Porsche can be said to be the top name in the domestic car market, because Porsche represents luxury. Therefore, being able to become a distinguished Porsche owner is the goal of many car owners. But recently, Porsche, which is high above, has been complained about, or by its own car owners. For car owners, the problem of reducing allocation is too much. Porsche also issued a letter of apology to Chinese car owners at the first time. However, seeing the content of this apology letter, everyone is talking about it, because there is no sincere apology, what do you want it to do?
First of all, the reason why Porsche owners complain is because their cars have been reduced, and in the case of the owners not knowing, the steering column with the electric adjustment function of some vehicles has been replaced by a manual adjustment steering column, which makes the owners very dissatisfied. The reduction is understandable, but the owner cannot be treated as a fool, and such a problem would not have occurred if it had been informed in advance.
Moreover, Porsche explained the problem of this reduction in its apology letter. Roughly speaking, from 2020 onwards, the global semiconductor production capacity continues to be seriously short, resulting in production bottlenecks in the automotive industry, although Porsche has been actively responding, but some models of individual accessories are still seriously affected, including the steering column with electric adjustment function. In order to ensure the timely delivery of the vehicle, some models are equipped. The steering column with electric adjustment becomes a manually adjusted steering column. Although it has changed from electric to manual, it has no effect on the adjustment function of the steering wheel position of the vehicle.
At the same time, it will wait until the relevant chip shortage is alleviated, and then restore this function through modification. When the chip shortage will be alleviated, in fact, everyone does not know. Because Porsche itself said that there is no way to estimate the arrival time of the chips related to the electric adjustment function. Only the owner can be allowed to wait indefinitely. Since there is a problem, it must be solved. In the end, the solution given by Porsche is to obtain the understanding of customers and give them a little more time to try to find a solution.
I have to say that Porsche's apology letter is actually without any sincerity to speak of, from this apology letter can be seen that in the words, the reason why there will be a reduction problem is because of the shortage of chips, and their car companies themselves have no relationship. However, in the face of the owner's complaints, since you choose to apologize, you must give a communicative solution in time. After all, an electric steering wheel must be at least between 20,000 and 30,000. Moreover, it is unknown when the problem of chip shortage will be alleviated. Why can't you be generous and send other optional configurations at the same price point. This will also make the owners feel truly fair and just in their hearts, after all, the people who can choose the MillionAire car do not care about these tens of thousands of dollars. And the owners care about Porsche's sincerity, but so far, from its apology letter, there is no sincerity to speak of.