Red Star News Network, April 26 In order to boost the construction of "World Food Capital" and "International Consumption Center City", on April 26, the "2024 Southwest Hotel Catering and Coffee Annual Ceremony" jointly sponsored by Chengdu Media Group Red Star News Network (Chengdu Quanxun Technology Co., Ltd.) and the Organizing Committee of the Southwest Hotel Catering Festival officially opened at the Sheraton Chengdu Hengbang Tianfu Hotel. 100 brand hotels and 100 high-quality coffee shops gathered at the ceremony to release the "2023 Chengdu Coffee Industry Development Trend Report" on the spot, and officially launched the "All-Search Food Drink List" award ceremony and the "Golden Panda Drink List" selection activities. On the occasion of the opening of the 2024 Chengdu World Horticultural Expo and the Chengdu 2024 Tangyou Cup, it will bring a new exploration of Chengdu paradigm life aesthetics.
At the event, Wang Xianzhao, deputy editor-in-chief of Chengdu Media Group, said in his speech that he believed that "hotel + coffee" could collide with more innovative sparks, which will further promote the diversified and cross-border integration of tourism, catering and consumption in Chengdu, and promote the transformation and upgrading of the hotel, catering and cultural tourism industries. "Next, Chengdu Media Group and Chengdu Media Industry Group will organize their mainstream media, mainstream cultural and creative resources to establish closer contact and cooperation with the hotel industry, coffee industry, catering industry, etc., build a 'connecting bridge' between citizens and friends, international and domestic tourists, the hotel industry and the beverage industry, publicize and display the characteristic highlights of hotels, coffee and drinks, and promote the continuous innovation and iterative upgrading of high-end hotels, coffee, tea and new consumption application scenarios of cultural tourism, and vigorously promote the construction of 'three cities and three capitals'. ”
Hundreds of "swords" break the "hotel + coffee" consumption scene
The 2024 Southwest Hotel, Catering & Coffee Annual Ceremony focuses on the "Implementation Plan for Chengdu to Accelerate the Construction of an International Consumption Center City", focusing on new scenarios of coffee consumption, building diversified consumption patterns, and improving regional consumption levels. According to Yang Jun, the initiator of the ceremony and the general manager of the hotel division of Hengbang Tianfu Group, the heads of 100 star-rated brand hotels and representatives of 100 high-quality coffee were invited this time, including Sheraton Chengdu Hengbang Tianfu Hotel, Chengdu St. Regis Hotel, Chengdu Marriott Hotel, Renaissance Chengdu Hotel, and Chengdu Grand Hyatt Hotel...... Yili, Starbucks, Nestle, Shu Tea Group, IN3 Bean Coffee Factory, Ouhao Coffee Academy, Baipai Coffee, Wild Pigeon Coffee, MADO, pause, Jiayin Youth, Leduo Supermarket...... Through roundtable forums and theme sharing, we will discuss the development trend of the whole coffee industry chain, share the creative points of "hotel + coffee" operation, and promote more innovative ideas of "hotel + coffee".
Han Chaoliang, general manager of New Hope High-tech Crown, said that over the years, the operating logic of the five-star hotel lobby bar is still relatively traditional, and through such cross-border discussions, the sparks that collide with the hotel thinking and social brand thinking can give the hotel some more thinking, and will make some directional changes in the marketing and change of cognition of the hotel lobby bar in the future.
Cheng Hongxia, Director of Operations of Chengdu's first Marriott Hotel, mentioned that today's ceremony was full of dry goods and gained a lot. At present, the catering category of hotels is a bottleneck encountered by many high-quality hotels and five-star hotels. The first Marriott hotel is ready to try some new ways, methods and platforms to seek more self-development by expanding outward. For example, the hotel is currently seeking a breakthrough in hotel catering through community coffee and other forms.
Xiao Yi, general manager of New Oriental Millennium Hotel, said that this event has brought us a lot of inspiration to the hotel, and for the surrounding environment of the hotel and the guests staying at the hotel, we should adopt an international or local integration method through some innovative points to form a breaking point, so that our coffee brand can be reached in the community.
Chengdu has become a hot spot for coffee, with more than 8,000 coffee shops
"With more than 8,300 coffee shops, Chengdu is the second coffee city in China, and the Chengdu coffee market is unique, inclusive, relaxed and lively. Liu Cheng, founder and editor-in-chief of Chengdu Coffee Guide, released the "2023 Chengdu Coffee Industry Development Trend Report" (hereinafter referred to as the "Report") on the spot. More and more "boutique cafes" are in Chengdu, either low-key or high-profile. Chengdu has a vegetable market for coffee, a hand-punched street, and a coffee shop that only sells Yunnan small grain coffee. More and more baristas from other places are coming to Chengdu, and more and more coffee brands are landing in Chengdu, and Chengdu has become a hot spot for the national coffee industry. Nowadays, in this city with a long tea culture, drinking coffee is becoming a new trend. "Chengdu coffee, as a symbol, represents the surging power and profound heritage of the city to activate consumption and boost confidence. Liu Cheng said.
Zhang Tianyue, the beverage industry manager of the local business of Douyin Group's giant engine, brought the theme sharing "Coffee Marketing Sharing". After the event, she said that the format of the ceremony was very good, which boosted the cross-border exploration of "hotel + coffee" and some new consumption scenarios. For example, in the hotel lobby bar, in addition to afternoon tea, breakfast and other free time, you can also add some coffee, tea and other more suitable catering categories to fill, which can not only increase the promotion channel of a hotel brand, but also jump out of the inertial impression of the hotel, and add some new vitality experience for guests who come to the hotel to participate in meetings or business talks.
Lu Yang, General Manager of Government Affairs of Trip.com Group, shared the "Suggestions on Innovation and Operation of Hotel Catering Facilities". He mentioned that the hotel needs to "make up" the brand concept of coffee, innovate to form its own brand, or co-brand with well-known coffee brands to create and enhance the hotel's brand awareness and reputation. If the hotel can create a niche brand, it will have a good role in promoting the hotel's brand and the hotel's own service.
Starbucks star partners from the Central and Western regions of Starbucks, Gao Hang Pedro and Du Jiayu Cindy gave wonderful coffee skills demonstrations at the scene, telling the stories of Starbucks partners' enthusiasm and growth in the coffee profession, and sharing Starbucks' innovation. Starbucks has always been innovating with coffee at its core, continuously improving the coffee skills of its partners and providing customers with a unique Starbucks experience.
The 2024 Panda Drink Recommendation List is launched
In September last year, the "2023 Southwest Hotel & Catering Annual Ceremony" was held, and the "Chengdu Full Search Food List - Hotel Food List" was launched, bringing new regional exploration. Today, the annual authoritative list was announced, and ten "2023 Chengdu All-Search Food List - Selected Afternoon Tea Recommendations" and ten "2023 Chengdu All-Search Food List - Selected Hotel Catering Recommendations" were finally evaluated.
At the same time, Chengdu Media Group's Red Star News Network continued to make efforts, based in Chengdu, focusing on beverages, in order to promote the innovation and research and development of coffee and new tea products, and promote the development of Chengdu's coffee and coffee and tea industry chain, officially launched the "2024 Panda Drink Recommendation List". According to the person in charge of Red Star News Network, the list selection will establish a data model through platforms such as Douyin City Flavor List, Dianping, Ele.me, Ctrip, Xiaohongshu, etc., and the combination of coffee, tea, media professionals, and netizen representatives will serve as judges to provide consumers with an authoritative list. The final list will be released in mid-to-late September.
Platform operators such as Douyin and Ctrip gave suggestions on the list from the perspective of data operation. Lu Yang, general manager of the government affairs department of Trip.com Group, believes that such a list should first deepen localization, strengthen the excavation and expression of Chengdu life and Chengdu elements, and secondly, do a good job of differentiation and launch good local coffee or tea. Zhang Tianyue, the beverage industry manager of the local business of Douyin's giant engine, suggested that the analysis should be carried out at the level of user portraits, and the list should be more accurately reached through user classification. Hotel representatives also supported the list. Cheng Hongxia, Director of Operations of Chengdu's first Marriott Hotel, first thanked Red Star News for the honor given to the hotel, and hoped to continue to work with the hotel in 2024 to launch better tea. Han Chaoliang, general manager of New Hope High-tech Crown, said that the list can include the hotel lobby bar.