On April 13, the 4th China International Consumer Goods Expo (hereinafter referred to as "Consumer Expo") was grandly opened in Haikou. As a representative of Thai enterprises investing in China, Tencel Group has participated in the exhibition for four consecutive years, and this year is the first time to bring the first bottled Red Bull ® energy drink in China to the exhibition, with the theme of "Inheritance and Innovation", telling the story of the inheritance of two generations of entrepreneurs rooted in Hainan.
It is understood that for the first time, Tencel Group brought the first bottled Red Bull new product in China, Red Bull ® Energy Drink, to the Consumer Expo, providing consumers with more experience with portable packaging, diversified energy and diverse vitality. At the same time, the brand also brought the classic gold cans for the Chinese market, Red Bull ® Vitamin Flavored Drink and Red Bull ® Vitamin Taurine Drink, 0 Candy Flavored Red Bull ® Vitamin Energy Drink, as well as Ready, one of the most popular high-end energy drinks in Thailand, Sponsor, the number one electrolyte drink in Thailand, as well as the best-selling functional drinks Mansome, delicious sunflower seed kernels and other products.
In 1993, Xu Shubiao, the founder of Tencel Group, established China's first Red Bull factory in his hometown of Hainan, and since then the Red Bull brand has entered the Chinese market. As a participant, witness and beneficiary of Hainan's vigorous development, Tencel Group is about to embark on the next 30-year journey.
Xu Xinxiong, CEO of Tencel Group, said that as a new highland for China's deepening reform and opening up, the development vitality of Hainan Free Trade Port has been continuously highlighted. From creating a first-class business environment to accelerating preparations for customs closure operations, the Free Trade Port with Chinese characteristics has continuously laid a solid foundation for high-quality development. Now that the Regional Comprehensive Economic Partnership (RCEP) has come into full effect, forming a synergistic effect with the Hainan Free Trade Port, Tencel Group looks forward to sharing the new opportunities of Hainan's opening up, continuing to deepen and expand its business in China, and jointly promoting the high-quality development of the free trade port.