Text/World Society, I'll take a look
Editor/World Society, I'll see
Durian, this hearty and juicy fruit, occupies an important place in Thailand.
It is not only a delicacy for Thai people, but also a symbol of culture.
Despite its popularity in Thailand, the durian market has not been smooth sailing, and it is also facing the problem of slow sales.
Have you ever wondered why such a durian, known as the "king of fruits", is unsalable in the Thai market?
Let's take a look at the status of durian in Thailand.
Whether in a market, street stall or high-end restaurant, durian is an indispensable presence.
The Thai people's love for durian dates back centuries.
Durian is not only a fruit, but also a cultural symbol, representing abundance, sweetness and wealth.
Whenever the durian season arrives, people happily head to the market to pick up the freshest and sweetest durians and enjoy their unique flavor and aroma.
This love even extends to social circles, where people invite friends to taste durian and share their love and feelings for the fruit.
Despite the fact that durian has such a high status in Thailand, it also faces the problem of unsalable market.
This may seem a bit unbelievable, after all, durian is almost everyone's well-known fruit in Thailand.
But the facts are in front of us, there are still a large number of durians in the market that are unsalable, and even abandoned by people on the side of the road.
Why is that?
The special smell of durian is a daunting factor.
While its unique smell is part of its unique charm for durian fanatics, for some, the smell is unbearable.
The strong smell of durian can be uncomfortable or even disgusting.
This has made some people shy away from buying and opting for other fruits instead of durian.
The appearance of durian can be prohibitive.
The appearance of durian is not as smooth and beautiful as other fruits, it is full of potholes and sharp thorns, which makes it appear unappealing in the eyes of some.
Especially for consumers who pay attention to the appearance of the fruit, durian may be excluded from their purchase list.
In addition, the price of durian is also an influencing factor.
Although durian is very popular in Thailand, its price is not cheap.
During the peak durian season, the price may drop slightly, but it is still an expensive option for some consumers.
Considering Thailand's economic situation, some people may choose to buy more affordable fruits instead of spending a lot of money on durian.
The preservation and handling of durian is also a challenge.
Durian is a perishable fruit that requires special handling and preservation methods to keep it fresh.
If not handled properly, durians can spoil quickly, leading to significant losses.
This has discouraged some vendors from choosing to stop selling durians and turn to other fruits that are easier to handle and preserve.
The high price of durian has become a big threshold for ordinary consumers.
Especially for those consumers who are financially constrained, durian can often only be a luxury item rather than an everyday fruit.
In the market, high prices not only discourage consumers, but also put some merchants in a difficult situation.
But does the business choose to shift the blame to the consumer?
In the eyes of merchants, blaming consumers seems to be a "helpless" choice.
Is this really a reasonable choice? Let's think about it from another angle: if merchants can take the initiative to reduce the price of durian, will they be able to attract more consumers?
In fact, the problem of unsalable durian is not without a solution.
Merchants can take some measures, such as lowering the price of durian, launching more promotions, and improving the quality and taste of the product.
In this way, it can not only attract more consumers, but also increase sales and alleviate the dilemma of unsalable.
However, the merchant chose the way of "passing the buck".
They believe that consumers should be responsible for their own choices, rather than passing the blame on to merchants.
Is this a reasonable idea? After all, consumer choices are often influenced by a variety of factors, not just price.
In our daily life, consumers are often affected by various factors, such as brand image, product quality, word-of-mouth evaluation, etc.
Therefore, businesses should not simply shift the blame to consumers, but should take the initiative to find solutions to problems.
We need to carefully analyze the needs and attitudes of consumers.
The market is changing, and so are the needs of consumers.
We should not blindly immerse ourselves in the glory of the past, but should actively look for the pulse of the market and gain insight into the hearts of consumers.
Their requirements for products are not only on the external appearance, but also on the quality, performance and experience of the product.
Only by understanding the real needs of consumers can we better adjust the positioning of our products to meet their expectations, so as to win their trust and support.
Reasonable pricing and promotional activities are also one of the effective means to increase product sales.
Consumers tend to consider price when purchasing products, especially in a highly competitive market environment.
Therefore, formulating a reasonable price strategy can not only protect the profits of the enterprise, but also attract more consumers.
In addition, by holding various promotional activities, such as discounts, full reductions, giveaways, etc., it can effectively stimulate consumers' desire to buy, enhance the competitiveness of products, and achieve sales growth.
Improving product quality is also crucial.
Quality is the lifeline of an enterprise and the foundation for winning the trust of consumers.
Whether it is in the design, production or after-sales service of products, it is necessary to strictly control to ensure the stability and reliability of product quality.
Only by making consumers feel the superiority and reliability of the product can we win their long-term support and achieve continuous sales growth.
The market is not only a place for the exchange of goods and services, but also an engine of economic development and a promoter of social progress.
We need to recognize the duality of the market, not only to make good use of the opportunities brought by the market, but also to guard against the risks that the market may bring.
Only with this understanding can we establish a healthy and orderly business environment and promote sustainable economic and social development.
Therefore, let us work together to deeply understand the importance of the market and create a better tomorrow!
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