introduction:
As a representative of new energy vehicles, Tesla may indeed have excellent technology in some aspects. After all, this is an electric car, but it has become a luxury brand in new energy, and the demand for Tesla by domestic users is very high, resulting in high sales. Even after Tesla's price increases many times, it still can't stop users from buying. recently. Musk said: The price increase is not for no reason, but due to the rise in the cost of various raw materials, so the price increase is inevitable.
The reason for the price increase
Regarding the price increase of electric vehicles, as long as the brand and product strength are strong, it is normal for the price to increase when the cost of raw materials rises. Under the continued influence of oil prices, many car owners have turned to electric vehicles. In addition, lithium batteries and chips are constantly rising in price, especially the price of chips has even reached a hundred times the original. Regarding the price increase, Musk also responded, and the price raised now includes the uncertainty of the future, that is, the price of raw materials in the future is included.
First-quarter sales
First-tier cities will introduce corresponding policies to encourage everyone to buy new energy vehicles. For example, in the restriction of traffic, the number of new energy vehicles is not controlled, and can be driven at any time. In the field of cars and SUVs, Tesla has achieved the first position in sales. Total sales in the first quarter of 2022 reached 310,000 units, up 68% year-over-year. The Model 3/Y sold 295,000 units and the ModelX/S sold 15,000 units. After financial calculations, the total revenue in the first quarter was 18.756 billion, compared with 10.389 billion last year, an increase of 81% year-on-year, which is quite impressive from the data point of view.
Sell one to make sixty thousand
Musk has become the world's richest man for a reason, Tesla brand models, such as the price of the more affordable Model 3 and Model Y, and do not have any unique design, is based on simplicity. However, the appearance of the sedan does attract many car owners. Combined with the above sales and revenue, a car can earn about $10,800. The equivalent of RMB can reach 68,000. The total profit is higher than the luxury brand BBA, although tesla is a bit of a pit bull, but the people who buy it are still endless, resulting in Tesla in short supply.
After calculation, the gross profit margin of the bicycle reached 32.9%, and it is understood that the gross profit margin of the BBA is also around 16%. Tesla's price increase, although it will not affect its own sales, but it has a greater impact on the entire electric vehicle market, and only BYD can compete with it in China. Other new energy brands, it is already very good to be able to survive safely. Snatched away most of the new energy customers, resulting in other car companies have to reduce prices, the gross profit margin of bicycles is even lower to the extreme, even less than 5%. Others are already clearing their positions, selling one at a loss.
Increase plant capacity
The original sales plan was quickly broken. Originally, I thought that under the influence of the epidemic, there may be some decay, and it is good to reach the set sales volume. However, judging from the feedback from the market, the current production capacity is far from enough. Domestic Shanghai Tesla manufacturing enterprises have been affected by the epidemic and stopped work. In addition, Musk instructed the Texas factory and the Berlin factory to strengthen production and promote the increase of production volume in order to sell more cars. Musk is preparing to make a corresponding battery production plan at the Texas factory, and other tools needed to be equipped are all to increase product sales.
epilogue:
At present, only Tesla dares to do this, and in the case of price increases, it can still maintain the rise in sales. If it is other car companies, do not dare to increase prices frequently, car companies need to consider the cost of raw materials for the car, but also to consider the owner's purchase and use of the mood. Tesla, on the other hand, will not consider so much, and if it wants to increase the price, it will rise, and it will not affect the sales of the car. As a luxury brand of electric vehicles, Musk does not worry about selling, only worried about the output can not keep up. Do you think Tesla is worth buying, tell me what you think?