Xiaomi Auto pays tribute to the pioneers: BYD Wei Xiaoli returns, Geely Vice President is "annoyed"
On December 27, Lei Jun posted five Weibo posts in a row: Xiaomi Auto pays tribute to BYD, Weilai, Xiaopeng, Ideal, and Huawei.
That night, Xiaomi placed advertising signs in major landmark buildings. Lei Jun posted photos of these giant screen advertisements on social platforms, with the text: "Not long ago, I met He Xiaopeng at a party and talked about the hardships of building a car. I said that after 3 years of building a car, I really don't think it's easy, at least 10 times more difficult than I originally thought. As a peer, when I look at BYD, Wei Xiaoli, and Huawei's automobile business, I admire it even more! In such a formal form today, it is enough to express my respect for all the pioneers! On the tribute poster, I also specially added two words: sincere!
A number of car companies responded with a salute
For Lei Jun's Weibo, Li Bin, the founder of Weilai, forwarded and responded, "Thank you Mr. Lei for your encouragement! I think of a late night in January 2013, the first time I talked to Mr. Lei about building a car, and today Mr. Lei himself is going to meet you with the car he built, warm congratulations! Power on together to bring better smart electric vehicle products to users!". Other car companies have also responded, Xiaopeng, Ideal, and BYD have also responded to the tribute, welcoming Xiaomi to enter.
It is worth mentioning that when Xiaomi announced its entry into automobiles, a photo of Lei Jun gathering and taking a group photo with BYD founder Wang Chuanfu, Weilai founder Li Bin, Xiaopeng founder He Xiaopeng, and ideal founder Li Xiang gathered and took a group photo. It is rumored that this is the gathering of the top entrepreneur circle in China, the "Huaxia Alumni Association", which was hosted by Lei Jun, and Lei Jun also took this opportunity to "learn from several bigwigs" in the car industry.
Geely executives said that Xiaomi Auto had been announced
Yang Xueliang, senior vice president of Geely Holding Group, reposted Lei Jun and Xiaomi Auto's Weibo: "Come on, although it has not been saluted, it is still open to welcome new players!"
However, Yang Xueliang said again when he posted on Weibo that the tribute was a little annoying and too much.
And Shen Ziyu, chairman and CEO of Xingji Meizu Group, also forwarded the Xiaomi poster in the circle of friends and said: "Is it interesting to kidnap such feelings?"
The competition in the tram market has intensified
Some media said that Xiaomi's tribute this time is quite a "worship dock" meaning, after all, Xiaomi has just entered the automotive industry, on the one hand, it wants to increase its voice and exposure, and on the other hand, it is also to lower its profile and want to make more friends.
However, under the pattern of fierce competition for new energy vehicles, it is difficult to judge whether the car companies that have been "tributed" feel that they have been paid tribute. Car companies that are not on the billboard will also be passively involved in Xiaomi's agenda. It is foreseeable that in 2024, the electric car market will further intensify, even if the car companies are harmonious on the surface, but the follow-up competition will inevitably occur, it is better to simply stand firm at the beginning, which may be the reason why Geely and Meizu are afraid of Xiaomi.
It is worth mentioning that as of now, Huawei's Yu Chengdong has not spoken.