All along,Xiaomi's sentence "Born for fever" laid the tone of Xiaomi,It also laid the foundation of its cost-effective route,But it has also been crowned by the public"Dick silk machine"The title,In the long run,Everyone will only think of cost performance when you look at Xiaomi,The cheap route makes Xiaomi grow rapidly,But it also makes it difficult for Xiaomi to get rid of this identity,This truth Lei Jun knows,Xiaomi also knows,Looking at the current domestic high-end market,There are only Apple、Huawei,Samsung has withdrawn from the Chinese market,Almost give up marketing,High-end is there,But how many people still buy?
Of course, Xiaomi and Lei Jun are not willing to stop at the cost-effective route, so they chose the independent Redmi brand three years ago, and let Redmi do it on the cost-effective route, while Xiaomi is going all out to hit the high-end market, looking at it, Xiaomi 13/14 is a good machine that sells millions of sales, but everyone will not equate it with high-end, and Xiaomi also knows that the Ultra series prepared at hand is a really high-end product, and it is also the killer feature of Xiaomi's impact on the high-end.
And this year's Xiaomi 14 Ultra is naturally highly anticipated, and it is currently expected to be available early next year, not surprisingly in January, it is worth mentioning that there are also high-end models such as Honor Magic6 Pro and OPPO Find X7 Pro during the same period. In the face of the pressure of encirclement and suppression by opponents, Xiaomi 14 Ultra is bound to resist the pressure, and the follow-up models may come more violently, and this year there are also changes in the material, in addition to bringing a plain leather version, the glass version will also return.
Although the ultra series he competitiveness is image,But there are a lot of domestic images,OPPO's double periscope combination punches Xiaomi out of breath,Either Xiaomi joins the double periscope array,Or there are other moves,Otherwise, it is still a little difficult to stand out in the market。