Mitsubishi Motors announced its official withdrawal from China, and its development center will shift to Southeast Asia and Oceania; Apple is also going to Southeast Asia to open up new channels; Amazon, Yahoo, Google, Airbnb, Uber and other international giants have all withdrawn from the Chinese market.
I believe that when everyone sees such news, their hearts cannot be calmed, after all, these are well-known and well-known companies in their respective fields. I never expected that their presence in the Chinese market would be so low!
As we all know, since entering the Chinese market, Mitsubishi Motors was once favored by Chinese users, but not long ago it officially announced its withdrawal from the Chinese market; Amazon, as the number one leader in the online shopping rivers and lakes, the world's top three multinational companies, did not expect to also decline in China, and helplessly withdrew from the Chinese market; Yahoo, as a portal giant, ended up in a short time.
Why have these world-famous international giants left the Chinese market one after another? In fact, the reason is also very simple, nothing more than the following two points:
First: increased competition among market peers. Although these companies are leaders and leaders in their respective fields, the needs of the market are changing rapidly, and if you want your products to win the market, you must innovate at any time. There have been many leaders in China's local industries, and in China, which is known as the "factory of the world", the advantages of foreign brands are no longer prominent. Today, goods made in China, in terms of product quality and cost performance, have more advantages than foreign brands.
For example, automobiles, now China's new energy vehicles are not only sold in China, but also sold to Japan, South Korea, Europe and other regions, and China's new energy vehicles with cost-effective, intelligent, environmental protection, fashion and other multiple advantages, directly crushed the advantages of these old traditional car companies in the engine. Even the world's mobile phone giant Apple is actually feeling pressure in the Chinese market. It has been the champion of high-end mobile phones and mobile phone sales for many years, but the sales ranking of the iPhone has missed the championship several times, because domestic mobile phone brands have risen in recent years.
In addition, Google, as the "big guy" of the search engine, landed in China in 2005, but announced its withdrawal 5 years later, and was later replaced by local brands such as Baidu and 360; Airbnb encountered strong competitors such as Meituan and Ctrip, and its sense of existence gradually disappeared, and finally it could only choose to withdraw helplessly.
To put it bluntly, the development and change of the Chinese market is too fast, and a large number of local Chinese competitors continue to emerge, so that these European, American and Japanese giants cannot keep up with the pace and are tired of coping, so they can only choose to withdraw from China.
Second: Chinese consumers' consumption concepts have changed. In previous years, everyone bought imported cars and joint venture cars, in addition to believing in their quality, but also for the sake of face, they felt that driving imported cars, using imported mobile phones, and wearing imported clothes could better reflect their unusual identity. But now, everything has changed, and it has been found that domestic brands are not only more cost-effective, but also quality can make people confident, resulting in more and more Chinese consumers no longer looking up to and worshiping foreign brands.
Moreover, these young people after 95 and 00 are the new force of Chinese consumer groups, and they prefer to use national tides and national tides to emphasize their cultural identity.
So what I want to say is that in order to be invincible in the fierce market competition for a long time, innovation is always the first productive force. Without continuous innovation, no matter what kind of enterprise or brand you are, the final result is only one, that is, to be eliminated by the market, eliminated by consumers, and overtaken by peers!
