Auto-First | Liu Tianming
For GAC Toyota, the bZ4X is not only an introduction of a model, but also an exploration of a new model in the fields of production, marketing, service, and user operation.
On April 28, GAC Toyota's first e-TNGA pure electric medium-sized SUV bZ4X opened pre-sale, with a pre-sale price of 220,000 yuan to 300,000 yuan after comprehensive subsidies. The new car will adopt a new sales model to bring users a new car purchase experience that is more transparent, reassuring, convenient and efficient.
With the rapid development and popularization of China's electric vehicle market, users' understanding and demand for electric vehicles have become more and more mature, from the simple pursuit of intelligent and cool fresh experience, began to pay more attention to its safe and secure driving enjoyment. Focusing on the actual needs of users, GAC Toyota bZ4X was released.
On the production side, GAC Toyota bZ4X will be manufactured in a new new energy exclusive factory under the e-TNGA architecture of GAC Toyota, inheriting Toyota's high QDR gene and building with the "zero defect rate" quality control standard. At the sales end, customers can order directly to the manufacturer through the GAC Toyota bZ mini program, and can view the order status of the vehicle "scheduling, production, transportation, and arrival at the store" online anytime and anywhere, making the new car purchase experience more convenient and efficient. GAC Toyota will also rely on the "online + offline" digital operation position to open up one-stop car purchase, service and owner exchanges, and create a user exchange and create a community in an all-round way.
Based on Toyota's world-leading electrification technology system, GAC Toyota bZ4X faces the power battery safety that consumers are most concerned about, and creates a mobile space that carries family and friends with peace of mind.
The GAC Toyota bZ4X, which adopts the new design concept of "Activity Hub", is a 100% concept car in appearance, and the shape is full of power and technology. The hammer-shaped shark-shaped front face, the three-dimensional lightsaber-style taillights, and the stretch-dynamic body streamline are exquisite and sporty. Equipped with a teleoppel cabin stacked instrument cluster, it provides the driver with the best driving line of sight and minimizes gaze movement while driving. In terms of body size, the new car has a length of 4690/1860/1650mm, a long wheelbase of 2850mm, and a spanned rear space of up to 1000mm, bringing passengers a more spacious and comfortable riding experience.
In terms of safety, GAC Toyota bZ4X adopts high-performance and low-attenuation batteries with high battery capacity retention rate and durability. The body adopts an all-round collision response structure, which can better protect the battery safety from impact. At the same time, in order to further improve the power performance and driving energy saving of the whole vehicle, and ensure the actual mileage especially in winter, GAC Toyota bZ4X is equipped with a high-efficiency three-in-one motor system, and through the optimization of aerodynamic design, the creation of lightweight body, the use of heat pump air conditioning, equipped with the front seat under the infrared remote sensing heating system and other low energy consumption measures, to achieve a pure electric mileage of 615km under the CLTC working conditions standard. In terms of active safety, the new "TSS 3.0 Smart Mobility Safety Assist Kit" enables drivers to provide more secure safety protection at congested or smooth driving, getting on and off, and more unpredictable critical moments.
GAC Toyota bZ4X is equipped with a more environmentally friendly and cleaner high-efficiency solar charging dome, which can be supplemented by absorbing solar energy, and the annual power can be obtained to increase the cruising range by about 1750km.
Intelligently, the new car is equipped with many advanced configurations, intelligently enjoy the cockpit digital in-vehicle ecosystem, support voice recognition, support OTA software upgrades, digital keys, through smart phones to achieve remote locking, locking, starting the engine; with memory function of multi-scene intelligent parking assistant, even open parking spaces can also be easily handled through customization, in narrow road conditions, you can also achieve remote parking through the smartphone APP.
Based on the e-TNGA architecture, GAC Toyota bZ4X achieves better driving performance through low center of gravity and high rigidity body design. For the Chinese market, we are actively exploring the introduction of OMG (One Motion Grip) driving control kit, which is composed of a combination of the racer's steering wheel and the steer-by-wire system, which can complete the steering operation without changing hands, greatly reducing the burden on the driver during the operation of driving in the corner, turning around, and putting into storage.
The X-MODE four-wheel drive off-road assist mode co-created with Subaru, coupled with the newly developed Grip-Control intelligent creep mode, meets the needs of daily life to light off-road use.
As one of the earliest enterprises in China to realize the mass sales of electrified models, GAC Toyota actively responds to the national new energy development policy and the goal of carbon peaking and carbon neutrality, accelerates the layout of HEV/PHEV/BEV all-round electrification products, and continuously expands and deepens on this basis. It plans to reach nearly 60% of GAC Toyota's electrified model sales by 2025 and 100% by 2035.
In 2022, GAC Toyota ushered in the 18-year-old coming-of-age ceremony, which is also a key year for GAC Toyota to impact annual production and sales of 1 million vehicles and move towards the head camp of joint venture car companies. In the first quarter, GAC Toyota sold more than 240,000 vehicles, an increase of 23.4% over the same period last year, achieving a "good start" in the first quarter.