The catering in 2024, since the beginning of the year, is particularly unusual, perhaps only people who really do catering know that the polarization of the catering industry is very severe, so how to attract traffic in restaurants? VR panorama, as one of the means to empower the real economy, has become the key to resolving the crisis of the offline physical catering industry.
Consumers in the catering industry pay more attention to issues such as the appearance of dishes, restaurant service, decoration style and food safety, so restaurants have VR panorama will make consumers more inclined when choosing restaurants, and the consultation and reservation rate is much higher than that of ordinary restaurants.
This is because the VR panorama can present the real restaurant business scene in front of consumers, and consumers can enter the VR restaurant through their mobile phones or computers before they come to the store, browse the restaurant content at 720° without dead ends, and understand everything in advance.
The restaurant has a VR panorama, which can present the restaurant's high-quality selling points in three dimensions, and at the same time add AI digital human commentary and guidance, remote viewing, online booking and other functions, so that consumers can also enjoy the changes in the upgrade of VR catering services, and multi-layer transparency can be more assured when choosing a restaurant.
For the homogeneous competition phenomenon in the catering industry, VR panorama also has a good solution, merchants can embed dish introductions, advertising embedded in VR panorama, dish selling points combined with VR video three-dimensional sense, as well as VR panorama immersion and realism, it is easier to arouse consumers' curiosity to eat.
At the same time, many third-party traffic platforms have also opened VR panoramic interfaces, such as Dianping, Meituan, Fliggy, Ctrip, Koubei, Douyin, Kuaishou, etc., merchants can upload VR panoramas to the platform, users click through the platform to enter the restaurant, step by step roaming to feel the restaurant pattern, according to the arrow guidance of indoor navigation, step by step to reach their predetermined location, to achieve a wider range of communication fission effect.
In addition, smart merchants can also turn on the VR panoramic barrage comment function to guide consumers to leave messages to get discounts, and they can also join preferential activities such as collecting likes and free orders, drawing red envelopes, and drawing coupons to encourage consumers to continue to share VR panoramas, and attract more consumers to dine for physical restaurants through social communication fission.
With the continuous integration and application of VR panoramic technology and the catering industry, VR restaurants have also been recognized by the majority of consumers, although the catering industry is facing a crisis, but VR panorama can help restaurants to digital, intelligent transformation and upgrading, and constantly bring new ways for businesses to expand customer drainage.