With the popularity of "City Walk" on social networks this year, City Walk has quietly become a fashionable way for young people to travel and travel, giving the city a unique and heart-warming temperament, restoring the fireworks of life, and bringing a trendy immersive experience. At the end of the year and the beginning of the year, the festive atmosphere is getting stronger and stronger, roaming and checking in the colorful and beautiful street scenes, which has become a popular way of life in Shanghai, people have taken to the streets, strolling through Shanghai City to light up the winter, welcome the New Year warmly, and encounter the unique charm of Shanghai's "City Walk".
Recently, in combination with the "City Walk" craze, Shanghai Pudong Development Credit Card has carefully planned the "Good Luck Sign-in" themed network check-in activity in Xujiahui Branch, Jing'an Branch and Expo Branch of Shanghai Pudong Development Bank, so as to refresh the beauty and move towards the New Year, allowing users to feel the convenience and warmth of financial services in a relaxed and pleasant atmosphere, and start a unique winter roaming experience.
Colorful activities Unlock new ways to play at outlets
It is understood that when users come to Xujiahui Branch, Jing'an Branch and Expo Branch of Shanghai Pudong Development Bank, they can participate in the interaction of "Good Luck Sign-in" theme outlets, experience rich and wonderful check-in activities, and there are New Year's gifts around the outlets, so as to share the beauty of the city with users and welcome the warmth and joy of the New Year.
Users can go to the "Good Luck Head" photo frame area to take photos and interact, choose the auspicious words of the Year of the Dragon and hold the card, experience the photo check-in area with the atmosphere of the Year of the Dragon, record beautiful moments, and leave wonderful memories. In addition, users can also participate in the "Good Luck Sign-in" lottery game, and randomly draw the good luck lottery in the display area to win exquisite cultural and creative bookmarks. Combined with Shanghai's local cultural and historical attractions, SPD Credit Card selects Shanghai's characteristic landmarks for bookmarks, which are rich in cultural charm.
It is worth mentioning that users who participate in the "Good Luck Sign-in" lottery will receive a chance to roll the dice with "Good Luck and Happiness" if they win the "Good Luck Sign-in" lottery, and participate in the game will also have the opportunity to get cultural and creative gifts such as New Year's piggy banks and New Year's red envelopes, unlocking multiple surprise benefits at outlets.
"Walk to New Year" to share a better consumer life
"The fireworks in the market, everything you see is a landscape. "In 2023, City Walk, as a new way of exploring the city, will derive more new ways to play urban culture. In order to cater to the preferences of the young group of Generation Z, SPD Credit Card launched the "SPD City Walk Theme Credit Card" in November this year, actively exploring new consumption scenarios, meeting the needs of young consumers, and discovering the charm of city walks with cardholders by creating multiple green and low-carbon consumer rights, establishing deep links with the city, and opening up wonderful adventures in the city with "City Walk".
This time, SPD Credit Card launched the "Good Luck Check-in" themed network activity, focusing on the social and leisure methods, travel routes and consumption characteristics preferred by young customers, selecting Shanghai branch outlets, and carefully creating humanistic and social creative check-in activities to attract users to take photos and participate in games, taste the city's fireworks, and enjoy a better life. SPD Credit Card is committed to continuously improving customer experience, bringing warm and valuable financial services to users, and continuously renewing the vitality of the brand.
According to industry observers, SPD Credit Card gained insight into the life attitude of young customers who are keen on City Walk at the consumption node of the "year-end and New Year" consumption node, and innovatively launched the "Good Luck Check-in" themed network check-in activity, which received enthusiastic feedback and check-in sharing from users through the integration of Shanghai's local characteristic resources, creating a good consumption atmosphere at the end of the year. SPD Credit Card always attaches great importance to and pays attention to user experience, and through planning offline activities with "interaction, experience and surprise", it is close to the daily consumption life of young customers and highlights the brand image of "young and trendy".