to August 4th, the sports event jointly organized by the Red Bull brand of Tencel Group and Kuaishou - the Xinxin Games was held in Taishan Daimiao Cultural Square, and 36 network experts from all over the country were divided into 6 groups to participate in the Cattle Invitational Tournament, and competed in 6 new and new sports at the foot of Mount Tai, including big wave runway, round table tennis, five-frame basketball, high-slope football field, repeated horizontal jumping target and wind resistance badminton.
05 Ambrosia "Mannings 100 Surfing Competition"
On July 27th, Ambrosia and Decathlon jointly organized the "Ambrosia Wanning 100 Surfing Competition", inviting 100 ronins to face the strong wind, face the waves, and witness the birth of the champion. The on-site winner will receive a Tahiti surf ticket, igniting the excitement of the audience. In terms of event communication, Ambrosia accurately grabbed the hot spot of Chinese surfer Yang Siqi to compete in the Olympics, paid tribute to the spirit of surfing bravery, and achieved a total exposure of nearly 130 million on the whole network.
06 Dianping's "Easy Sports Day"
On July 31, Dianping's "Easy Games" was held on Binjiang Avenue in Xuhui, Shanghai. The event will continue to be held in five popular cities: Guangzhou, Shenzhen, Wuhan, Changsha and Chongqing, providing a platform for citizens to participate and enjoy sports for free.
(Source: Activity Wang)