With the increase of everyone's income, overseas travel has also become commonplace, many people even often visit countries around the world, especially European countries, is praised by many Chinese as the first choice for travel, because the European country area is very small, a few days can visit the scenery of different countries, experience different food culture, so in recent years many people love to travel to Europe, especially France.
France is a country with a long history in Europe, because the historical relics are well preserved, plus the French meal of the civilized world, so it also attracts tourists from all over the world every year, including a large number of Chinese tourists, but Chinese tourists come to France not for tourism and food, but to buy Feitian Maotai, why?
In France, there is the centuries-old Notre Dame Cathedral, the world-famous Arc de Triomphe, and the majestic Eiffel Tower, which are all iconic buildings in France, and many tourists from all over the world come to France to first feel it, and then taste French food.
It is said that there is no food in Europe, Germany only has sausages and burgers, the UK only has fish and chips, Italy has nothing to taste except pizza and cheese, while France has a variety of cuisine, cooking skills are better than other neighboring countries, so French food will be rated by the West as the world's best food.
However, Chinese tourists are not impressed by these, in terms of long history and cultural heritage, we have a brilliant 5,000-year glorious history. In terms of food, Chinese cuisine is broad and profound, and a chef of the eight major cuisines can make French food bleak, so Chinese tourists who come to France to eat are generally bread and milk, or soak a bucket of instant noodles, familiar food is more acceptable to everyone.
The main purpose of Chinese tourists to France is to buy Moutai, because the Feitian Moutai sold in France is much cheaper than in China, in French supermarkets, a bottle of 53 degrees Feitian Moutai is only 188 euros, according to the exchange rate of RMB, it is less than 1500 yuan. A bottle of Feitian Moutai sells for as much as 3,500 yuan in the mainland, a difference of 2,000 yuan, so it will attract Chinese tourists to buy Moutai in France.
Seeing that some people here will say, why is it cheap to sell Feitian Maotai in France? It stands to reason that the products produced in the mainland should be more expensive when they go abroad, but how can they be cheaper than at home? Is it watching people order dishes?
In fact, it is not what everyone thinks, mainly because of the following two factors.
1. The sales model is different
Moutai whether in the mainland or overseas, the factory price is the same, and Moutai official also has a recommended market price of 1499 yuan, but there are multi-level Moutai agents in China, people will not accept 1499 yuan sales advice, after each level of agents markup, Moutai price will reach 3500 yuan.
The Moutai sold in France does not have this domestic sales model, and Moutai is directly sold in supermarkets in France, so it will sell at a price of 188 euros. Then there is Moutai's factory price is only more than 900, so the French market sales of about 1500 yuan is also very profitable.
2. Drinking habits are different
We all know that we love to drink baijiu, and Moutai is also a famous Chinese wine, the market has always been in short supply, even if Mao rises to 5,000 bottles naturally still sell well, this is the brand effect of famous wine.
French drinking habits are mainly red wine and beer, they are not keen on Moutai, even if it is cheap, they will not like to drink, and the people who come to buy are Chinese tourists and international students.
Everyone likes to drink Moutai is also because of its good taste, high quality, the only deficiency is that the price is a little too high, in fact, in Kweichow Moutai Town, there are not only famous wine Moutai, there are many excellent wines, and then share one with you.
Guokang 1935
This is a sauce-fragrant liquor brewed in Moutai Town, in the early years, Guokang Distillery specially adhered to the Kunsha Daqu process used by Moutai in order to brew this good wine, and the environment here in Moutai Town is most suitable for brewing sauce wine, so Guokang 1935 also has a similar Moutai bone, plus the price is close to the people, and it has a good reputation for evaluating Xiao Moutai.
When brewing Guokang 1935, the distillery began to make koji by hand in early May every year, using local high-quality and plump wheat, which took 120 days to complete.
Followed by sand feeding, 1 year construction period, 2 times of sand feeding, at this time is the beginning of September, the raw materials used to make wine are high-quality red sorghum on both sides of the Chishui River, the raw materials can be fermented after 9 times of repeated steaming by workers, such as the cellar pool has to undergo 8 fermentations, and finally use 7 times of kojiu to complete all the brewing processes of Kunsha 12987.
The later 5 years of cellaring also make the color of the old mature wine body are slightly yellow, the wine is poured into the wine glass hanging glass like teardrops, after the mouth feels mellow sauce aroma, delicate and soft, overflowing grain aroma and thatch aroma makes people all applaud!
At the end of the article, why do you think Moutai is so cheap in France?