The China Agricultural Film and Television Center, together with relevant media and industry organizations, jointly organized the implementation of the "Rural Revitalization Empowerment Plan (2023-2025)". This issue of CCTV-17 public welfare exhibition focuses on Hainan Agricultural Reclamation Baisha Tea Industry Co., Ltd., and 100+ typical cases will be broadcast one after another.
Background of the case
Hainan Nongken Baisha Tea Industry Co., Ltd. (hereinafter referred to as Baisha Tea Co., Ltd.) is a subsidiary of Hainan Nongken Hot Crop Industry Group Co., Ltd., a "Quality Trustworthy Enterprise" in Hainan Province, a leading enterprise in agricultural industrialization in Hainan Province, and one of the top 100 enterprises in China's tea industry. Haiken Baisha Green Tea has successively won the titles of National Geographical Indication Protected Product, Green Food, Hainan Famous Brand Product, Hainan Famous Trademark, and Global Good Agricultural Practices Certification. Today, Haiken Baisha green tea has developed into an efficient industry that promotes agricultural efficiency, farmers' income, and fiscal tax increases.
The main problem solved
Baisha Tea Industry Co., Ltd. gives full play to the advantages of state-owned enterprises with high organization, takes "industrial ecology and ecological industrialization" as the guide, relies on a good development foundation for the development of Baisha green tea industry and a beautiful natural ecological environment, actively promotes green and low-carbon development, and boosts rural revitalization. It solves the problem of excessive pursuit of tea production and excessive use of chemicals in some small and medium-sized workshops in the tea industry.
Main practices
Fully standardize the operation process. Baisha Tea Industry Company adheres to the implementation of green tea garden management standards from planting area selection, planting variety breeding, tea garden management, tea picking, tea processing to product quality, product storage and transportation. Baisha Tea Industry Co., Ltd. uniformly distributes fertilizer to tea farmers, reapplies farmhouse fertilizer and organic fertilizer, strictly prohibits spraying pesticides, and directly links the quality of tea green with income, which has achieved good results and realized the specialization of green tea garden management such as tea garden environment optimization, green and efficient fertilization, and green pest control and control.
Vigorously practice the concept of environmental protection. The plant was upgraded, and the raw materials for equipment combustion were changed from coal and firewood to natural gas, effectively reducing solid emissions such as carbon dioxide, and contributing to winning the battle for the blue sky. In 2022, through the management of the whole supply chain, the greenhouse gas emissions of products in the production, logistics, packaging, consumption and other processes were reduced, and the carbon footprint of products was effectively reduced.
Actively promote the integrated development of tea tourism. Baisha Tea Industry Company and Baisha County Government jointly build a "tea garden town", which not only polishes the "ecological civilization background" of Hainan Free Trade Port, but also promotes the income of farmers, and also drives the economic development of farmhouses and other industries, and makes a fortune with characteristic industries. At present, the Baisha tea production base has become an "Internet celebrity" tourist destination in Baisha County, which has strongly boosted the vigorous development of local rural revitalization.