Max Weber

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Max Weber

German sociologist, political scientist. Represented Germany in negotiations at the Versailles Conference and participated in the drafting of the constitution of the Weimar Republic. He has made outstanding contributions to the establishment of Western classical management theory, and is known as the "father of organizational theory". Author: Ecclesiastical Ethics and the Spirit of Capitalism.

Thought derives from Kant's idealism, but instead of severing the relationship between matter and consciousness, it emphasizes the reaction of ideas to society.

Proposing the "Protestant ethic": The Protestant conception that "men should vigorously pursue wealth and maintain a simple life, which is God's way of allowing people to go to heaven." "It has greatly promoted the development of the modern capitalist system. However, "rationalist thought" will gradually break the traditional superstition and authoritative patriarchy, and "charm" society into a society that pursues rationality and obtains profits efficiently. This leads to the destruction of mythological traditions, a kind of "irrational reason."

Research on the Media: First he acknowledged that the press could convey different perspectives and change the way people perceived the world, and then he proposed that the people's expectations of the press would shape different types of newspapers and periodicals, and this influence was greater than the influence of the press on the shaping of the people.

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I am Moo, a journalism and communication student.